Colbert to lead a team of more than 80 sales and marketing professionals. Heineken USA has appointed Jeffrey Colbert as region vice president sales, central region, effective immediately. In his new role, Colbert reports to Scott Blazek, senior vice president of sales, and is responsible for driving HUSA performance and delivering results through the effective…
QSR White Castle Testing Beer and Wine Sales
Can alcohol sales and an expanded array of food choices provide the boost White Castle is seeking? QSR chain White Castle, a 90-year-old hamburger chain that sells square “slider” burgers, has begun serving beer and wine in an Indiana location as part of a test program, the Chicago Tribune reported. And White Castle is not…
Heineken Launches “Sunrise” Campaign
New campaign supports responsible consumption. HEINEKEN has launched the latest phase in its global approach to encourage the responsible consumption of its brands. The new theme, titled “Sunrise belongs to moderate drinkers” continues to use Heineken, the world’s most international premium beer brand, to deliver and reinforce this important message. This initiative is an integral…
NACS 2011 Novamex
Are you capitalizing on the biggest growing demographic in the US? Novamex will help you get there with three outstanding products: Jarritos Mexican Soft Drinks in a variety of flavors, Camaronazo, a shrimp based drink that is a perfect bundling opportunity with snack and beer sales and Cholula, which is the fastest growing hot sauce…
Getting Crafty in the Cold Vault
Beer sales are hot right now and driving the push are specialty brews and imports. By Howard Riell, Associate Editor. Consumer interest in more flavorful food and beverages has led, among other things, to the rise of craft beers. Retailers: Start your engines. Craft beers offer more challenging tastes, authenticity and often even a quirkiness…
Novamex
Are you capitalizing on the biggest growing demographic in the US? Novamex will help you get there with three outstanding products: Jarritos Mexican Soft Drinks in a variety of flavors, Camaronazo, a shrimp based drink that is a perfect bundling opportunity with snack and beer sales and Cholula, which is the fastest growing hot sauce…
Heineken USA Names New Senior Brand Director
Osminkina brings global marketing and new brand/business development experience to marketing team. Heineken USA has appointed Olga Osminkina to the position of senior brand director, Heineken Lager. In her new role, Osminkina will report to Laurent Theodore, vice president of marketing for Heineken and will be responsible for the overall strategy and sustained development of…
Heineken USA Enhances Retail Partner Support
New hires include Nick Lake as senior director, category management, and Monique Acevedo as vice president of innovation. Heineken USA has appointed two new senior leaders. • Nick Lake was appointed as the company’s new senior director, category management, effective Oct. 11. Lake will report to Steve Ward, vice president of national accounts. • Monique…
Flying J Loses Beer License
A Flying J truck stop in Sioux Falls, S.D., has lost its alcohol license after it was caught selling alcohol to minors four times in the last five years, Keloland TV reported. The Sioux Falls City Council decided Monday night not to renew the store’s beer license. “I know of many other businesses down here…
Sheetz Wins Beer Battle
Sheetz Inc. has once again won the right to sell beer at its Convenience Restaurant in Altoona, Pa., after this Wednesday’s ruling by the Pennsylvania Liquor Control Board (PLCB). “We are happy that the PLCB has decided to grant Sheetz the right to sell beer at our Altoona Convenience Restaurant,” said Stan Sheetz, president and…