Dos Equis, a premium Mexican beer brand in the U.S., has introduced a refreshed look for its primary (bottles and cans) and secondary (outer pack) packaging designs on both Dos Equis Lager and Dos Equis Ambar. The primary packaging design includes an updated typeface of the iconic “XX” and rays on the front label to [...]
Heineken has unveiled its ‘Spread Your Holiday Cheer’ retail program in plenty of time for c-stores to plan for big 2011 holiday sales. The program runs through December and includes channel specific offers and incentives (where legal) to encourage consumers to enjoy Heineken and Heineken Light, while increasing retailer profitability during the year’s most critical [...]
Exclusive Mexican winter brew will be available in key U.S. markets beginning in October. Heineken USA today announced the launch of Noche Buena, a Bock-styled Lager brewed by Cerveceria Moctezuma, S.A., specifically made for the Fall/Winter season. The limited edition traditional Mexican beer will make its way to select markets in the U.S. in October. [...]
With Autumn’s cooler weather, adult consumers’ tastes shift to richer, more full-flavored beers. This fall, Newcastle Brown Ale offers discerning beer drinkers everywhere the taste they are looking for through Newcastle’s ‘Your Beer. Your Gear’ fall retail program. ‘Your Beer. Your Gear.’ encourages adult shoppers to enjoy the lightly hopped, less bitter taste of Newcastle [...]
Budweiser, the iconic global beer brand, today revealed a new design, seen in its can and secondary packaging, that will roll out of U.S. breweries and into the hands of American beer drinkers this summer, before debuting in markets around the world later this year. The new can design is Budweiser’s 12th since Anheuser-Busch began [...]
Heineken is unveiling the details of its ‘Spread Your Holiday Cheer’ retail program in plenty of time for grocery, c-store and liquor retail partners to plan for big 2011 holiday sales. Heineken’s multi-channel ‘Spread Your Holiday Cheer’ program offers adult consumers convenience and value and provides the mobile portal through which they can capture and [...]
Shock Top Belgian White is now available for the first time in aluminum cans. The bright, eye-catching orange can, with corresponding orange pull tab, is being sold nationwide in 12-packs of 12-ounce cans. Shock Top continues to increase in popularity year after year with a 24% growth in 2010 alone. Shock Top Belgian White is [...]
Full-strength beer proposal reaches Legislature floor for the first time, but is voted down. Colorado lawmakers have rejected a proposal that would have given convenience stores, gas stations and grocery chains the right to sell full-strength beer. The decisions ended a debate that occurs just about every year at the state Capitol, Bloomberg Businessweek reported. [...]
Following a solid 2009, the Brewers Association, the trade association representing the majority of U.S. brewing companies, reported strong 2010 numbers for small and independent craft brewers. Dollar sales were up 12% in the first half of 2010, compared to 9% growth during the same period in 2009. Volume of craft brewed beer sold grew [...]
Introducing a great-tasting high ABV progressive adult beverage in a 23.5-ounce can, mike’s HARDER PUNCH. Launched in the fall of 2010 in two 8% ABV great varieties, mike’s HARDER FRUIT PUNCH and mike’s HARDER MANGO PUNCH are hard-hitting flavors your customers will reach for in the cooler door. New mike’s HARDER MANGO PUNCH offers a [...]
“Our industry continues to play an integral role in providing jobs and revenue necessary to heal our recovering economy,” says Beer Institute president. A new Economic Impact study conducted by the Beer Institute and the National Beer Wholesalers Association (NBWA) shows America’s beer industry—made up of brewers, beer importers, beer distributors, brewer suppliers and retailers—directly [...]
“The passage of SB 54 would set the stage for Kansas to benefit from a free market economy,” says one retailer. Members of the Senate Federal and State Affairs Committee in Kansas voted 8 to 1 in support of Senate Bill No. 54, which would update laws regarding the sale of beer, wine and spirits. [...]
Microbrew sales are growing at a strong clip, while wine and spirits are also poised for a strong 2011. by: Joe Bush, Contributing Editor The near-term future of wine and craft beer sales in convenience stores involves value, flavor and products geared toward specific ethnic groups. The Brewer Association reports that while overall beer sales [...]
Coalition says common sense reform on the sale of beer, wine and spirits would bring jobs and revenue to Kansas – without raising taxes. A group of Kansas retail businesses and industry organizations have formed the Coalition for Jobs and Consumer Choice (CJCC), a group committed to updating laws on the sale of beer, wine [...]
Dos Equis, the fastest growing import brand, is introducing this holiday season a new limited edition Dos Equis Winter Variety Pack. The 24-bottle pack combines Dos Equis, the hottest-selling Mexican import brand with Noche Buena, the top selling winter seasonal in Mexico. Noche Buena is a super-premium, limited run craft beer that has been enjoyed [...]