Slurpee Battle of the Bands Winner Announced

Slurpee Battle of the Bands Winner Announced

7-Eleven Inc. announced The HOLLABACKS as the winner of its second annual 7-Eleven and “Slurpee Battle of the Bands” competition. Home-grown rock and popular bands battled in this multi-tiered competition, but only one from the 906 entries emerged the winner. “We want to thank the Slurpee brand, our friends, family and fans who helped us [...]

The Battle Begins

The Battle Begins

Twelve from a field of 906 home-grown rock and popular bands have been named the most deserving performers and will compete in this year’s 7-Eleven and Slurpee Battle of the Bands (BOTB) contest that kicks off July 11 (7-Eleven stores’ recognized birthday). Starting this Sunday, the musical groups will begin showcasing their talents and competing [...]

7-Eleven Goes Viral Targeting Younger Consumers

7-Eleven Goes Viral Targeting Younger Consumers

The latest 30-day promotion from 7-Eleven features a Battle of the Bands online music contest geared toward music lovers and younger consumers, complete with live concerts around the U.S., and new guitar-shaped Slurpee and Big Gulp cups. The contest marks the first time Slurpee has sponsored a grassroots music competition with music-enthusiasts from across the [...]