BAKE'N JOY FOODS

Bake'n Joy Foods is expanding its line of PanFree FreshBakes with new Predeposited Cupcake Batters in yellow and chocolate 3-oz. cupcakes. The batters are deposited into decorative paper liners, so no muffin pans are needed; the paper pans are placed in plastic trays, 9 per layer, for easy handling and packed 36 to a case for convenient storage. They go from the freezer to the oven in minutes leaving time for decorating. The specially formulated batters bake up to moist cupcakes with a tight grain and smooth surface for easy decorating.

BIC CORP.

BIC is introducing the BIC ReAction Retractable Ball Pen, featuring D-Flexion Technology for a smooth writing experience. The pen features a 1.0 mm point, a chrome nose cone and a full-length grip for comfortable writing. The D-Flexion Technology acts as a shock absorber to help control motion and flow. The product will begin shipping in January 2007 with a suggested retail price for a three-pack in blue, blue and red ink set at approximately $4.60.

HOT STUFF FOODS

Hot Stuff Foods unveils a new format, name, look and incentive for its SmashHits Deli program. Formerly known as Smash Hit Subs, the new SmashHits Deli has an expanded menu including sub sandwiches, wraps, soups, salads, fresh baked cookies and Italian ciabatta bread sandwiches and the new Phat Burrito. A removal of franchise fees for new franchise partners will accompany the new format, as well as no royalty charge.

PRILABS

PriLabs introduces two new energy drinks, Encore and Re5, onto the ever-growing market. For the young generation where music is the lifeline to everyday life, Encore is a refreshing multidimensional brand with an audio/visual identity based on music. The brand connects music and rhythm to an energy drink and its effects on the consumer, and should be treated as the must-have drink of the mp3 generation. For hardworking and hard playing Americans, Re5 is the no-nonsense energy drink that gives the boost needed to refuel their system. For those loyal sports fans and everyday men and women, Re5 will revive their senses and refresh their energy.

SHURE MANUFACTURING CORP.

Shure Manufacturing Corp. introduces the Shuresafe Model #670150 Transaction Drawers to the market. The drawers are stainless steel security drawers used for transferring items to and from the operator without opening doors. Use these dual-action pass-thru drawers for small transactions. A center divider maintains attendant security, controls environmental hazards and minimizes noise in the open position. The product features full-length, low profile deal tray specifically designed for secure document, money and credit card transactions. Removing the deal tray exposes a full-length 4" high transfer area for passing convenience items, larger products and paperwork. Push-to-operate handle incorporates a self-contained locking mechanism for user safety.