HBC-General-Merchandise

Adding a Spark to Tobacco Sales

Customized and novelty lighters offer customers an opportunity to express themselves. By Howard Riell, Associate Editor. In simpler times, lighters were used chiefly as a means to an end—lighting up a cigarette, birthday candles or even restarting an oven. Today, however, with the growth of the tobacco accessories category, lighters have become an end in

BIC Lighters

Special Edition Lighters

BIC is launching two new special edition series of lighter designs in January 2011. The two series, Animal and Pop Culture join the already extensive line of market-leading special edition series offered by BIC. The Animal Series collection appeals to male and female consumers who enjoy animals and wildlife and includes eight different designs, featuring

BIC sparks Gate’s sales

BIC sparks Gate’s sales Bob Westendick’s business is tobacco and cigarettes, and he likes anything that pushes that category. Which is why he is so enamored with BIC. As the merchandise assistant for Gate Petroleum (Jacksonville, FL), Westendick keeps tabs on the profitability of the chain’s product mix for its 150 stores. Since signing an

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