353px-White_Castle_logo.svg

QSR White Castle Testing Beer and Wine Sales

Can alcohol sales and an expanded array of food choices provide the boost White Castle is seeking? QSR chain White Castle, a 90-year-old hamburger chain that sells square “slider” burgers, has begun serving beer and wine in an Indiana location as part of a test program, the Chicago Tribune reported. And White Castle is not

heinekenlogo

Heineken Launches “Sunrise” Campaign

New campaign supports responsible consumption. HEINEKEN has launched the latest phase in its global approach to encourage the responsible consumption of its brands. The new theme, titled “Sunrise belongs to moderate drinkers” continues to use Heineken, the world’s most international premium beer brand, to deliver and reinforce this important message. This initiative is an integral

XX_3D_Lager and Ambar

New Design for Dos Equis

Dos Equis, a premium Mexican beer brand in the U.S., has introduced a refreshed look for its primary (bottles and cans) and secondary (outer pack) packaging designs on both Dos Equis Lager and Dos Equis Ambar. The primary packaging design includes an updated typeface of the iconic “XX” and rays on the front label to

heinekenlogo

Dos Equis Named Beer Brand of the Year

“We’re delighted that Dos Equis has been recognized by our trade partners as a brand with scale and high margins supported by innovative marketing,” says Dos Equis spokesperson. Market Watch has awarded Dos Equis, a premium Mexican beer in the U.S. and perennial favorite of the Most Interesting Man in the World, its Beer Brand

beer-cave

Getting Crafty in the Cold Vault

Beer sales are hot right now and driving the push are specialty brews and imports. By Howard Riell, Associate Editor. Consumer interest in more flavorful food and beverages has led, among other things, to the rise of craft beers. Retailers: Start your engines. Craft beers offer more challenging tastes, authenticity and often even a quirkiness

heinekenlogo

Heineken Appoints Senior Director of Regional Marketing

Johnson brings more than 20 years of marketing and business development experience to Heineken USA’s Regional Marketing team. Heineken USA has appointed Darrell Johnson as senior director, regional marketing. In his new role, Johnson will report to Kheri Tillman, vice president of trade marketing and sales strategy, and will be responsible for leading the regional

CW_12_pack-small

Cheerwine Partners With Pepsi Beverage Co.

Brand doubles its availability by expanding with the Pepsi Beverages Co. into Florida, Atlanta and Memphis. Legendary southern soft drink Cheerwine has taken a game changing leap forward in its quest to become available nationally, doubling its market size by partnering with Pepsi Beverages Co. (PBC) to expand distribution in Florida, Atlanta and Memphis. The

Heineken

Heineken USA Names New Senior Brand Director

Osminkina brings global marketing and new brand/business development experience to marketing team. Heineken USA has appointed Olga Osminkina to the position of senior brand director, Heineken Lager.  In her new role, Osminkina will report to Laurent Theodore, vice president of marketing for Heineken and will be responsible for the overall strategy and sustained development of

Heineken

Holiday Cheer Beer Promotion

Heineken has unveiled its ‘Spread Your Holiday Cheer’ retail program in plenty of time for c-stores to plan for big 2011 holiday sales. The program runs through December and includes channel specific offers and incentives (where legal) to encourage consumers to enjoy Heineken and Heineken Light, while increasing retailer profitability during the year’s most critical

Shock-Top_Variety-Pack_12-Pack_20111

Pumpkin Wheat Beer

Just in time for fall, Shock Top Belgian White is launching Shock Top Pumpkin Wheat, the brand’s first seasonal offering, as well as a Shock Top Variety Pack, the brand’s first sampler pack that will also highlight Shock Top Raspberry Wheat, which launched earlier in the year. Available through January 2012, Shock Top Pumpkin Wheat

Uncle-Larry's

Jalepeño Flavored Meat Snacks

Uncle Larry’s started with two fresh homemade lemonade stands and a premium beer stand at a Fargo-Moorhead Redhawks minor league baseball ballpark. Its customers were seeking an alternative to the traditional ballpark snacks and, in response, the company created its special Uncle Larry’s Beef Shtix blend with the vivid taste of jalepeño. Today, its products

NBA T3

Personalized Beer

With Autumn’s cooler weather, adult consumers’ tastes shift to richer, more full-flavored beers. This fall, Newcastle Brown Ale offers discerning beer drinkers everywhere the taste they are looking for through Newcastle’s ‘Your Beer. Your Gear’ fall retail program. ‘Your Beer. Your Gear.’ encourages adult shoppers to enjoy the lightly hopped, less bitter taste of Newcastle

tallboyjpg

Tallboy Cans

Narragansett Beer has released 24-ounce Tallboy cans for the first time in the brew’s 120-year history. Due to increasing customer demand for easily-transportable, single-serving cans, Narragansett Lager 24-ounce Tallboys are available throughout New England for a suggested retail price of $1.59-$1.95. While larger cans, such as the 24-ounce offering, are common for inexpensive and low-quality

Crunk_Juce_12pct_FamilyTriangle-copy

CJ Crunk Grows Distribution

Gila Brew Co. LLC’s CJ Crunk, a premium-flavored malt beverage, is expanding distribution to include more U.S. states due to high consumer demand since its return to market two months ago with brand new adult-packaging and refreshing flavors. Distribution now includes Florida (Brown Distributing Co. Inc.), Illinois (Town & Country Distributors, Chicago Beverage Systems, and

Crunk_Juce_12pct_FamilyTriangle-copy

Crunk Juce is Back

Gila Brew Co. LLC announces the re-launch of CJ Crunk Juce, a premium line of malt beverages. “CJ” has a distinctly engaging taste and is currently available in many states with rapidly expanding distribution. Great taste and tasteful adult packaging differentiate CJ from its competition. The beverage is being marketed under the new slogan “TASTE,

JOOSE_12oz_Bottles_Image

New and Improved JOOSE

A new year marks the beginning of a new era for expanding demographics, increasing retailer traffic, and adding to your bottom line. United Brands Co. has taken a giant leap forward to grow the flavored malt beverage (FMB) category by introducing JOOSE 12-ounce glass bottles. The user-friendly, 12-ounce bottle lineup, now with 8.5% alcohol by

beer

Craft Sales Drive Beer

Following a solid 2009, the Brewers Association, the trade association representing the majority of U.S. brewing companies, reported strong 2010 numbers for small and independent craft brewers. Dollar sales were up 12% in the first half of 2010, compared to 9% growth during the same period in 2009. Volume of craft brewed beer sold grew

MIKE'SHARDER PUNCH

Five High ABV Products

Introducing a great-tasting high ABV progressive adult beverage in a 23.5-ounce can, mike’s HARDER PUNCH. Launched in the fall of 2010 in two 8% ABV great varieties, mike’s HARDER FRUIT PUNCH and mike’s HARDER MANGO PUNCH are hard-hitting flavors your customers will reach for in the cooler door. New mike’s HARDER MANGO PUNCH offers a

New York Bans Four Loko

The recent New York ban on Four Loko, a drink that contain 12% alcohol and as much caffeine as three cups of coffee, reportedly has many c-store owners and parents in the state breathing a sigh of relief. Four Loko, which is geared toward young adults, has been blamed for several deaths over the last

Tennessee Mulls Wine in Grocery Stores

Tennessee is the latest state to debate selling wine at grocery stores. And it would appear the movement is gaining steam-25,000 Tennesseans have now registered with the “Red, White and Food” campaign to try and make it happen, Eyewitness News reported. Jarron Springer, president of the Tennessee Grocers and Convenience Store Association, told Eyewitness News,

Go Full Tilt

  Anheuser-Busch is kicking off the nationwide launch of Tilt, a new, innovative malt beverage featuring an assorted blend of caffeine, guarana and ginseng. This 5 p.m. after-work drink, which offers a bold berry-flavor, is part of the emerging, flavored caffeinated malt beverage category and an ideal choice for those seeking something new to help

Turn Up the Torque

Point Blank Beverages introduces Torque, alcohol-fueled with caffeine, ginseng, taurine and guarana. Torque has a lemon-lime citrus flavor to it and comes in cases of 24 16-ounce cans. Torque, which has been on the market for more than a year now, is available from 45 wholesalers and is sold across the U.S. in 16 states.

Important changes

  Newcastle Brown Ale, one of America’s fastest growing imported beers, has a redesigned label and packaging materials. The eye-catching design makes the product easier to recognize on the shelf while telling some of the great stories that surround the beer. By making the iconic blue star bigger, the brand name easier to readand de-emphasizing

Alcoholic Beverage Customers Cautious

U.S. consumers remain somewhat cautious about their alcohol beverage spending, the Nielsen Company reported this month. Nielsen’s research revealed that a significant percentage of consumers claim they are going out less often now than before the economic downturn. Nearly half of consumers (47%) report going to bars or clubs less often, while an even greater

Heineken Launches Summer Marketing Initiative

Heineken, the top-selling European import beer in the U.S., unveiled the details of its ‘Plug into Summer’ on-premise initiative that invites consumers to enjoy Heineken and Heineken Light through interactive music experiences that connect them to all that Heineken’s fully integrated off-the-chart “Plug into Summer” program has to offer. Heineken’s “Plug into Summer” program combines

css.php