Customers Stock Up For The Super Bowl

  A recent survey by The Nielsen Company, a global information and media company, found that nine out of 10 households plan to watch Super Bowl XLIV at home or at a friend’s or relative’s house instead of watching it from a restaurant or bar. And for their home viewing, only 5% of households expect

Aztex Buzzing Over Beer Sales

When beer sales were made legal last August in formerly dry Clay County, N.C., Aztex Fuel & Food Centers’ Hayesville location was ready to pounce, becoming the first c-store in the market to supply cold suds. Aztex, an experienced c-store marketer, knew from its other stores that alcohol sales can drive foot traffic and increase

Competition Brews for Beer Sales

Convenience stores across the country are facing burgeoning competition on beer and wine sales from drug store giant Walgreens, which is branching back into the adult beverages category. Walgreens is adding beer sales due to “a direct response to consumer demand,” said Robert Elfinger, spokesperson for the Deerfield, Ill. drug store chain. It plans to

Light Boost to Beer

Despite tough economic times, sales of beer and wine remain constant even though many consumers continue to “trade down the box,” according to Dan Roane, category manager of alcoholic beverages for Circle K’s Southeastern stores. “The below premium beer segment is doing much better than it has in years,” Roane said. “We actually are seeing

Building a Beer Strategy

Beer sales have held relatively steady despite the economic maelstrom of the past several months, and one reason is that c-stores are asking for help. Operators are seeking and getting assistance of various sorts from their suppliers in an effort to make up for lost dollars. Help is coming in the form of promotional programs

Beer

TOP PERFORMERS Anheuser-Busch Cos. Inc. MillerCoors Heineken USA HONORABLE MENTIONS Mike’s Hard Lemonade Samuel Adams (Boston Beer Co.) Corona (Crown Imports) The economy may be slowing, customers may be spending less, but beer sales remain solid at convenience stores. A recent report by AC Nielsen shows beer sales are least affected by the current poor

Top 10 Beer Brands by Sales

TOP 10 BEER BRANDS Dollar Sales Case Sales Average Case Price Bud Light $3,823,988,000 196,964,800 $19.41 Budweiser $1,665,968,000 86,153,840 $19.34 Miller Lite $1,058,876,000 54,739,080 $19.34 Coors Light $1,032,452,000 53,347,550 $19.35 Natural Light $731,114,600 53,353,600 $13.70 Busch Light $425,441,900 31,412,000 $13.54 Busch $420,969,600 30,295,220 $13.90 Miller High Life $283,124,300 19,965,860 $14.18 Michelob Ultra Light $244,068,600 10,588,680

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