BETA LIGHTING

Beta Lighting has expanded its Constellation series to include the first directional LED canopy fixture designed for the petroleum market. The LED Directional model features high output white LEDs installed behind a flat lens. The panel of LEDs can be tilted up to 30 degrees in any direction and rotated 360 degrees to aim at fuel dispensers, kiosk faces or other ground-mounted objects. The LEDs offer the benefit of dramatically lower power consumption, excellent lumen maintenance and long life (50,000 hours). The fixture is designed to be maintenance free for the life of the fixture. The new fixture meets IES Full Cutoff Classification. It includes a rugged, die-cast aluminum ballast housing is suitable for single skin canopy applications. A high-temperature gasket on the lens frame door ensures a weather- and insect-tight seal. It also matches the Constellation canopy fixture family appearance for a consistent under canopy look. The Constellation's exclusive Colorfast DeltaGuard paint finish in white is covered by a 7-year warranty.

GENERAC

The flagship of Generac's new air-cooled lineup is the industry exclusive 16 kW model with the company's innovative, patent pending Quiet-Test feature. This breakthrough advance operates the genset at a slower speed during its weekly self-test, making it as quiet as a car at idle. The 16 kW unit is ideally suited for starting a five-ton air conditioner, with power to spare. Just as impressive are the new 10 and 13 kW models, which also boast powerful motor starting capabilities. Operating three-, four- and five-ton air conditioning systems-and additional circuits-is easier than ever with Generac standby power. The new PowerMaster load control system prioritizes a home's major electrical loads and prevents overloading of the generator. All of the 2007 automatic standby products feature Rhino-Coat, Generac's new textured paint finish that is durable, long-lasting protection provides consistent coverage and better bonding to seams and edges to resist corrosion. The new model lineup includes liquid-cooled offerings with outputs ranging from 20 to 150 kW, all with sound attenuated enclosures and the Quiet-Test feature. QT gensets are natural gas or LP vapor fueled, so there are none of the fuel spillage, spoilage or odor concerns that are common with diesel models. In addition to being environmentally friendly, QT products are very affordable, making them attractive to a variety of businesses. When compared to the cost of an extended blackout, QT gensets can pay for themselves during the first outage yet provide decades of standby power protection.

IMPACT CONFECTIONS

Impact Confections Inc. introduces Warheads Super Sour Spray with Lollipop. The top-selling Warheads Super Sour Spray now comes with a sweet lollipop. Spray the lollipop for a sweet and sour sensation, or enjoy them separately. Compact and convenient design will appeal to kids of all ages. Warheads Super Sour Spray with Lollipop comes in four flavors and is available in 20-ct. laydown displays, 72-ct. powerwings and 72-ct. shippers, and carry a 99¢ SRP.

KELLOGG CO.

Kellogg Co. is extending its popular Special K product line into the diet and nutrition aisles with the launch of three protein-fortified products designed to meet consumers' evolving shape management needs. Special K20 Protein Waters, Special K Protein Snack Bars and Special K Protein Meal Bars. Special K Protein Waters deliver five grams of protein per 16-oz. bottle with 50 calories. It's available in three flavors - Strawberry Kiwi, Lemon Twist and Tropical Blend - and carries a $5.99 SRP for a 16-oz. bottle. Special K Protein Meal Bars come in Chocolate Peanut Butter, Double Chocolate and Strawberry. Each bar has 10 grams of protein, 190 calories and is a source of 13 vitamins and minerals and an excellent source of calcium. Suggested retail price for a box of six bars is $3.99, or 89¢ for an individual bar. And Special K Protein Snack Bars contain delicious chocolate with 110 calories per bar, four grams of protein and are a good source of nine vitamins and minerals. They are available in Chocolate Peanut and Chocolate Delight, and carry a $3.99 SRP for a box or six bars or 89¢ for an individual bar.

QWIKSTOCK.COM

Just in time for the upcoming winter and holidays, QwikStock.com introduces "Enchanted Snowman" a whimsical line of foam and clear plastic cups, and paper coffee insulating sleeves. These limited edition items will be only be available as long as supplies last. Perfect for c-store holiday promotions, this design also works throughout the winter months. The Enchanted Snowman design is offered on Foam cups in 8-, 12-, 16- & 20-oz. sizes, while the clear plastic cups can be purchased in 12-, 16- & 20-oz. sizes. Matching lids in various styles are available for both. Enchanted Snowman is also available in a paper insulating sleeve, which when matched with a plain white paper hot cup and black dome lid (also available from QwikStock.com) makes a terrific looking, cost effective, holiday coffee "to go" package. QwikStock.com offers these and many other products with small minimums (as low as 1 case) and fast, free delivery.