Boyds_rebrand13-1

Brand Redesign

Boyd Coffee Co. has launched its comprehensive strategic rebrand featuring new brand identity, retail coffee packaging and foodservice merchandising for convenience stores. The grocery and foodservice launch is just the first development in a company-wide rebranding campaign undertaken by the 113-year old coffee company.  The brand imagery connects Boyd’s rich history of innovation and passion

Lipton-for-C-Stores

Sell More Tea

Fresh brewed iced tea is one of the most profitable beverage options that convenience stores can offer, and iced tea is the fastest growing item in c-stores, according to The NPD Group/CREST. Lipton, the No.1 brand of iced tea, according to Nielsen data for the 52 weeks ended Jan. 19, 2013, is offering a free

DietzandWatson

All-Natural Chicken Sausages

Premium Meats & Cheeses brand Dietz & Watson has introduced a new line of seven All Natural Chicken Sausage varieties.  Made from fresh, never frozen chicken and using old-world family recipes prepared in small batches, these fully-cooked sausages contain no fillers, extenders or MSG and are certified Gluten Free by the Celiac Sprue Association. They

V-Jet-Photo

Beverage Carbonation Solution

Xylem Inc., a provider of global water technology, has launched the Flojet brand V-Jet series rotary vane pump heads for beverage carbonation. The V-Jet series low flow, high pressure positive displacement rotary vane pump heads were developed for applications including beverage carbonation, water dispensing, water boosting, espresso or coffee machine operations and coolant recirculation systems.

brakebush

Boneless Wings

Brakebush Brothers Chik’N Gone Wild Wings and Boneless Wings feature Bluegrass Bourbon Sauce. Created with real Kentucky bourbon and a proprietary blend of spices, the wings and boneless wings are sweet, yet smoky with just a hint of brown sugar and molasses. The Bluegrass Bourbon Sauce comes in a separate squeeze bottle, so preparation is

hershey

Candy Cane Bars

Hershey’s is introducing Candy Cane Bars, which will be available this holiday season. Hershey’s Candy Cane Bars combine mint candy with red candy bits to deliver the classic taste of a candy cane—perfect for stockings.  Hershey’s Candy Cane Bars are available in 1.55-ounce bars (suggested retail price $1), as well as 3.5-ounce bars (suggested retail

Rykonew

Factory Improvements Meet Customer Demand

Ryko Solutions Inc., North America’s largest manufacturer of car wash equipment, has made more than $3 million in factory improvements to their parts fabrication department to meet unprecedented growth.  After enjoying 22% revenue growth in 2012, Ryko has continued the upswing with first quarter sales up 17% and car wash machine orders up 21% year-to-date

swedish

Cigarillos Trial Offer

Swedish Match has announced that Game is launching of a new trial offer of two for 99-cent cigarillos. This limited time offer will give consumers the opportunity to purchase two Game natural leaf cigarillos packaged in the resealable FoilFresh pouch.  This launch will also include the debut of Game Red Cigarillos. Game Red has a

Applechips

Healthy Delicious Snacking

Introducing BareSnacks: 100% baked, never fried; and with the addition of the new product line BareFruit Apple Chips, eating fruit just got easier. BareFruit Apple Chips are a delicious snack customers can take anywhere.  Harvesting exclusively USA apples, BareSnacks is committed to keeping it simple, truthful and Bare.  Available in five delicious flavors: Fuji, Granny

John-NYC-238x300

HELP! I Have To Deliver A Presentation!

By John Matthews, founder and president of Gray Cat Enterprises Inc. “The human brain starts working the moment you are born and never stops until you stand up to speak in public.” — George Jessel What is it about public speaking that drives people nuts? Many studies have shown that given the choice of what registers

John-NYC-238x300

Brand Positioning – The Semantic Differential

By John Matthews, founder and president of Gray Cat Enterprises Inc. One of the most interesting activities that I have been involved with regarding branding is called a Semantic Differential exercise. As discussed in an earlier blog called “Brand Positioning – A Focus On Clarity“, it is essential to provide clarity for the brand. What that

John-NYC-238x300

Strategic Market Analysis

By John Matthews, founder and president of Gray Cat Enterprises Inc. Last week, I sat through a meeting with one of my clients where we discussed the infamous question of  ”who are we?” that faces every retailer. As retailers grow – both in store count and in product diversity – the ongoing challenge is to keep

Lou Maiellano

E-Cigarettes and the Future

As the FDA pokes around electronic tobacco devices, experts predict the products will evolve considerably in the coming years. By Lou Maiellano. While in Las Vegas last month, attending the National Association of Tobacco Outlets (NATO) conference, I attended a number of informative presentations. One of these presentations was on the “Current State of the

Tapaz2

Mediterranean Snacks

New tapaz2go are comprised of a single serve pouch of protein-rich Mediterranean Snacks Lentil Crackers Sea Salt, along with a container of wholesome hummus in Classic, Roasted Garlic or Red Pepper varieties, in one convenient, portable package.  With seven grams of protein and 250 calories or less, tapaz2go ideal choice for consumers looking for nutritious,

jacksmarket

Jack’s Market Joins KickBack Rewards Coalition in Colorado

Chain’s primary coalition partner will be Pester Marketing, which operates 51 Alta Convenience Stores, many of which are partnered with Conoco and Phillips 66 fuel brands. As retailers look to drive traffic to the convenience store, an effective rewards program can help tilt the playing field in their favor. Loyalty programs are increasingly influencing where

Tedeschi-Food-Shops-85-Quincy-Ave

Tedeschi Completes Four Store Remodels

Convenience stores in Wareham, Revere, Lynn and Brighton, Mass. get facelifts. With new ceramic tile floors, modern lighting, fresh cases and more, four more Tedeschi Food Shops stores have been recently renovated in Wareham, Revere, Lynn and Brighton, Mass. The newly upgraded stores now feature an extensive selection of fresh salads, unique sandwiches, hearty subs,

vps

VPS Acquires 17 BreadBox Stores

“We are excited to expand our presence into middle Tennessee,” says VPS Chairman and CEO. VPS Convenience Store Group, an affiliate of Sun Capital Partners Inc., has acquired the 17 store BreadBox group located in the greater Knoxville, Tenn. area.  With this acquisition, VPS now operates 435 stores in eight states, including 34 locations in

7-ELEVEN, INC. TRY IT ON FOR SIZE

7-Eleven Debuts Soda Shaq

Named for Shaquille O’Neal, the new cream soda line is set to be a big hit with customers. One of pro-basketball’s biggest stars (literally and otherwise) Shaquille O’Neal is getting his own soda namesake: Soda Shaq. 7-Eleven Inc. has announced the national rollout of AriZona Beverages’ new, all-natural line of cream sodas, now chilling at

John-NYC-238x300

Brand Positioning – A Focus On Clarity

By John Matthews, founder and president of Gray Cat Enterprises Inc. Who are we? That is a question I hear all the time from companies that are trying to better communicate to their customers. All too often, companies have grown in spite of the fact of not really knowing whom they are or what they

killerbuzz3

New Flavors

Killer Buzz has a brand new look and new flavors. The potent and distinct design separates KLR BZ from the rest of the herd. Dragon Spit, Livid and Hybrid flavors join Proto and Zilch to complete the KLR BZ line-up.  All flavors of KLR BZ contain the functionality of the original, named Proto, including Giant

phillips66

Phillips 66 Partners With Convenience Store Alliance

“With our CSA relationship, we look forward to offering independent convenience store operators across the nation access to reduced costs on products and services, says Phillips 66 spokesperson. Phillips 66, which owns leading gas station brands Phillips 66, 76 and Conoco, announced the company’s new business relationship with Convenience Store Alliance (CSA), introducing a new

Riiser

RIISER Energy of Wisconsin Adds SmartLink

“Heartland’s SmartLink program makes PCI much more manageable,” says director of information technology for RIISER. RIISER Energy has added SmartLink by Heartland Payment Systems.  A Wausau, Wis.-based convenience store and gasoline retailer, RIISER is implementing Heartland’s state-of-the-art managed network technology solution in its 28 convenience stores in Wisconsin. Heartland’s SmartLink solution is a cloud-based, secure

cherry_pom_tea

Rutter’s Dairy Introduces New Low-Calorie Tea

Just in time to round out National Iced Tea month, Rutter’s Dairy introduces its latest iced tea flavor: Cherry Pomegranate. Rutter’s cherry pomegranate iced tea is not only the perfect summer thirst-quencher, but also a figure-friendly choice, having just 40 calories per serving. The new flavor comes in the half gallon size and is now

marschocolate_logo1

Mars Named Best Private Company

Mars recognized by Ethical Corporation 2013 Responsible Business Awards. Mars Inc. has been named Best Private Company by Ethical Corporation Responsible Business Awards 2013. Ethical Corp. is a global business publication focused on global ethical business and exploring how large companies are responding to the sustainable business agenda. Ethical Corporation Responsible Business Awards pay tribute

Maxwell-KRAFT

Refresh Your Coffee Menu

As iced coffee has experienced double-digit growth in recent years and continues to rise, operators have the chance to increase profit while meeting consumer demand with convenient, easy-to-brew iced coffee options from Gevalia and Maxwell House.  No longer just a warm-weather beverage, more and more consumers are drinking iced coffee year round. Kraft Foodservice is

css.php