PepsiCo’s Frito-Lay business unit is focusing its snack expertise and passion for innovation to break new ground in the nut aisle with TrueNorth, a contemporary line of 100% natural, great-tasting nut snacks that have 5 grams of protein in every 1-ounce serving. By elevating the "simple nut" into three unique nut snacks—nut clusters, nut crisps and nut crunches—each TrueNorth variety offers consumers a different snacking experience fit for a wide range of occasions. TrueNorth nut snacks began rolling out in the first quarter of 2008 in three different snacking varieties for $3.29 per bag, and will be available nationwide by the second quarter of 2008. Bags vary in size and price depending on the product.
