Vienna Beef, maker of premium beef frankfurters is entering the rapidly expanding natural products marketplace with the introduction of an all natural frank. ViennaBeef AllNaturalFranksare the fi rst for 115 year-old Vienna Beef and allows the company to enter the highly competitive all natural foods category, which is expected to grow 63% to more than $46 billion by 2010 according to grocery industry experts. Vienna Beef’s AllNaturalFrankswillbeavailabletofoodserviceoperators nationally beginning in June. The All Natural Frank, made from premium, vegetarian-fed cattle, is naturally cured and formulated. No artifi cial colors or ingredients are added and the product uses beef that is hormone and antibiotic free.

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