Convenience Store Shoppers Want ... Convenience
Nearly half of convenience customers polled listed cold drinks, friendly employees and snacks as their top destinations. But many said they are making sacrifices to pay higher gas prices.
A comprehensive new study by Meyers Research Center (MRC) finds that convenience store shoppers are seeking cold beverages, friendly employees and know what they want before they get through the door. The findings are part of Meyers' Convenience Store Close-Up Wave Six, which takes a look at behavior, attitudes and decision-making patterns of c-store shoppers in the U.S. The study also disclosed that nearly half of all consumers surveyed said they are making sacrifices to pay higher gas prices at the pump.
Editor-in-Chief
Convenience Store Decisions
Upcoming Webcasts
Building and Integrating a Loyalty Program
Savvy retailers have adopted loyalty programs as a method of getting more sales out of their customers. But simply issuing a card, offering some incentive and sitting back to wait for the sales to ring up is not going to deliver good results. You need to design your program with defined success in mind.
For starters, it is important to note that customers respond to loyalty programs. In a recent study, Jupiter Research claims that 75% of consumers are card-carrying members of one program or another. The key to success is not in simply "having" a program, but structuring that program to collect usable data. Success is in the execution of slicing the data collected, and using it to build repeat sales. It's not the data itself, but the trends and actionable insight that will spell success.
Other important issues include educating and influencing customers to the benefits of becoming a member and how to promote your program.
As part of its online Roundtable Series, Convenience Store Decisions will examine these issues and explore what leading markets are doing to increase their loyalty yields and grow their base of loyalty customers. The Webcast will also look at the different types of loyalty marketing programs and the rewards and incentives chains are offering customers for the repeat business.
If you have a loyalty program or are even considering implementing one at the store level, this is one event you cannot afford to miss.
The event takes place on Wednesday, February 28th at 2:00 p.m.ET, and registration is FREE!
Click here to register now.
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