This baking season, when consumers pick up a bag of Hershey's Semi-Sweet Baking Chips they will see a "Help Us Honor Heroes" burst with a QR code that takes consumers to the Wounded Warrior Project Eebsite where they can make a donation to support U.S. veterans.

Hershey Makes $100,000 Donation to Wounded Warrior Project

Participates in ‘Believe in Heroes’ Campaign. The Hershey Co. has announced a $100,000 donation to Wounded Warrior Project and its participation in the Believe in Heroes campaign. The donation will help support Wounded Warrior Project’s numerous programs, which are addressing the urgent needs of this generation’s injured service members. To promote the Believe in Heroes

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New Chocolate Caramel Creams

Goetze’s Candy Co. Inc. has introduced a new flavor to its Caramel Creams branded bag line: Chocolate. The new chocolate Caramel Creams offer consumers a double burst of chocolate with a chewy chocolate caramel wrapped around a decadent chocolate cream center. Made with real bittersweet chocolate and cocoa, they are an ideal accompaniment to the

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Best New Product Award

WARHEADS Candy, the fastest growing sour brand in the U.S., announced that it has won the prestigious Best New Product Award in the seasonal category from the National Confectionery Sales Association (NCSA) for its WARHEADS Super Sour Candy Canes. The award was presented to Impact Confections, parent company of the WARHEADS brand, at a ceremony

Hershey Converts Two More Plants to Zero-Waste-to-Landfill Status

Continues to make substantial progress on environmental sustainability. The Hershey Co. announced two more of its plants have achieved Zero-Waste-to-Landfill (ZWL) status. The company now has six U.S. plants that no longer dispose routine waste into landfills. With the addition of the Y&S Plant in Lancaster, Pa., and the Robinson Plant in Robinson, Ill., The

Hershey’s Debuts First New Brand In 30 Years

Lancaster Soft Crèmes bring U.S. caramel lovers a sweet new experience.   Today, The Hershey Co. announced it is launching a new confectionery brand in the U.S. called Lancaster. The new brand will feature a line of caramel soft crèmes that will roll out nationwide in January 2014. The introduction of the Lancaster brand marks

More Customers Choosing Dark Chocolate For Dessert

“More consumers are experimenting with dark chocolate, particularly as dessert at home,” says director of Kisses and Hershey’s Bliss brands, The Hershey Co. A recent study by The Hartman Group on U.S. eating habits reveals that the percentage of Americans savoring dessert after dinner has increased 5% since 2009, and 78% of treats enjoyed after

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Halloween Treats

Mars Chocolate North America makes Halloween easy with an assortment of new sweet treats.   “We’re taking the celebration and excitement of Halloween to an even higher level this year,” said Roy Benin, chief consumer officer, Mars Chocolate North America. “From decorating, snacking and baking to parties and trick-or-treating, Mars offers a range of innovative

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Quinn Returns As 2014 Sweets & Snacks Expo Chairman

2014 marks Quinn’s third year as chair of the Expo. Mars Chocolate North America announced that Tim Quinn, vice president of trade development, has agreed to chair the National Confectioners Association’s (NCA) 2014 Sweets & Snacks Expo for the third year in a row. The Expo is the largest venue representing all major U.S. distribution

Hershey and Barry Callebaut Build Primary School In Cote d’Ivoire

Cocoa-growing region gains rural school that will provide educational facilities and nutrition and health support for more than 150 children. Addressing a critical community need in the western cocoa-growing region of Côte d’Ivoire, The Hershey Co. and Barry Callebaut announced the completion of a primary school, community and farmer training center. Located in the Abokro,

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Starburst Minis

In Summer 2013, Wrigley introduced Starburst Minis, original Starburst chews now smaller and unwrapped for a perfect sweet treat. Starburst Minis now allow consumers to enjoy and share the popular fruit chews in an even more fun and convenient way. New Starburst Minis are offered in Starburst Original flavors and are available at retailers nationwide

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Spreadable Chocolate

The newest addition to Hershey’s best-in-class chocolate portfolio—Hershey’s Spreads. The spreadable chocolate comes in three delicious varieties: chocolate, chocolate with almond and chocolate with hazelnut. Available starting December 2013, these chocolate spreads transform everyday snacks into delicious treats with the smooth and creamy Hershey taste. Hershey’s Spreads can be enjoyed with a variety of foods

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Drive Seasonal Sales

Mars Chocolate North America is already talking with retail buyers about Easter options. TWIX Brand Egg Singles (also available in six-packs) building on the popularity of seasonal singles. This egg-shaped treat is a crunchy cookie with creamy caramel coated in TWIX Brand milk chocolate. TWIX Brand Centerpiece Egg is a five-ounce “egg” that can act

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SNICKERS Partners With NASCAR Nationwide Series

Inks deal with Earnhardt Ganassi Racing for Kyle Larson to Pilot a SNICKERS Bites Car in two races. Mars Chocolate North America’s SNICKERS Brand has inked a new partnership with Earnhardt Ganassi Racing with Felix Sabates (EGR) that will feature development driver Kyle Larson taking the wheel of a SNICKERS Bites car during upcoming NASCAR

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The Hershey Co. Shares Growth Strategies

During a media day with trade press editors on Sept. 4, executives from The Hershey Co. revealed its plans and strategies for “disciplined, sustainable growth” over the next 20 years. The Hershey Co. aims to maintain the No. 1 market share in North America, and to be among the top three in emerging markets, such

Lucero, award-winning singer and actress, and Bert Alfonso, President International, The Hershey Company at the 26th Hispanic Heritage Awards on Sept. 5, 2013 at the John F. Kennedy Center for the Performing Arts in Washington D.C. At this year’s annual ceremony, The Hershey Company presented the prestigious Vision Award to Lucero for her dedication to children in need.

The Hershey Co. Presents Vision Award

International Singer and Actress, Lucero, receives the Vision Award at the 26th Annual Hispanic Heritage Awards. The Hershey Co. presented the Vision Award to international singer and actress, Lucero, at the 26th Annual Hispanic Heritage Awards (HHAs) on Sept. 5, 2013 at The John F. Kennedy Center in Washington, D.C. Having sold more than 27

M&M’S Invites NASCAR Fans to the Track

M&M’S offers rare opportunity for fans to drive Atlanta Motor Speedway. As the “Official Chocolate of NASCAR” and sponsor of the popular No. 18 M&M’S Toyota, M&M’S Brand in September is giving NASCAR fans the ultimate driving experience—and chance to race the same track as the pros—at the famous Atlanta Motor Speedway (AMS) during an

Hershey Selects Global Media Planning and Buying Agency

Selection follows review process started earlier this year. The Hershey Co. has selected Universal McCann to handle its global media planning and buying activities. The decision concludes an eight-month account review process that began at the beginning of the year and included all incumbent agencies. Hershey’s global media assignment includes all paid media, including TV,

Hershey Helps Remote Peruvian Village Rebuild

Hershey funds cocoa infrastructure for indigenous community. In 2008, The Hershey Co. was introduced to a village of indigenous people tucked deep in the mountains of the Junín region of Peru. This village was using cocoa farming to rebuild its community following years of devastation by guerilla warfare. Hershey decided to support the community—San Juan

The Hershey Co. Names Mary Kay Haben To Board of Directors

The Hershey Co. has appointed Mary Kay Haben to its Board of Directors, effective Aug. 9, 2013. “Mary Kay is a seasoned leader who brings a great wealth of relevant food and confectionery experience to her role as a member of the Hershey board,” said James Nevels, chairman of the Board of Directors. “She is

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Bite-sized Candies

Jolly Rancher and Twizzlers candies are now available in bite-sized, unwrapped, soft versions for convenient, mess-free snacking-on-the-go. The candies come in three varieties: Jolly Rancher Soft Chewy Bites, Jolly Rancher Sours Chewy Bites and Twizzlers Filled Fruity Bites.  All varieties are available in 10-ounce re-sealable pouches (SRP $2.99 – $3.29) at mass, grocery, and drug

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Mars Appoints New Vice President of Sales

Rick LaBerge brings strong CPG experience to confectionery leader. Mars Chocolate North America has announced that Rick LaBerge has joined the company as vice president of sales.  In his new role leading the Mars Chocolate Sales organization, LaBerge oversees the strategy and execution of its retail management, customer account teams, field sales and customer development.

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Strong Market for Candy and Confections

The numbers for gum might be somewhat glum but, overall, the more than $1.8 billion non-chocolate confections category is growing. By Marilyn Odesser-Torpey, Associate Editor. Danna Huskey, category manager for Texarkana, Texas-based E-Z Mart Stores uses words and phrases, such as “rocking,” “shockingly great” and even “holy cow!” to describe recent sales of non-chocolate confections.

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Mars Publishes Principles In Action Summary

Encompassing themes of its supply chain, operations, brands, health and nutrition and working at Mars, the Principles in Action Summary focuses on progress Mars has made against its ambitious targets set in 2011. Mars Inc. has published its third annual Principles in Action Summary on Mars.com, which details the company’s approach to business—its progress and

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Hershey Announces Second Quarter Results

Updates outlook for 2013. The Hershey Co. has announced sales and earnings for the second quarter ended June 30, 2013. Consolidated net sales were $1,508,514,000 compared with $1,414,444,000 for the second quarter of 2012. Reported net income for the second quarter of 2013 was $159,504,000 or $0.70 per share-diluted, compared with $135,685,000 or $0.59 per

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Mars Earns 2013 Food Technology Industrial Achievement Award

Institute of Food Technologists Recognizes Mars’ leadership in nutrition and food science for cocoa flavanol research. Mars Inc. recently received the 2013 Food Technology Industrial Achievement Award from the Institute of Food Technologists (IFT), recognizing Mars’ leadership and commitment to research on cocoa flavanols, a plant nutrient shown to have a range of proven benefits

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