The Pantry Inc. converting 168 stores. Valero’s 2012 advertising theme is “Keeping America Moving,” and thanks to a new branding agreement with The Pantry Inc., based in Cary, N.C., Valero will be keeping more and more Americans moving throughout the Southeast. Under the new agreement, 143 properties will convert to a newly created Valero and…
RAI Improves Its Strategies Online
Reynolds American Inc. aims to achieve market leadership through its new, online transformation strategy. Reynolds American Inc. (RAI) announced that its www.reynoldsamerican.com Website has added a new “Transforming Tobacco” section to inform visitors about the company’s strategic framework. “We find ourselves at RAI helping to resolve controversial issues on tobacco and advancing commercial objectives at…
Local Store Marketing: Retail-To-Retail Bouncebacks
By John Matthews, founder and president of Gray Cat Enterprises Inc. Budgets are tight, but you need to move top line sales—fast! What is a quick and easy way to expand your customer base? Partnering with noncompeting retailers to help your broaden exposure is a simple, yet terrific local store marketing idea. By crafting a…
Creating A Branding Game Plan
By John Matthews, founder and president of Gray Cat Enterprises Inc. What is your branding game plan? Not the branding media schedule—that is just part of it—but rather, your overarching strategic decision-making game plan on all of your branding initiatives? Most advertising managers have a page or two media plan that an agency has produced…
Sunshine Gasoline Gets Media Solutions from Gilbarco Veeder-Root
Applause TV canvasses Sunshine Stores in the Miami market. Miami-based Sunshine Gasoline Distributors Inc. has chosen Gilbarco Veeder-Root’s Applause TV with Outcast as its digital forecourt media solution for most of its 300 plus company-owned and dealer sites. The rollout will include new dispensers and retrofits for existing dispensers. “We have proudly been purchasing Gilbarco…
Website Helps Customers Find Best Beer Prices
At SaveOnBrew.com, customers enter their zip codes to find low prices and sales on beer in their area. The Beer Institute reports that the most popular places to buy beer outside bars, restaurants and stadiums include: convenience stores (32%), liquor / beer stores (20%) and supermarkets (8%). SaveOnBrew.com, a search engine made for beer products,…
Creating An Advertising Plan
By John Matthews, president of Gray Cat Enterprises. As you have probably gathered from reading my other articles, I am a firm believer in planning for success. Whether it is operational excellence, de-branding a store or outlining your procedures and policies, prudent planning creates stronger execution and efficiency. While planning may come second nature to…
Hispanics, Singles, Matures and Millennials Reshape Retail Market
International Dairy-Deli-Bakery Association report shows demographics are changing, impacting the way retailers market. A new cultural mix is shaping the retail food market, according to the “What’s In Store 2012” report from the International Dairy-Deli-Bakery Association (IDDBA). The burgeoning U.S. Hispanic population, in addition to single-person households, are steadfast forces in the grocery aisle. Active…
Newcastle Brown Ale Launches New Advertising Campaign
Campaign Aims to be 100% honest, stay true to brand’s heritage. Newcastle Brown Ale today announced a new, national advertising campaign titled “No Bollocks.” The campaign marks the first time Newcastle has invested in national TV ads, created by the brand’s new agency of record, Droga5. Shot on location in Newcastle, England, the ads examine…
House Committees Tackle Highway Reauthorization Bill
PMAA and coalition members were successful in including a wetlines study, following concerns with DOT’s proposed wetlines rule. Today, Feb. 2, the House Transportation and Infrastructure Committee is holding a markup on its recently released highway reauthorization bill known as the “American Energy & Infrastructure Jobs Act” (H.R. 7). The five-year $260 billion surface transportation…