Newcastle Brown Ale, one of America’s fastest growing imported beers, has a redesigned label and packaging materials. The eye-catching design makes the product easier to recognize on the shelf while telling some of the great stories that surround the beer. By making the iconic blue star bigger, the brand name easier to readand de-emphasizing [...]
Anheuser-Busch is kicking off the nationwide launch of Tilt, a new, innovative malt beverage featuring an assorted blend of caffeine, guarana and ginseng. This 5 p.m. after-work drink, which offers a bold berry-flavor, is part of the emerging, flavored caffeinated malt beverage category and an ideal choice for those seeking something new to help [...]
Point Blank Beverages introduces Torque, alcohol-fueled with caffeine, ginseng, taurine and guarana. Torque has a lemon-lime citrus flavor to it and comes in cases of 24 16-ounce cans. Torque, which has been on the market for more than a year now, is available from 45 wholesalers and is sold across the U.S. in 16 states. [...]
U.S. consumers remain somewhat cautious about their alcohol beverage spending, the Nielsen Company reported this month. Nielsen’s research revealed that a significant percentage of consumers claim they are going out less often now than before the economic downturn. Nearly half of consumers (47%) report going to bars or clubs less often, while an even greater [...]
Heineken, the top-selling European import beer in the U.S., unveiled the details of its ‘Plug into Summer’ on-premise initiative that invites consumers to enjoy Heineken and Heineken Light through interactive music experiences that connect them to all that Heineken’s fully integrated off-the-chart “Plug into Summer” program has to offer. Heineken’s “Plug into Summer” program combines [...]
Sheetz Inc. has once again won the right to sell beer at its Convenience Restaurant in Altoona, Pa., after this Wednesday’s ruling by the Pennsylvania Liquor Control Board (PLCB). “We are happy that the PLCB has decided to grant Sheetz the right to sell beer at our Altoona Convenience Restaurant,” said Stan Sheetz, president and [...]
Now convenience stores carrying Pepsi on fountain in North Carolina and the Myrtle Beach, S.C., area can also offer Cheerwine -the unique, sparkling soft drink from Salisbury, N.C -which will be distributed by Pepsi Bottling Ventures (PBV) beginning in April. PBV’s statewide fountain distribution of Cheerwine marks a deepening distribution partnership between North Carolina’s two [...]
Resilient, tough and tested. These are just a few of the words analysts and retailers alike used to describe the convenience store and petroleum industry over the past 12 months. With the economy suffering its most difficult period in some 80 years, convenience stores held up rather admirably considering how consumer confidence plunged and the [...]
Members of the Pennsylvania Food Merchants Association (PFMA) and the Pennsylvania Convenience Store Council (PCSC) joined state Sen. John Rafferty (R-Montgomery) as he unveiled legislation that would make sweeping and historic changes to the state’s beer laws. In addition to announcing its support of the beer bill, PFMA/PCSC revealed its new Web site, www.sixpacktogo.org, [...]
Colorado’s convenience-store owners won a victory this week when the state’s House Business Affairs and Labor Committee approved a measure Wednesday that would allow c-stores of under 5,000 feet to sell products with a higher alcoholic content than the reduced-strength beer that they now are limited to selling, Denver Business Journal. The proposal won by a [...]
Heineken is set to acquire the beer operations of Mexico’s Fomento Económico Mexicano (Femsa) for about $7.6 billion, a move that will help the Dutch brewer expand its operations in the Western Hemisphere, CNN Money reported. The all-stock deal will give Heineken, which brews Amstel and other beers, control of Femsa’s key export brands, including [...]
When beer sales were made legal last August in formerly dry Clay County, N.C., Aztex Fuel & Food Centers’ Hayesville location was ready to pounce, becoming the first c-store in the market to supply cold suds. Aztex, an experienced c-store marketer, knew from its other stores that alcohol sales can drive foot traffic and increase [...]
Convenience stores across the country are facing burgeoning competition on beer and wine sales from drug store giant Walgreens, which is branching back into the adult beverages category. Walgreens is adding beer sales due to “a direct response to consumer demand,” said Robert Elfinger, spokesperson for the Deerfield, Ill. drug store chain. It plans to [...]
The Can Grip is a newly developed novelty drinking accessory that easily clips onto 12-ounce cans giving them a stein style handle. The Can Grip ensures the can stays cold and the hand stays warm and also eliminates the need for a coaster. It can be used on sodas or beers making it a versatile [...]
Beer sales have held relatively steady despite the economic maelstrom of the past several months, and one reason is that c-stores are asking for help. Operators are seeking and getting assistance of various sorts from their suppliers in an effort to make up for lost dollars. Help is coming in the form of promotional programs [...]