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Craft, Imports Propel Beer

Beer has long been a staple of convenience stores—a destination stop for adult consumers looking to pick up a 6- or 12-pack on the go. But over the years, consumer trends have changed exactly what they’re picking up. The first change came in the 1970s and early ‘80s, when the Baby Boomer generation matured, and

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Newcastle Introduces Limited-Edition Cabbie Black Ale

Company also launches Taxi Magic partnership to promote responsible alcohol consumption. Just in time for the holidays, Newcastle is introducing a new limited-edition brew that will have fans calling for a Cabbie in more ways than one. Beginning this month, beer drinkers can hail a Newcastle Cabbie Black Ale in bars and liquor stores nationwide.

strongbow cider

Strongbow Holiday Retail Program Strikes Gold

Strongbow Cider, the No. 1 global cider brand, has the 2013 holiday season of entertaining and celebration clearly in its sights. This fall, Strongbow is taking the lead as the catalyst for “Golden” holiday experiences by inviting men and women, 21 and older, to choose Strongbow as the brand of choice to elevate their planned

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Limited Edition Newcastle Werewolf Returns to Stores This Fall

Newcastle Brown Ale, the leading imported ale in the U.S., today announces that it is bringing back its popular Newcastle Werewolf limited edition brew just as the heat of summer fades to the cooler days of fall. On shelves from August through October, Werewolf is a dual-character, “blood red” ale that starts smooth and mellow

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Heineken Launches Voyage Promotion

Heineken USA, the top-selling European import beer in the U.S., announced the details of its legendary Voyage retail program that will hit retail outlets beginning August 1 and run through September 30. Set to coincide with the kick off of the fall sports season, Voyage entices adult consumers, 21 and older, to take their at-home

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Newcastle Brown Ale Takes a “No Bollocks” Approach to Summer Sales

Newcastle Brown Ale, the leading imported ale in the U.S., is kicking off summer sales with the extension of its popular “No Bollocks” retail program. Beginning in May, Newcastle will bring a fresh and exciting twist to retail outlets throughout the country designed to encourage adult consumers, 21 and older, to bring a refreshing dose

Newcastle Introduces Limited Edition Bombshell Blonde Ale

Newcastle, the No Bollocks beer brand, today announced the release of its limited edition Newcastle Bombshell pale blonde ale. Available nationwide between May and July 2013, Newcastle Bombshell is a refreshing new addition to the Newcastle portfolio featuring an eye-catching blonde on the label intended to catch the eye of beer drinkers nationally. And sell

Convenience Store Sales Topped $700 Billion in 2012

The convenience store industry had record sales of $700.3 billion in 2012, with in-store sales increasing 2.2% to reach a record $199.3 billion and motor fuels sales increasing 2.9% to a record $501.0 billion, according to figures released yesterday by NACS. The industry’s 2012 numbers were announced at the NACS State of the Industry Summit,

Dos Equis to Launch Dos De Mayo Bash

This year, Cinco de Mayo falls on a Sunday, and Dos Equis recognizes that particular day of the week doesn’t bode well for a celebration of this magnitude. Dos Equis is kicking things off on May 2, or what the Most Interesting Man in the World has dubbed “Dos de Mayo,” giving fans everywhere an

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Newcastle Brown Ale Extends the No Bollocks Campaign

Newcastle Brown Ale has launched ‘No Bollocks 2013,’ a new integrated national marketing campaign intended to help retailers sell more beer. As an extension of its original No Bollocks platform launched in 2012, the new work continues Newcastle’s dedication to bollocks-free ads by celebrating honesty. At the heart of the ‘No Bollocks 2013’ campaign is

dosequis

Dos Equis Celebrates Cinco De Mayo with Retail Promotions

This spring, Dos Equis is extending the season of Cinco de Mayo with a five-week program that includes exclusive content and inspiration taken from chapters of the Most Interesting Man in the World’s unpublished memoirs. This collection of rituals, feasts and adventures will encourage adult shoppers and on-premise patrons, age 21 and older, to create

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The Growing Popularity of Growler Beer

Craft on draft is showing up in more and more convenience stores as consumers drive the demand for this niche brew program. Pat Pape, Contributing Editor. Despite restrictions on where and how it can be sold, growler beer is a rapidly growing segment of the beer category, and convenience store operators are getting in on

beerpour

BeerTAB Study Shows Trends, Consumer Preferences

Taste preferences are evolving, especially among younger consumers, as beer drinkers seek different beer styles and more complex or varied flavor profiles. Beer remained the largest segment of the U.S. adult beverage industry, accounting for more than four-fifths of total alcohol volume, but was challenged by both economic and consumer trends that resulted in a

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Heineken Launches New Star Bottle Design

HEINEKEN USA, the nation’s leading upscale beer importer, officially announced that for the first time since 1946, Heineken has redesigned their world-class green bottle for U.S. consumers. The revamped “Star Bottle” is set to hit select New York State markets beginning mid-September, with a national roll-out slated to begin in March 2013 in on and

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Discover The Masquerade

This October, Dos Equis, the fastest growing premium Mexican beer in the U.S., is inviting adult consumers and retailers to take their celebrations to a more exotic and interesting level with Dos Equis “Masquerade” retail program. Through “Masquerade” program elements assessable via mobile devices and Facebook, consumers will have access to mysterious special offers, sweepstakes

Tecate

Traditional Michelada Recipe

Tecate, cerveza con carácter, is leveraging its authenticity and Mexican heritage to launch Tecate Michelada, a savory and refreshing ready-to-drink mix that follows the traditional michelada recipe. The product is now available at retail throughout the Western and Central regions of the U.S., in 16-ounce single-serve cans. Tecate Michelada follows the same traditional brewing process

heineken USA

Heineken Fall Retail Program Partners with James Bond Franchise

Heinken, the top-selling European Lager in the U.S., and James Bond, the 2nd highest grossing movie franchise ever, are once again joining forces to drive consumer excitement and maximum retail impact for the launch of the newest Bond franchise movie, Skyfall. In celebration of its 15-year partnership with Bond, Heineken is announcing details of PHASE

millercoors

MillerCoors Shoots For Sustainability

MillerCoors announced its strategies and plans to increase sustainability within its company, which plans to focus primarily on responsibility, environmental stewardship, supply chain, people & communities and ethics & transparency.  The company’s newest report, “Great Things on Tap” gives details on its performance in these areas. MillerCoors has made progress toward its 2015 goals for

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Kentucky Re-Examines State Laws On Sale Of Liquor

One U.S. district judge calls Kentucky’s law prohibiting the sale of wine and liquor in c-stores and grocery stores “unconstitutional.” A U.S. district judge ruled Tuesday that a Kentucky law prohibiting grocery and convenience stores from selling wine and liquor is unconstitutional. U.S. District Judge John G. Heyburn II of Louisville, Ky., said the state

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Heineken Names New Vice President Of Marketing

The Heineken team congratulates one team members’ promotion to vice president of marketing this week. Heineken USA, America’s leading upscale beer importer, announced the appointment of Collin Westcott-Pitt as Heineken’s vice president of marketing. Westcott-Pitt takes his position immediately. In his new role, he plans on leading marketing for the flagship Heineken brand in the

beer-wine

Ontario C-Stores Push For Sale Of Alcohol In Stores

More than 100,000 people have signed a petition to allow the sale of alcoholic beverages in Ontario convenience stores. The Ontario Convenience Stores Association is pushing a new petition to get permission to sell beer and wine in Ontario c-stores. According to The Globe and Mail report, the petition currently has 112,500 signatures from across

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Budweiser Introduces Six Small-Batch Beers

Named for the zip codes where they’re brewed, the six finalists are being sampled nationwide this summer. Twelve Anheuser-Busch brewmasters at Budweiser’s 12 geographically dispersed breweries have worked together to create their own “tribute” beers to fit the Budweiser brand’s reputation for quality and consistency as part of “Project 12.” The assignment pays homage to

acquisition

Anheuser-Busch InBev Buys Grupo Modelo

Anheuser-Busch InBev is acquiring the rest of Mexican brewer Grupo Modelo, the maker of Corona beer, in a deal valued at $20.1 billion, BusinessWeek reported. A-B InBev, which already owns a 50% stake in Modelo, plans to purchase the remaining stock for $9.15 per share. Under the terms of the deal, Grupo Modelo—which brews and

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Heineken USA Celebrates With ‘Beers Of Mexico’

Heineken USA offers c-store retailers with its limited edition “Beers of Mexico” pack for the summer season. Heineken USA starts its summer celebrations as it releases its “Beers of Mexico” variety pack. “Beers of Mexico” 12 and 24 packs contain equal quantities of Dos Equis Lager, Dos Equis Ambar, Tecate and Sol. The limited edition

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Newcastle Launches No Bollocks Campaign

 “Newcastle Brown Ale is looking to provide consumers with a refreshing dose of honesty,” says brand director for Newcastle. Newcastle Brown Ale delivers ‘win-win’ offer for trial purchase of the leading imported ale through unique summer promotion   Following the debut of its new No Bollocks national advertising campaign, Newcastle, a leading imported ale in the

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