Valerologo

Valero Grows In Southeast

The Pantry Inc. converting 168 stores. Valero’s 2012 advertising theme is “Keeping America Moving,” and thanks to a new branding agreement with The Pantry Inc., based in Cary, N.C., Valero will be keeping more and more Americans moving throughout the Southeast.  Under the new agreement, 143 properties will convert to a newly created Valero and

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RAI Improves Its Strategies Online

Reynolds American Inc. aims to achieve market leadership through its new, online transformation strategy. Reynolds American Inc. (RAI) announced that its www.reynoldsamerican.com Website has added a new “Transforming Tobacco” section to inform visitors about the company’s strategic framework. “We find ourselves at RAI helping to resolve controversial issues on tobacco and advancing commercial objectives at

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Local Store Marketing: Retail-To-Retail Bouncebacks

By John Matthews, founder and president of Gray Cat Enterprises Inc. Budgets are tight, but you need to move top line sales—fast! What is a quick and easy way to expand your customer base? Partnering with noncompeting retailers to help your broaden exposure is a simple, yet terrific local store marketing idea. By crafting a

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Creating A Branding Game Plan

By John Matthews, founder and president of Gray Cat Enterprises Inc. What is your branding game plan? Not the branding media schedule—that is just part of it—but rather, your overarching strategic decision-making game plan on all of your branding initiatives? Most advertising managers have a page or two media plan that an agency has produced

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Sunshine Gasoline Gets Media Solutions from Gilbarco Veeder-Root

Applause TV canvasses Sunshine Stores in the Miami market. Miami-based Sunshine Gasoline Distributors Inc. has chosen Gilbarco Veeder-Root’s Applause TV with Outcast as its digital forecourt media solution for most of its 300 plus company-owned and dealer sites. The rollout will include new dispensers and retrofits for existing dispensers. “We have proudly been purchasing Gilbarco

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Website Helps Customers Find Best Beer Prices

At SaveOnBrew.com, customers enter their zip codes to find low prices and sales on beer in their area. The Beer Institute reports that the most popular places to buy beer outside bars, restaurants and stadiums include: convenience stores (32%), liquor / beer stores (20%) and supermarkets (8%). SaveOnBrew.com, a search engine made for beer products,

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Creating An Advertising Plan

By John Matthews, president of Gray Cat Enterprises. As you have probably gathered from reading my other articles, I am a firm believer in planning for success. Whether it is operational excellence, de-branding a store or outlining your procedures and policies, prudent planning creates stronger execution and efficiency. While planning may come second nature to

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Hispanics, Singles, Matures and Millennials Reshape Retail Market

International Dairy-Deli-Bakery Association report shows demographics are changing, impacting the way retailers market. A new cultural mix is shaping the retail food market, according to the “What’s In Store 2012” report from the International Dairy-Deli-Bakery Association (IDDBA). The burgeoning U.S. Hispanic population, in addition to single-person households, are steadfast forces in the grocery aisle. Active

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Newcastle Brown Ale Launches New Advertising Campaign

Campaign Aims to be 100% honest, stay true to brand’s heritage. Newcastle Brown Ale today announced a new, national advertising campaign titled “No Bollocks.” The campaign marks the first time Newcastle has invested in national TV ads, created by the brand’s new agency of record, Droga5. Shot on location in Newcastle, England, the ads examine

PMAA

House Committees Tackle Highway Reauthorization Bill

PMAA and coalition members were successful in including a wetlines study, following concerns with DOT’s proposed wetlines rule. Today, Feb. 2, the House Transportation and Infrastructure Committee is holding a markup on its recently released highway reauthorization bill known as the “American Energy & Infrastructure Jobs Act” (H.R. 7). The five-year $260 billion surface transportation

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Cardlytics Releases 2011 Transaction-Driven Marketing Results

Through the Cardlytics platform, retailers nationwide are able to present consumers with relevant messages and offers based on consumers’ actual buying behavior.  Cardlytics, a pioneer of Transaction-Driven Marketing, released aggregated advertiser performance results at the NRF Big Show.  The 2011 results spanned across multiple retail categories. The results demonstrate Cardlytics’ ability to drive large increases

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Is Groupon Right for Your Business?

A growing debate continues as to whether Groupon, and other daily deal sites like Living Socialare good for businesses or are they a quick-fix marketing solution in a sluggish economy yielding short-lived, expensive, false hope. While the jury is still out, there is no debating that the daily deal phenomenon continues to grow in popularity.

Couche-Tard’s Digital Signage Network Adds Bluetooth Connectivity

In 2011, some 1,400 Mac’s/Couche-Tard convenience stores in Canada are set to be connected by a digital signage network that includes bluetooth enabled technology, operated under a new partnership between Toronto-based iSIGN Media Solutions and Pinpoint Media Group, Mediacaster Magazine reported. Using iSIGN’s patent pending interactive advertising solution is expected to expand the advertising content

Chevron Launches We Agree Campaign

Chevron Corp. has launched a new global advertising campaign titled “We Agree,” but a hoax group is attempting to ruin the company’s thunder. The campaign by Chevron highlights the common ground Chevron shares with people around the world on key energy issues.  It also describes the actions the company takes in producing energy responsibly and

Convenience TV To Roll Out At 75 More Stores

Convenience TV Inc. has signed an Memorandum of Understanding with Black Hat Distributing Co. LLC to have them sign 75 additional locations in Greater Los Angeles. If successful, adding these additional 75 installations will bring the total number of locations to 103 in the Los Angeles area. “We have projected that 100 or more locations

BP’s ampm Debuts New Proprietary Brand

BP’s ampm convenience store brand has long used the tagline “Too Much Good Stuff” in its advertising. Now ampm is driving the point home with the debut of its new in-store brand, Good Stuff by ampm. Two new competitively priced products, bottled water and candy, were the first items to sport the Good Stuff by

Tailgating Treats

This fall—from Sept. 1 through Oct. 31—an exciting Milwaukee’s Best promotion is giving one lucky guy the chance to win “the mother of all tailgating trucks.” Exciting POS materials feature tailgate truck visuals and messaging on how beer drinkers can enter for the chance to win the tailgate truck. Men love great beer and tailgating

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Preparing for the Fountain Wars

McDonald’s is preparing an aggressive summer promotion targeting core c-store customers. Another month, another challenge for convenience store operators. Where is the legendary Charles Atlas when the big bad bully tries to kick sand in our collective faces? As I’m sure you’ve heard by now this summer’s bully is, once again, McDonald’s. The hamburger chain

White Castle To Be Featured Sunday On “Undercover Boss”

White Castle is participating in the upcoming episode of the CBS show Undercover Boss.  Dave Rife, White Castle family member and owner is scheduled to appear this Sunday, Feb. 28 at 9:00 pm EST. The one-hour program is devoted to White Castle with Dave visiting restaurants, a bakery and a White Castle Distributing plant where

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