Kellogg Co. Kellogg Co. is extending its popular Special K product line into the diet and nutrition aisles with the launch of three protein-fortified products designed to meet consumers’ evolving shape management needs. Special K20 Protein Waters, Special K Protein Snack Bars and Special K Protein Meal Bars. Special K Protein Waters deliver five grams [...]
Dispense With Formalities FBD (Frozen Beverage Dispensers) delivers extreme capacity and options.The 560 series, built on a platform featuring the Scroll compressor, deliversoptimal capacity as its recovery time is one of the fastest in the industry.Whether it be the after-school rush or the post-little league blitz, FBD’sDispensers give operators the capacity they need, when they [...]
Pepsi-cola North America Pepsi-Cola North America announces its expanding it beverage portfolio with Sierra Mist Cranberry Splash, a limited-time flavor extension available exclusively this holiday season. Sierra Mist Cranberry Splash is a crisp lemon-lime soft drink flavored with a hint of cranberry. It will be available for eight weeks, beginning in November, in packaging that [...]
Wild Waters Wild Waters introduces its vitamin-powered water to the c-store market. The product is the first fortified, bottled water formulated and packaged especially for children. Considering the increase of bottled water trends and the decline of juice drinks, children’s bottled water is an emerging segment with big potential. The water is available in kid-friendly [...]
Miller Brewing Co. Pull down bigger sales by teaming up with Miller Lite and Miller Genuine Draft for the 2006-2007 pro basketball season. The popularity of professional basketball is bigger and better than ever. Miller Lite and Miller Genuine Draft will help retailers build on this momentum with a one-of-a-kind basketball program that will create [...]
Coca-cola North America This Fall, Full Throttle initiates the newest member of the gang – Full Throttle Blue Demon™. This great tasting alternative for guys with a "real man," blue collar mentality, features the unique and exotic taste of Agave Azul flavor. Its dual positioning has a unique appeal to both General Market and Hispanic [...]
Bunn-o-matic Corp. A cost-effective solution for superior cold drinks, the BUNN JDF-2S Silver Series delivers either juice or iced coffee at the touch of a button. Designed to serve either frozen or ambient products, including remote bag-in-box, the JDF-2S ensures consistent drink quality from the top to the bottom of every glass with a patented [...]
PriLabs introduces two new energy drinks, Encore and Re5, onto the ever-growing market. For the young generation where music is the lifeline to everyday life, Encore is a refreshing multidimensional brand with an audio/visual identity based on music. The brand connects music and rhythm to an energy drink and its effects on the consumer, and [...]
Thirteen years after the energy drink market emerged in the U.S. with the introduction of Red Bull, the category remains popular with consumers, who are willing to pay higher prices in a difficult economy for an extra jolt. But while Mintel reported in July 2009 that the energy drink market had climbed to an estimated [...]
Familiarity with shifting consumer attitudes amidst a turbulent economy–and the willingness to make changes in the cooler if need be–could help retailers cash in big with isotonics and energy drinks this year. “If you’re intent on raising your share in that marketplace then I think you have to get in touch with who that user [...]
Convenience stores across the country are facing burgeoning competition on beer and wine sales from drug store giant Walgreens, which is branching back into the adult beverages category. Walgreens is adding beer sales due to “a direct response to consumer demand,” said Robert Elfinger, spokesperson for the Deerfield, Ill. drug store chain. It plans to [...]
Tea Truths The U.S. is the birthplace of iced tea. More than 80% of tea consumed here is still sold as an iced drink. Tea sales in the U.S. are expected to exceed a phenomenal $10 billion in 2010 for both beverage and non-beverage categories, according to Worldteaexpo.com In the U.S., 37% of consumers prefer [...]
7-Eleven Inc. today introduced its version of iced coffee with a new marketing campaign that references cup sizes, cheap dates and love at first sight. Available in French Vanilla and Mocha flavors, the new iced beverage met with such enthusiasm in pilot programs earlier this year that the company believed there would be great demand [...]