Slurpee Battle of the Bands Winner Announced

7-Eleven Inc. announced The HOLLABACKS as the winner of its second annual 7-Eleven and “Slurpee Battle of the Bands” competition. Home-grown rock and popular bands battled in this multi-tiered competition, but only one from the 906 entries emerged the winner. “We want to thank the Slurpee brand, our friends, family and fans who helped us

The Battle Begins

Twelve from a field of 906 home-grown rock and popular bands have been named the most deserving performers and will compete in this year’s 7-Eleven and Slurpee Battle of the Bands (BOTB) contest that kicks off July 11 (7-Eleven stores’ recognized birthday). Starting this Sunday, the musical groups will begin showcasing their talents and competing

7-Eleven Goes Viral Targeting Younger Consumers

The latest 30-day promotion from 7-Eleven features a Battle of the Bands online music contest geared toward music lovers and younger consumers, complete with live concerts around the U.S., and new guitar-shaped Slurpee and Big Gulp cups. The contest marks the first time Slurpee has sponsored a grassroots music competition with music-enthusiasts from across the

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