Michelob Brewing Co.

Michelob “Gold Medal” Sampler Pack This fall, Michelob Brewing Co. will debut a new “gold medal” sampler pack comprised exclusively of Michelob beers that have received top honors at the Great American Beer Festival (GABF) or the North American Beer Awards (NABA).  Available nationwide through February, the sampler pack includes Michelob Original Lager (2001, 2003

Tis the Season

The holiday season is a busy time of year, filled with joyful music and celebrations with friends and family. Beer plays an important role in a variety of holiday celebrations, including family gatherings, work festivities and bar nights. The Holiday 2005 promotion includes colorful point-of-sales (POS), which showcases the Miller Lite branded wreath. This signage

Blonde Beer

  Starting this summer, U.S. consumers can enjoy some of the French sophistication of premium beer Fischer, with the introduction of Fischer Blonde. Fischer Blonde’s subtle and fruity accents and rich aromatic palette is encased in a bright gold color. An embossed bottle with swing-top closing emphasizes the brand’s traditional character and makes for a

Lighter Libations

BIC launches its Special Edition Drink Series Lighters, which feature 12 popular adult beverage designs. The series images are bright, fun, expressive and reflect the lifestyle of the out and about customer. The suggested retail value of a BIC Special Edition Drink Series Lighter is $1.49. For More Information fromBIC203-783-2000 www.bicworldusa.com

Tailgating Treats

This fall—from Sept. 1 through Oct. 31—an exciting Milwaukee’s Best promotion is giving one lucky guy the chance to win “the mother of all tailgating trucks.” Exciting POS materials feature tailgate truck visuals and messaging on how beer drinkers can enter for the chance to win the tailgate truck. Men love great beer and tailgating

Beer Brats

Sara Lee Foodservice has introduced its Hillshire Farm Miller High Life Beer Brats made with real Miller High Life beer for grilling enthusiastic c-store customers. The first nationally distributed bratwurst of its kind, the premium sausage product leverages two powerful brands—delivering value that will allow operators to increase margins. Cooking bratwurst in beer is a

Heineken Launches Summer Marketing Initiative

Heineken, the top-selling European import beer in the U.S., unveiled the details of its ‘Plug into Summer’ on-premise initiative that invites consumers to enjoy Heineken and Heineken Light through interactive music experiences that connect them to all that Heineken’s fully integrated off-the-chart “Plug into Summer” program has to offer. Heineken’s “Plug into Summer” program combines

Getting Back to Beer Basics

Beer continues to be an essential category for convenience stores and one that requires more than the usual amount of observation, knowledge, planning, execution and overall savvy. According to The Nielsen Co.:• Nearly 787 million cases of beer were sold in the c-store channel during 52-weeks ending March 6, 2010; down 1.5% from 799 million

Sheetz Wins Beer Battle

Sheetz Inc. has once again won the right to sell beer at its Convenience Restaurant in Altoona, Pa., after this Wednesday’s ruling by the Pennsylvania Liquor Control Board (PLCB). “We are happy that the PLCB has decided to grant Sheetz the right to sell beer at our Altoona Convenience Restaurant,” said Stan Sheetz, president and

7-Eleven Debuts Private-Label Beer

Dallas-based 7-Eleven Inc. is launching Game Day, a new store-brand premium lager, now entering 4,200 7-Eleven stores in 17 states, the Dallas Morning News reported. 7-Eleven plans to market the beer as “premium lager beer at a below-premium price,” said Dan Skinner, 7-Eleven’s category manager for alcohol beverages. “Our customer has been telling us for

Dos Equis And Tecate Offer ‘Cinco Ways To Celebrate’ Spring

Dos Equis, the fastest growing import beer brand in the U.S., and cerveza Tecate are revealing details of the brands’ most interesting and unconventional ‘Cinco ways to Celebrate’ Cinco de Mayo/Spring retail and on-premise program. The program is designed to inspire adult consumers to take their celebrations to a new level while helping keep grocery,

Dos Equis And Tecate Offer ‘Cinco Ways To Celebrate’ Spring

Dos Equis, the fastest growing import beer brand in the U.S., and cerveza Tecate are revealing details of the brands’ most interesting and unconventional ‘Cinco ways to Celebrate’ Cinco de Mayo/Spring retail and on-premise program. The program is designed to inspire adult consumers to take their celebrations to a new level while helping keep grocery,

Dos Equis Launches 18 Pack In Texas

Dos Equis, the fastest growing import brand among top imports and primary driver of import category growth in the Texas food channel, is raising the stakes even higher with the introduction of the Dos Equis Lager 18 Pack. The new pack capitalizes on two key trends in the Lone Star State: the continued explosion in

Strength in Numbers

Resilient, tough and tested. These are just a few of the words analysts and retailers alike used to describe the convenience store and petroleum industry over the past 12 months. With the economy suffering its most difficult period in some 80 years, convenience stores held up rather admirably considering how consumer confidence plunged and the

Convenience Industry Holds Strong

When history looks back on 2009 it will not be generous. The U.S. economy was, and to a certain degree, remains locked in the worst economic recession since the Great Depression. Unemployment is high and the value of the dollar and consumer spending are at near-record lows. While this is bad, it could have been

Better Beer Laws Campaign Begins in Harrisburg, Pa.

Members of the Pennsylvania Food Merchants Association (PFMA) and the Pennsylvania Convenience Store Council (PCSC) joined state Sen. John Rafferty (R-Montgomery) as he unveiled legislation that would make sweeping and historic changes to the state’s beer laws.   In addition to announcing its support of the beer bill, PFMA/PCSC revealed its new Web site, www.sixpacktogo.org,

Beer

TOP PERFORMERS Anheuser-Busch Cos. Inc. MillerCoors Heineken USA HONORABLE MENTIONS Mike’s Hard Lemonade Samuel Adams (Boston Beer Co.) Corona (Crown Imports) The economy may be slowing, customers may be spending less, but beer sales remain solid at convenience stores. A recent report by AC Nielsen shows beer sales are least affected by the current poor

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