New Beverage Offers Relaxation, Stress Relief

The maker MALAVA RELAX, the anti-energy drink, now offers in NOVOCAINE, which provides five times the relaxation, five times the stress relief and five times the clarity of mind as the original. When you drink NOVOCAINE, with five times the kavalactones, it puts you in a happy, tranquil state. NOVOCAINE and RELAX are the only

Put Some Bark in Cooler Sales

Retailers looking to build cold vault sales can do so with a purpose. Margo’s Bark Root Beer grew out of Oscar Youd’s elementary school science fair project. Named after the family dog, Margo–a rescued black lab-pit bull mix, the micro-brewed soda stands up to the rigorous tasting standards of a 7-year-old root beer aficionado. Margo

Bottled Water Holds Strong

Proprietary Brands Prosper With consumers seeking less expensive options, private label sales are increasing across all channels, but struggling in c-stores, where they brought in $3 billion in sales, but were down 3.3% compared to last year, for the 52 weeks ended Feb. 21, 2009. In contrast, Wal-Mart’s private label sales were up by 10.8%,

Burst of Energy

Did You Know? By the year 2001, the U.S. energy drink market had grown to nearly $8 million per year in retail sales. Over the next 5 years, it grew an average of more than 50% per year, totaling over $3 billion in 2005. Diet energy drinks are growing at nearly twice that rate within

Building a Beer Strategy

Beer sales have held relatively steady despite the economic maelstrom of the past several months, and one reason is that c-stores are asking for help. Operators are seeking and getting assistance of various sorts from their suppliers in an effort to make up for lost dollars. Help is coming in the form of promotional programs

Get a Grip

The Can Grip is a newly developed novelty drinking accessory that easily clips onto 12-ounce cans giving them a stein style handle. The Can Grip ensures the can stays cold and the hand stays warm and also eliminates the need for a coaster.  It can be used on sodas or beers making it a versatile

Functional Focus

The bright light in the bottled water category remains enhanced waters, which consumers looking for more than just refreshment are coming to appreciate. That said, selling enhanced–or any other bottled waters in troubled economic times–means taking greater advantage of supplier programs and doing some savvy marketing and merchandising. The year just passed was difficult on

Demographics Driving Cold, Frozen Sales

From movie promotions at 7-Eleven to new flavors, the cold and frozen category is generating some excitement despite the presence of chilly temperatures in many parts of the country. Actually, where you live may well play a large part in what customers want to see in your cold dispensers.  Mike Thornbrugh, manager of public affairs

Energy Drinks Holding Strong

Energy Crash Ahead? Driven by studies that demonstrate the adverse impacts high levels of caffeine have, a “truth-in-labeling” movement is gaining strength that may strongly impact energy drink retailers from Maine to California and could raise liability issues for the fastest-growing products in the cold vault.Because energy drinks are marketed as dietary supplements rather than

Innovation Drives Frozen Sales

  TOP PERFORMERS Coca-Cola Co. PepsiCo ICEE (J&J Snack Foods) HONORABLE MENTIONS F’Real! Foods Dr Pepper (Dr Pepper Snapple Group) Slush Puppie (J&J Snack Foods) It’s little surprise that The Coca-Cola Co. and PepsiCo were ranked as top performers in the dispensed cold beverages category, but innovators like J&J Snack Foods and F’Real! are certainly

Java Jolts Beverage Sales

According to a recent study from the National Coffee Association, more coffee-drinkers than ever before say their favorite brew improves mental focus and provides health benefits. Not surprisingly, consumption of coffee now surpasses that of soft drinks—and while the gap is still narrow, daily consumption of coffee is pointing directionally higher. Young adults are the

Energizing Beverage Sales

Energy Drinks are still growing in double-digit figures, but some retailers feel a little edgy these days because the category isn’t growing at the same exponential rate it has during the past few years. “Don’t get me wrong, energy is a very big category that puts a lot of money into the bottom line,” said

Ruler Cooler

Sarah Jackson and David Oberman may not realize it, but as a pair they embody a curious trend in the c-store industry’s packaged beverage category these days. “I used to drink energy drinks every day,” said Oberman, 20, standing outside a TravelCenters of America on Interstate 90 at the Ohio-Pennsylvania border. “I was an energy

Drinking For Thinking

Whether they’re touting benefits such as arthritis relief, tanning power or sedation, functional beverages have long surpassed the passé point of added nutrition.  You can divvy up the functional beverage category any way you want: Brain-power libation like Brainiac, by Function Drinks; arthritis-battling brew like Joint Juice, by Joint Juice Inc.; or the sun-tanning stew,

Beer Sales Continue to Surge

Arecent report by a.C. Nielsen shows beer sales are least affected by the current poor economy. The Brewers Association concurred, finding in the first half of this year that craft beer sales rose 11% over 2007. Neither statistic surprised Tim Cote, vice president of marketing for Beaverton, Ore.-based Plaid Pantries Inc. “Beer generally performs well

How Rutter’s Stays on Top

There was a time not long ago in this industry when bigger was always thought to be better. Fortunately, the folks at Rutter’s Farm Stores knew better.  With 52 stores in five Pennsylvania counties, Rutter’s focus has never been on reckless expansion simply for the sake of having a larger store count. Rather, its has

Tea with a Twist

Rosenberger’s Dairies, the Delaware Valley’s favorite dairy company since 1925, has expanded its line of beverages to include a refreshing summertime favorite: Lemonade Iced Tea. Rosenberger’s Lemonade Iced Tea, available in half-gallon plastic containers, is a half and half blend of lemonade and iced tea and can be found in refrigerator cases at convenience stores

Energy Kick

Premium coffee gets fully charged with the launch of Full Throttle Coffee, a creamy coffee-and-energy blend set to be unleashed nationally in August. Made with 100% premium Colombian Arabica coffee and Full Throttle’s energy and vitamin blend, Full Throttle Coffee is sure to rev up taste buds in Mocha, Vanilla and Caramel flavors. It will

Ultimate Home Draught Beer Experience

Beer enthusiasts seeking a sophisticated draught beer-drinking experience at home have found their answer with the BeerTender, now available nationwide at retail locations and online stores. A one-of-a-kind appliance, BeerTender features stylish design characteristics and authentic draught beer thanks to the patented carbonator pressure technology of the Heineken DraughtKeg and Heineken Premium Light DraughtKeg, sold

Chock Full of Opportunity

Chock full o’ Nuts coffee announces an exciting new branded beverage solution for convenience store operators seeking to increase sales and grow profits in the expanding coffee category. The Chock full o’ Nuts new branded presentation for c-stores range from traditional self-service branded coffee offerings to a full-service, full-menu specialty coffee and beverage café concept.

A Jolt of Energy

Wet Planet Beverages delivers more innovation this month as Jolt Energy initiates a national roll-out of the revolutionary 16-ounce resealable cap can. The popular 16-ounce size represents nearly 60% of all energy drink sales, thus providing Jolt Energy broader consumer appeal. In 2006, Jolt made headlines with their inventive 23.5-ounce resealable aluminum bottle. Tastefully packaged

Profile of a Coffee Machine

Boyd Coffee Co. introduces a revolutionary brewing machine called The Coffee Profiler. As evidence of the ground-breaking nature of this piece of equipment, the Specialty Coffee Association of America (SCAA) automatically grants Golden Cup Award certification—the coffee industry’s standard for recognizing excellence in properly brewed coffee—to any purveyor that has The Coffee Profiler. The Coffee

Private-Label Energy Boosts Profits

A little more than a year after teaming with Boo Koo Holdings Inc. to launch GazZu Energy, a proprietary 16-ounce energy drink, the Circle K brand is taking the next logical step and extending the private-label energy lineup to include 2-ounce shots. Dubbed GazZu Shooters, the shots are more than lightening in a bottle for

Packaged Beverage Sales Heating Up

New products and flavors, including some with healthier ingredients, are helping soft drinks and teas experience a healthy resurgence in already jammed cold vaults nationwide, even as traditional carbonated soft drinks continue to decline. For operators, keeping tabs on trends and adjusting sets to match ever-changing dynamics remains a full-time job. According to the National

Consumers Rush for Energy

John Scully got started on Red Bull before Red Bull got started on him. Now 41 and working as a mortgage broker in Cleveland, Scully remembers that first sip, taken in a bar in Thailand where he’d backpacked when he was a 20-something college graduate long on adventure and short on money. "You sort of

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