Managing the Crowded Cold Vault

When it comes to packaged beverages, what gets put on the shelves may not be what customers are looking for and, in this economy, that’s a situation retailers must avoid. Making wise, informed buying decisions is the crucial difference between boosting cooler sales and blowing a lot of hot air. From colas to energy drinks,

Put Some Bark in Cooler Sales

Retailers looking to build cold vault sales can do so with a purpose. Margo’s Bark Root Beer grew out of Oscar Youd’s elementary school science fair project. Named after the family dog, Margo–a rescued black lab-pit bull mix, the micro-brewed soda stands up to the rigorous tasting standards of a 7-year-old root beer aficionado. Margo

Bottled Water Holds Strong

Proprietary Brands Prosper With consumers seeking less expensive options, private label sales are increasing across all channels, but struggling in c-stores, where they brought in $3 billion in sales, but were down 3.3% compared to last year, for the 52 weeks ended Feb. 21, 2009. In contrast, Wal-Mart’s private label sales were up by 10.8%,

Functional Focus

The bright light in the bottled water category remains enhanced waters, which consumers looking for more than just refreshment are coming to appreciate. That said, selling enhanced–or any other bottled waters in troubled economic times–means taking greater advantage of supplier programs and doing some savvy marketing and merchandising. The year just passed was difficult on

Bottled Water

TOP PERFORMERS Aquafina (PepsiCo) Dasani (Coca-Cola Co.) Nestle Waters (All Brands) HONORABLE MENTIONS Fiji Evian (GBE) Bottled water continues to grow at an unprecedented pace and the category’s popularity is attracting the attention of more than just retailers. The focus on bottled water by revenue-hungry legislatures and environmental special-interest groups will remain an ongoing story

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