A Shot of Energy

Did You Know? Energy shot sales have doubled to $423 million, according to a report released last month by Zenith International. Other key findings from the “2009 Zenith Energy Shot Drinks” report include: • Energy shot drinks present traditional energy drinks with new distribution channel opportunities, such as the health and nutrition sector. • Living

Bursting With Energy

Sultry Sales One new energy-shot sales trend WSCO’s general retail manager Darrell Looney sees is that some shots are being touted as aphrodisiacs. “The last NACS show was the first time I really noticed the presence of products that specifically spoke to potency and endurance,” Looney said, adding that it’s probably too soon to tell

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