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Retail Study Finds Store Brands Thrive In U.S. Market

Store-brands still prove to be highly popular with U.S. consumers when compared with brand-name products. A study released by Accenture finds that two-thirds of U.S. shoppers surveyed admitted that their grocery carts were half full of store-brand products. Some admitted to Accenture that they even increased their purchase of store-brand products in recent years as

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Study Shows Website Visits Drive Brand Purchases

CPG brand Website visitors spend 37% more on the brand and 53% more on product category in retail stores. A study from Accenture, comScore Inc. and dunnhumbyUSA, aimed at helping consumer packaged goods (CPG) marketers better understand the link between consumers’ usage of brand Websites and their in-store brand buying behavior, found that visitors to

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