Retailers looking to capitalize on swimsuit season through sales of diet products have a new stock option: a comprehensive energy shot with appeal to dieters, fitness enthusiasts and energy drink consumers alike. TRIM-U, a new innovation that bridges the gap between diet aids and energy supplements in one complete product, is one of the newest offerings of Indianapolis-based DMD Pharmaceuticals. Enhanced with fat-burning and appetite-suppressing Hoodia, a plant native to South Africa, this liquid formula is optimized for the quick energy delivery critical to dieters and fitness enthusiasts. Geared toward men and women age 18-to-44, the grape-flavored, 2-ounce liquid shot is sugar-free and is bolstered by pharmaceutical-grade caffeine, taurine, green tea and garcinia cambogia, all of which promote a higher metabolism and weight loss. Point-of-sale merchandising, such as aisle-toppers, high-resolution product signage and a wide variety of proven countertop dispensers are available to help retailers grow sales.
