Newcastle Brown Ale, the leading imported ale in the U.S., is kicking off summer sales with the extension of its popular “No Bollocks” retail program. Beginning in May, Newcastle will bring a fresh and exciting twist to retail outlets throughout the country designed to encourage adult consumers, 21 and older, to bring a refreshing dose [...]
Newcastle, the No Bollocks beer brand, today announced the release of its limited edition Newcastle Bombshell pale blonde ale. Available nationwide between May and July 2013, Newcastle Bombshell is a refreshing new addition to the Newcastle portfolio featuring an eye-catching blonde on the label intended to catch the eye of beer drinkers nationally. And sell [...]
The convenience store industry had record sales of $700.3 billion in 2012, with in-store sales increasing 2.2% to reach a record $199.3 billion and motor fuels sales increasing 2.9% to a record $501.0 billion, according to figures released yesterday by NACS. The industry’s 2012 numbers were announced at the NACS State of the Industry Summit, [...]
This year, Cinco de Mayo falls on a Sunday, and Dos Equis recognizes that particular day of the week doesn’t bode well for a celebration of this magnitude. Dos Equis is kicking things off on May 2, or what the Most Interesting Man in the World has dubbed “Dos de Mayo,” giving fans everywhere an [...]
Newcastle Brown Ale has launched ‘No Bollocks 2013,’ a new integrated national marketing campaign intended to help retailers sell more beer. As an extension of its original No Bollocks platform launched in 2012, the new work continues Newcastle’s dedication to bollocks-free ads by celebrating honesty. At the heart of the ‘No Bollocks 2013’ campaign is [...]
This spring, Dos Equis is extending the season of Cinco de Mayo with a five-week program that includes exclusive content and inspiration taken from chapters of the Most Interesting Man in the World’s unpublished memoirs. This collection of rituals, feasts and adventures will encourage adult shoppers and on-premise patrons, age 21 and older, to create [...]
Craft on draft is showing up in more and more convenience stores as consumers drive the demand for this niche brew program. Pat Pape, Contributing Editor. Despite restrictions on where and how it can be sold, growler beer is a rapidly growing segment of the beer category, and convenience store operators are getting in on [...]
Taste preferences are evolving, especially among younger consumers, as beer drinkers seek different beer styles and more complex or varied flavor profiles. Beer remained the largest segment of the U.S. adult beverage industry, accounting for more than four-fifths of total alcohol volume, but was challenged by both economic and consumer trends that resulted in a [...]
HEINEKEN USA, the nation’s leading upscale beer importer, officially announced that for the first time since 1946, Heineken has redesigned their world-class green bottle for U.S. consumers. The revamped “Star Bottle” is set to hit select New York State markets beginning mid-September, with a national roll-out slated to begin in March 2013 in on and [...]
This October, Dos Equis, the fastest growing premium Mexican beer in the U.S., is inviting adult consumers and retailers to take their celebrations to a more exotic and interesting level with Dos Equis “Masquerade” retail program. Through “Masquerade” program elements assessable via mobile devices and Facebook, consumers will have access to mysterious special offers, sweepstakes [...]
Tecate, cerveza con carácter, is leveraging its authenticity and Mexican heritage to launch Tecate Michelada, a savory and refreshing ready-to-drink mix that follows the traditional michelada recipe. The product is now available at retail throughout the Western and Central regions of the U.S., in 16-ounce single-serve cans. Tecate Michelada follows the same traditional brewing process [...]
Heinken, the top-selling European Lager in the U.S., and James Bond, the 2nd highest grossing movie franchise ever, are once again joining forces to drive consumer excitement and maximum retail impact for the launch of the newest Bond franchise movie, Skyfall. In celebration of its 15-year partnership with Bond, Heineken is announcing details of PHASE [...]
MillerCoors announced its strategies and plans to increase sustainability within its company, which plans to focus primarily on responsibility, environmental stewardship, supply chain, people & communities and ethics & transparency. The company’s newest report, “Great Things on Tap” gives details on its performance in these areas. MillerCoors has made progress toward its 2015 goals for [...]
One U.S. district judge calls Kentucky’s law prohibiting the sale of wine and liquor in c-stores and grocery stores “unconstitutional.” A U.S. district judge ruled Tuesday that a Kentucky law prohibiting grocery and convenience stores from selling wine and liquor is unconstitutional. U.S. District Judge John G. Heyburn II of Louisville, Ky., said the state [...]
The Heineken team congratulates one team members’ promotion to vice president of marketing this week. Heineken USA, America’s leading upscale beer importer, announced the appointment of Collin Westcott-Pitt as Heineken’s vice president of marketing. Westcott-Pitt takes his position immediately. In his new role, he plans on leading marketing for the flagship Heineken brand in the [...]