Just in time for summer, Michelob ULTRA has introduced ULTRA 19th Hole Light Tea & Lemonade, an iced tea and lemonade-flavored alcohol beverage inspired by the golf course classic. Available nationwide for a limited time, ULTRA 19th Hole is a lighter alternative to traditional flavored malt beverages that is perfectly suited for an afternoon pool [...]
HEINEKEN USA announced that Crescent Crown Distributing of Surprise, Ariz., has received the organization’s Red Star Award for its efforts in driving the success of the HEINEKEN USA portfolio at the company’s annual National Distributor Conference in Atlanta, Ga. last week. Crescent Crown was honored for its execution that crossed portfolio lines and results that [...]
A defect detected in 12-ounce brown bottles for six packs and 12 Packs of Carta Blanca and Dos Equis Ambar as well as “Beers of Mexico” and “Best of Mexico” pack types leads to voluntary recall. HEINEKEN USA has announced a voluntary recall of several products and packages in specific states due to a defect [...]
It’s always nice when a general statistical look at an industry can be confirmed locally, and that is the case with convenience store beer sales as 2011 closes. The Beer Institute confirms that the convenience channel is one of the most important for beer. The category accounts for 30% of total U.S. industry volume. A [...]
Just in time for the Cinco celebrations, Dos Equis is introducing its popular Beers of Mexico variety pack. Dos Equis, the fastest growing premium Mexican beer in the U.S., is rolling out the successful Lost Art of Celebrating Cinco spring retail program with substantially increased media investment and more engaging support to offer consumers memorable [...]
Digital experience traces the origins of customers’ Budweiser. Budweiser has introduced “Track Your Bud,” a digital campaign integrated with packaging that will allow consumers to trace the origins of the beer they hold in their hands to one of Budweiser’s 12 U.S. breweries. By using their Smartphone to scan the QR code on Budweiser packaging, [...]
HEINEKEN plans to launch its marketing campaign to support its partnership with James Bond in September 2012. HEINEKEN has announced that it has extended its 15-year partnership with the James Bond franchise. The company introduce an unprecedented and innovative global marketing campaign to support the launch of the new film SKYFALL. This is the 23rd [...]
“The Serenade” is part of the brand’s “Open Your World” global campaign. Heineken is helping ignite romance this Valentine’s Day with the launch of a new Facebook application called “The Serenade.” Based on the brand’s second global film “The Date,” the new app enables Heineken consumers to send humorous personalized songs to potential partners, inviting [...]
At retail, UCL-themed soccer display enhancers will encourage shoppers to text-in for the chance to win Heineken and UCL experiences and prizes. Heineken, a global premium beer brand, and the UEFA Champions League (UCL), the world’s most prestigious soccer club competition, are once again joining forces to bring the spectacular artistry and competition of Champions [...]
Colbert to lead a team of more than 80 sales and marketing professionals. Heineken USA has appointed Jeffrey Colbert as region vice president sales, central region, effective immediately. In his new role, Colbert reports to Scott Blazek, senior vice president of sales, and is responsible for driving HUSA performance and delivering results through the effective [...]
Can alcohol sales and an expanded array of food choices provide the boost White Castle is seeking? QSR chain White Castle, a 90-year-old hamburger chain that sells square “slider” burgers, has begun serving beer and wine in an Indiana location as part of a test program, the Chicago Tribune reported. And White Castle is not [...]
New campaign supports responsible consumption. HEINEKEN has launched the latest phase in its global approach to encourage the responsible consumption of its brands. The new theme, titled “Sunrise belongs to moderate drinkers” continues to use Heineken, the world’s most international premium beer brand, to deliver and reinforce this important message. This initiative is an integral [...]
Dos Equis, a premium Mexican beer brand in the U.S., has introduced a refreshed look for its primary (bottles and cans) and secondary (outer pack) packaging designs on both Dos Equis Lager and Dos Equis Ambar. The primary packaging design includes an updated typeface of the iconic “XX” and rays on the front label to [...]
“We’re delighted that Dos Equis has been recognized by our trade partners as a brand with scale and high margins supported by innovative marketing,” says Dos Equis spokesperson. Market Watch has awarded Dos Equis, a premium Mexican beer in the U.S. and perennial favorite of the Most Interesting Man in the World, its Beer Brand [...]
Beer sales are hot right now and driving the push are specialty brews and imports. By Howard Riell, Associate Editor. Consumer interest in more flavorful food and beverages has led, among other things, to the rise of craft beers. Retailers: Start your engines. Craft beers offer more challenging tastes, authenticity and often even a quirkiness [...]