Consumers have made Budweiser Select one of the most successful new product launches in Anheuser-Busch history. Aluminum bottles are making a big impact on your customers as they reach for the sophisticated package they feel makes their beer taste colder and stay colder longer. CAPITALIZE ON THE SUCCESS- stock up on Budweiser Select in the new aluminum bottle. For more information contact your Anheuser-Busch sales representative or visit us at
www.BeerProfitGuide.com.

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Don't miss out on the C-Store Foodservice Show's menu of education and networking opportunities, which includes these "specials":

Why 5th graders make the best taste testers-and other great insights from one of America's best test kitchens
Many retailers sample new products in the office as their first line of testing. But in this fascinating session you'll learn why fifth-graders make the best taste-testers-and more importantly, what implications that has for convenience store new product development efforts. Dr. Peter Bordi is Director of the Center for Food Innovation at Penn State University, which has worked with leading industry retailers sucha s Sheetz and ExxonMobil on a wide variety of foodservice projects. Dr. Bordi will offer keen insights into the science of taste, and how your customers' age, sex and other demographic information affects their perception of the products you offer in your stores.

What Starbucks learned about TOP BOX customers can grow your business
What's a "Top Box" customer? It's a customer that's far more profitable than "Next Box" customers. It's a customer that visits more often, spends more on each trip, and keeps coming back, and coming back, and coming back. Jim Boyer, co-founder of Mindshare Technologies, will share with you what led Starbucks to this discovery, and why it is important to your foodservice business. He will also show you a great way to measure the TOP BOX score in each of your stores, and how to improve those scores to drive more TOP BOX customers in your door.

The Recipe Is Not The Meal
Employee quality is the single most important ingredient in foodservice success, and the biggest ongoing challenge foodservice managers face is identifying, hiring and retaining the best and most suitable people to prepare and serve their customers' food. Mel Kleiman of Humetrics says that the next time you find yourself tempted to give your old hiring recipe one more chance to produce the perfect customer service soufflé, stop! Remember that the recipe is not the meal, and that excellence demands excellent execution.

• For lasting success, start thinking differently about how you hire.
• The latest hiring research shows that hiring success depends on implementing new ideas and practical solutions

PLUS:
* Innovations in Speed Cooking: Faster, Better, Longer
* Healthy Foods, Healthy Eating: Fantasy vs. Reality
* Red Hot Eats Jeopardy: Answers to your burning foodservice questions
* See our Cast Iron Chefs square off in (c-store) kitchen stadium!
* Meet leading foodservice suppliers (including lots of new ones!)

Suppliers, call 215-638-6268 for last-minute exhibit opportunities

New Products is a paid advertising section