BIC launches its Special Edition Drink Series Lighters, which feature 12 popular adult beverage designs. The series images are bright, fun, expressive and reflect the lifestyle of the out and about customer. The suggested retail value of a BIC Special Edition Drink Series Lighter is $1.49. For More Information fromBIC203-783-2000 www.bicworldusa.com
The holiday season is a busy time of year, filled with joyful music and celebrations with friends and family. Beer plays an important role in a variety of holiday celebrations, including family gatherings, work festivities and bar nights. The Holiday 2005 promotion includes colorful point-of-sales (POS), which showcases the Miller Lite branded wreath. This signage [...]
Sara Lee Foodservice has introduced its Hillshire Farm Miller High Life Beer Brats made with real Miller High Life beer for grilling enthusiastic c-store customers. The first nationally distributed bratwurst of its kind, the premium sausage product leverages two powerful brands—delivering value that will allow operators to increase margins. Cooking bratwurst in beer is a [...]
The Alliance of Responsible Alcohol Retailers has started a new campaign called, “Change It Indiana” that seeks to build public support to allow Sunday carryout alcohol sales in Indiana, the Chicago Tribune reported. The group, which includes Kroger, Marsh, Meijer, CVS and Circle K stores, argues that 47 states allow Sunday carryout sales and that [...]
Dallas-based 7-Eleven Inc. is launching Game Day, a new store-brand premium lager, now entering 4,200 7-Eleven stores in 17 states, the Dallas Morning News reported. 7-Eleven plans to market the beer as “premium lager beer at a below-premium price,” said Dan Skinner, 7-Eleven’s category manager for alcohol beverages. “Our customer has been telling us for [...]
Dos Equis, the fastest growing import beer brand in the U.S., and cerveza Tecate are revealing details of the brands’ most interesting and unconventional ‘Cinco ways to Celebrate’ Cinco de Mayo/Spring retail and on-premise program. The program is designed to inspire adult consumers to take their celebrations to a new level while helping keep grocery, [...]
Dos Equis, the fastest growing import beer brand in the U.S., and cerveza Tecate are revealing details of the brands’ most interesting and unconventional ‘Cinco ways to Celebrate’ Cinco de Mayo/Spring retail and on-premise program. The program is designed to inspire adult consumers to take their celebrations to a new level while helping keep grocery, [...]
Dos Equis, the fastest growing import brand among top imports and primary driver of import category growth in the Texas food channel, is raising the stakes even higher with the introduction of the Dos Equis Lager 18 Pack. The new pack capitalizes on two key trends in the Lone Star State: the continued explosion in [...]