CHRISTMAS TREE SKIRT SUPPORT

One of the new unique products perfect for holiday season is the Christmas Tree Skirt Support, invented and patented Will Steinmetz. The skirt is placed around the tree stand and serves as the perfect way to lift a tree skirt off the floor while protecting it from water, sap and any damage caused by snagging on the stand's hardware. The product is easily assembled around a Christmas tree that is already positioned in a tree stand-no tools are required. A detailed instruction manual with illustrated examples is included with each product. The Christmas Tree Skirt Support retails for $29.95, and the item can be purchased from WholesaleCentral.com or ordered directly from Christmas Products International.

FEDERAL INDUSTRIES

Federal Industries, a world leader in specialty display cases, today announced the release of its new "Grab-and-Go" display case: the Refrigerated, Self-Serve, Low-Profile, Specialty Merchandiser. The case, with two tiers of metal shelves and a stainless steel display deck, incorporates an automatic defrost and condensate evaporator for a totally self-contained system. The merchandiser, with a horizontal top light and high-density foam insulation, is available in four lengths - three feet, four feet, five feet, and six feet. Typically, clients stock their refrigerated "Grab-and-Go" display cases with bottled drinks (soda, water, milk), cold deli products (fresh salads, sandwiches), and dessert items. Because the units are self-serve, clients are able to achieve the ideal business formula of increased sales with reduced labor costs.

MILLER BREWING CO.

Miller introduces a new promotion for Foster's drinkers, "Bring It 2007." The promotion, for off-premise accounts, will run from January 1 through February 28. Customers who purchase any Foster's 12-pack during that time will receive a collapsible cardboard beer cooler box. Eye-catching POS and side stack shelf displays showcase the beer and beer cooler box; secondary displays are also available to display near the register. The POS displays include the beer cooler box, posters, oil can and bottle static stickers and horizontal suction cup racks. See local distributors for details and to request merchandising materials.

P-NUTTLES

Adams & Brooks, Inc. introduces its new P-Nuttles Butter Toffee Peanuts in a two-piece plastic jar with three new SKUs-the 16-oz. Butter Toffee Peanuts, the 16-oz. Butter Toffee Sunflower Kernels and the 15-oz. Cajun Mix. The clear plastic containers have colorful labels that show off the product inside for easy selection. P-Nuttles Butter Toffee Peanuts are the nutty, crunchy snack with a sweet, fresh taste. Butter Toffee Sunflower Kernels offer a taste of sunshine. And the Cajun Mix is a sweet and spicy flavor with an extra kick. These colorful, shapely items come in 12/lidded tray packs, pallet packs and full pallet packs, and carry an SRP of $2.99.

SHOCK COFFEE

With the release of a new product from Shock Coffee, everyone can find a way to stock up on extra caffeine. Shock-A-Cino will be added to the popular coffee line, providing a new way for time-crunched coffee-aholics to get a boost. The new ready-made drink mix is dispensed from cappuccino machines with the push of a button. The quick-stop beverage packs up to 50% more caffeine than other gourmet cappuccinos. Every cappuccino machine has a slow turner, and Shock-A-Cino is positioned to replace that head with more volume.