Hershey Connecting U.S., Rural Ghanaian School Children

Hershey Connecting U.S., Rural Ghanaian School Children

Social studies class at Milton Hershey School in Pennsylvania shares cultural experiences with students in Assin Fosu, Ghana. The Hershey Co. plans to continue through the end of the 2013 school year its successful Hershey Learn to Grow Ghana Distance Learning Program, a unique distance learning program launched last fall. The program links school children [...]

Record Global Participation Expected At Sweets & Snacks Expo

Record Global Participation Expected At Sweets & Snacks Expo

More than 22 countries will exhibit at the confectionery and snack industry’s premier event. The 2013 Sweets & Snacks Expo continues to expand its status as a global resource for products, innovations and insights. Companies from 23 countries have secured booths or pavilions on the show’s floor. The Expo, to be held May 21-23 at [...]

Hershey’s Reaffirms Financial Goals

Hershey’s Reaffirms Financial Goals

Provides update on progress against growth initiatives. In a presentation today at the 2013 Consumer Analyst Group of New York (CAGNY) conference, John Bilbrey, president and CEO of The Hershey Co.; Humberto Alfonso, executive vice president, chief financial officer and chief administrative officer; and Michele Buck, senior vice president and chief growth officer; reviewed the [...]

NCA Welcomes Sugar Reform Act

NCA Welcomes Sugar Reform Act

Outdated sugar policy places a burden not only on the confectionery industry, but also on consumers, says NCA. Today the National Confectioners Association (NCA) welcomed the introduction of the Sugar Reform Act, bipartisan legislation that would bring modest reforms to the Depression-era U.S. sugar program. The bill, introduced in the House by Reps. Joe Pitts [...]

Barry Callebaut Presents Top Chocolate Trends

Barry Callebaut Presents Top Chocolate Trends

Cocoa producer offers insight into the future at the International Sweets and Biscuits Fair. While consumers always expect a personal experience, they are also interested in convenience and authenticity, at least according to Barry Callebat’s predictions for the chocolate market of 2014. The sector is constantly changing, and with it, so is consumer demand. In [...]

Mars Launches Better With M Campaign

Mars Launches Better With M Campaign

“The ‘Better With M’ story is delivered through our colorful spokescandies, whose irresistible chocolate always makes moments even better,” says M&M’S spokesperson. Mars Chocolate North America has introduced M&M’S Brand’s new integrated marketing campaign called ‘Better With M,’ which includes a new, 30-second television commercial that will air during the first quarter of Super Bowl [...]

C-stores Join Mobile Futures Network

C-stores Join Mobile Futures Network

Nine start-ups to launch new mobile pilots in just 90 days. After receiving hundreds of applications, Mondelez International announced the nine start-ups selected to participate in the company’s first of its kind Mobile Futures program aimed at shaping the future of mobile marketing. The final start-up companies will have the opportunity to partner with company’s [...]

Sweets & Snacks Expo Registration Opens

Sweets & Snacks Expo Registration Opens

New large-scale exhibitors and well-known speakers highlight the opening of registration for the confectionery and snack industry’s premier event. Registration has opened for the 2013 Sweets & Snacks Expo, to be held May 21-23, 2013, at Chicago’s McCormick Place. Sponsored by the National Confectioners Association, the 2013 Expo is poised to be the most successful [...]