whats selling a view from the customers part ii

CSD conducts exit polls and consumer surveys at the point of sale to find out what customers want when it comes to bottled water. Retailers concerned about slow sales growth or stagnant fuel margins can expect a boost from bottled water as analysts and consumers alike expect water sales to continue flowing for at least

underserved markets present growth opportunities

Convenience store operators urged to use alternative data sources to get a better estimate of true market demand. by John Weiser, Contributing Editor Underserved markets— neighborhoods with high concentrations of ethnic minorities and immigrants—are fast growing and overlooked by major retailers. There are significant profit opportunities in these neighborhoods for savvy convenience store operators. But

grabandgo dollars

From small operators with space and labor limitations to larger chains with food at the forefront, the grab-and-go segment has these retailers turning tasty profits. Food has always been a cornerstone of the overall offering at Casey’s General Stores. The made-fromscratch pizza program has become the calling card across its 1,423 stores, which has evolved

csds still selling

NON-CARBS GAINING GROUND Although a major shift is clearly underway in packaged beverage sales, Mark Twain’s famous quote, “Reports of my death have been greatly exaggerated” could easily describe the current carbonated soft drink (CSD) market. “The highest volume we sell is still CSDs, and Coke and Pepsi are still at the top of the

chevron gets fresh

New imaging program transforms the forecourt with a colorful array of bright lights and warm, friendly graphics. Amateurs work until they get it right. Professionals work until they can’t get it wrong. It’s this philosophy that is driving Chevron to display its professional prowess as it prepares for the nationwide rollout of its Image Refresh

prepaids push profits

Card Revenues Soar Looking for a way to drive fuel sales and up your overall profits? Recent research reveals that making transactions more convenient by offering and accepting a variety of prepaid cards is the way to go. Prepaid cards, also known as stored-value cards, clearly increase business, especially if the cards are reloadable. A

understanding the petroleum market

Opportunities exist to capture fuel acquisition cost-savings, but do you know what they are? By Brian L. Milne, Contributing Editor Downstream fuel buyers face unprecedentedchallenges in high levels of priceand supply volatility with their fuel buying Opportunities to capture acquisition cost-savings and maximize profit can be lost seconds in up-and-down markets. More than ever, the

publix sabor instores uncover broad audience

Competitive Watch: Publix Super Markets’ new store format is targeted to Hispanics, but its bakeries’ top quality products and extensive selection bring fans from beyond their niche. By narrowing its focus, Publix Super Markets (Lakeland, Fla.) found its demandactually grew. Its new Hispanic format, Publix Sabor, demonstrates that consumerpreference for fresh, quality foods, particularly in

image is everything

There are few things I enjoy more than hitting the road to watch retailers in action. That's why I was particularly pleased by Chevron's invitation to spend a few days at company headquarters in lovely San Ramon, Calif., to learn all about its 2006 Image Refresh program. The operations team, Shariq Yosufzai, president of Chevron

playmaker

Mark Redding may have had to say goodbye to his dreams of becoming a professional baseball player, but he's been a playmaker in the convenience channel for years now. He got his first taste of the industry when he accepted a position as a route merchandiser for McLane Grocery Distributors in 1983. From there, Redding

wawa focused on the future

Known for its fresh food and friendly service, the Pennsylvania chain is fast becoming a top fuel marketer in the mid-Atlantic. Though a regional operator with 556 sites in five mid-Atlantic states, Wawa’s reputation as a top operator spreads from coast to coast. The stores are noted for their freshly prepared hoagies, coffee, competitively priced

minimizing workplace injuries

Working with insurance companies, many convenience store chains are reducing accidents and other losses, while reaping savings on insurance costs. On days when rain or snow is forecast for the Texas panhandle region, the managers of all 66 Toot ‘n Totum convenience stores receive early-morning e-mails reminding them to put out “wet floor” signs, mop

turning around turnover

Hiring the right employees from the get-go. By David Hyatt, Contributing Editor When turnover is reduced and retention is the norm, retail businesses thrive.If an operator can find a sure-fire way to identify job applicants who are ableto do the job and actually be happy on the job, many later attempts at increasingstaff retention will

retailers embrace floridas generator law

Hurricane havoc forces mandate for backup power at gas stations, and other states may adopt similar legislation. By Joe Bahnatka, Contributing Editor After a hurricane sweeps across Florida, the state wants to keep gas pumps as busy as a department store on Black Friday. Keeping nozzles in gas tanks, however, requires electricity, which often times

electricity name your price

Between lighting, refrigeration and heating and air conditioning, retailersuse an average of 62 billion kilowatt hours of electricity per year, accordingto the U.S. Energy Information Administration. Coupled with the skyrocketingprice of natural gas and historically high summer demands, electric costs takean even larger bite of c-store owners’ operational costs. Most chains have already implemented the

fuel discounts simply irresistible

Loyalty programs are cultivating a new breed of price-conscious consumers. As long as gasoline prices remain high, consumers will be attracted to fuel discounts. That’s the common sense that led retailers to create customer loyalty programs in which fuel discounts are the prize, instead of the more customary prizes like airline travel or cash back.

grassroots marketing for convenience retailers

Local marketing programs can boost store traffic without adding any operational costs. One of the most overlooked promotional opportunities for convenience retailersis a well-planned grassroots marketing program. It’s easy to get excited abouta new trade area in the early stages of your grand opening, but it’s anotherthing to instill this excitement some two years later.

pick a card any card

Jupiter Research claims that 75% of consumers are card-carrying members of one loyalty program or another. It seems like you can’t buy anything now without bumping into anoffer to join some type of consumer loyalty club. Retailers havelong adopted loyalty programs as a method of getting more salesout of their customers. Whether they “live” offline

beers back

Study signals strong 2007 Super Bowl sales. The primacy of beer—temporarily lost when Gallup’s2005 poll of alcohol sales and drinking habits showedwine sales ahead of beer for the first time—has beenrestored. The 2006 Gallup poll, released in late July, showedthat brew is back as the top alcoholic beverage in both volume and dollar sales. Forty-one

unlimited potential

By Kate Quackenbush, Managing Editor While everyone talks a big game about livingand eating healthier, Don Hamberger knowsthat consumers still love to treat themselves.Candy represents the fourth most profitablecategory at La Platta, Md.-based Dash In Food Stores, behindcigarettes, foodservice and coffee. Confections are up 3.5%from last year, on top of 6% the year before, and

valero named convenience store decisions chain of the year

San Antonio-based marketer to be honored at an awards reception Oct. 9 in Las Vegas. Continuing a tradition it began in1990, Convenience Store Decisionsis proud to announce Valero EnergyCorp., as its 2006 Convenience StoreChain of Year. Valero, which will be honored at aawards reception Oct. 9 in Las Vegas during the National Association ofConvenience Stores

one family many owners

Experts are warning that fuel prices are likely toremain high until January 2007 as demand for petroleum products soars due to market shortages causedby the damaged pipelines out of BP

smoke signals

Besieged by taxes and a decline in gross profit margins, there are signs that import and specialty brands could be the key to tobacco profitability. Though there have been calls by industry expertsfor convenience store companies to reduce their dependencyon cigarettes, the industry overall is becoming more reliant ontobacco sales. The National Association of Convenience

target customer with knowledge of trends

Understanding health and wellness developments can increase sales. The health and wellness landscape has been undergoing some major changes over the past several years, spurred by various factors, including scientific discoveries, nutrient breakthroughs, changing lifestyles and demographics, rising obesity, desire for wellness personalization and demand for corporate social responsibility. All of these transformations can make

focus on food safety

Just two years after the devastating tomato outbreak at Sheetz, other retailers have benefited from the hard lesson. Any convenience retailer heavily invested in foodservice has to admit their heart dropped when wordspread about the tomato epidemic at Altoona, Pa.-based Sheetz Inc. A salmonella-tainted shipment of tomatoesled to 400 people getting sick in July 2004,

css.php