Wholesale Change
Retailer-distributor relationships have evolved to meet today's customers' needs, but there is still work that needs to be done on the DSD side, marketers said.
With all of the competition convenience store retailers are facing these days, they can take some comfort that they are not going at it alone. Wholesalers and suppliers have a vested interest in their success. Quite simply, when retailers succeed, the folks that produce and supply their products also succeed.
Upcoming Webcasts
Building and Integrating a Loyalty Program
Savvy retailers have adopted loyalty programs as a method of getting more sales out of their customers. But simply issuing a card, offering some incentive and sitting back to wait for the sales to ring up is not going to deliver good results. You need to design your program with defined success in mind.
For starters, it is important to note that customers respond to loyalty programs. In a recent study, Jupiter Research claims that 75% of consumers are card-carrying members of one program or another. The key to success is not in simply "having" a program, but structuring that program to collect usable data. Success is in the execution of slicing the data collected, and using it to build repeat sales. It's not the data itself, but the trends and actionable insight that will spell success.
Other important issues include educating and influencing customers to the benefits of becoming a member and how to promote your program.
As part of its online Roundtable Series, Convenience Store Decisions will examine these issues and explore what leading markets are doing to increase their loyalty yields and grow their base of loyalty customers. The Webcast will also look at the different types of loyalty marketing programs and the rewards and incentives chains are offering customers for the repeat business.
If you have a loyalty program or are even considering implementing one at the store level, this is one event you cannot afford to miss.
The event takes place on Wednesday, February 28th at 2:00 p.m.ET, and registration is FREE!
Click here to register now.
Industry News
Chain enters pretrial diversion agreement after committing cigarette fraud, will pay $2.5 million restitution to R.J. Reynolds.
State Attorney General claims company is neglecting laws on underground storage tanks.
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