BlackCrown

The ‘King of Beers’ To Unveil Budweiser Black Crown

First TV spot to be featured during Super Bowl XLVII. It started with a bold experiment. A year ago, Budweiser asked its 12 brewmasters to envision their own unique version of one of the world’s most iconic beers. After 12 recipes, six beers brewed for national sampling, and 25,000 opinions, the experiment has resulted in

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Dos Equis Introduces Game Changer Program

Takes sports viewing to a more interesting level. Dos Equis, one of the fastest growing upscale import brands in the U.S., is taking the sports-viewing experience to a more interesting level at retail and on-premise with the debut of the Dos Equis Game Changer activation. Running January through March, Game Changer inspires adults to take

Starbucks Reusable Cups

Starbucks Introduces Reusable Cup

The coffee giant aims to sell 5% of all beverages in reusable cups by 2015. Starbucks Corp. is encouraging customers to be more environmentally-friendly with the rollout of its $1 reusable plastic cup, which is available at cafes this week.   The Seattle-based coffee chain has long rewarded customers with a 10-cent discount when they

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Cumberland Farms Fundraiser Aids Granby Public Library

A portion of Chill Zone beverage sales are set to support the new library building fund. Cumberland Farms announced that the Granby Public Library will be the beneficiary of a month-long fundraiser to support the construction of the new library and its programs for all populations of Granby, from preschoolers through seniors. For four weeks

STARBUCKS

Starbucks Speaks Out On Fiscal Cliff

Come Together campaign targets Washington lawmakers. Starbucks launched a political campaign this week aiming to attract the attention of Washington policymakers who have been unable to reach a deal to avoid the fiscal cliff, CNN Money reported. Starbucks Chief Executive Howard Schultz sent a letter to employees at its approximately 120 D.C.-area stores to write

Coffee, Cumberland

Cumberland Farms Gives Away More Than One Million Free Cups of Coffee

Annual “Free Coffee Fridays” campaign drives new fans of its Farmhouse Blend. Cumberland Farms has given away more than one million cups of free coffee— 1,099,913 cups to be exact—to customers across 11 states as part of its Free Coffee Fridays promotion. Launched several years ago to kick-off the hot beverage season, the campaign began

Five-Hour

Bursting With Energy

Our nation is in the midst of an energy crisis. And it has nothing to do with the price of oil. Sleep-deprived and overworked, Americans crave anything with the word “energy” on the label. By Howard Riell, Associate Editor. Energy drinks are of course wildly popular, but energy shots—those two-ounce packages loaded with concentrated doses

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Wawa Introduces Single-Serve Coffee

“At Wawa, coffee is more than a hot beverage,” says Wawa CEO. “It’s a way of life.” Wawa Inc. has launched Wawa Original Blend and 100% Colombian in a single-serve container compatible with the popular Keurig brewing system. These coffee products are now available in all of Wawa’s 604 stores in Pennsylvania, New Jersey, Delaware,

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Dunkin' Donuts To Open In 12 New Airport Locations

Dunkin’ Donuts’ Trip Planner allows holiday travelers to map all of the Dunkin’ Donuts restaurants along their road trip. With the number of airline tickets sold for Christmas and New Year’s already up more than 50% from last year, Dunkin’ Donuts is prepared for the rush of travelers stopping by to fuel up at its

Vendgogh

Jones & Frank Markets Vendgogh’s Gas Island Vending

Strategic partnership helps bring cold drinks to gas-only customers.   Vendgogh, the provider of Gas Island Vending Solutions has entered into a strategic partnership with Jones & Frank (J&F). J&F is a solution integrator to convenience stores in 16 states along the entire Eastern seaboard, and a Gilbarco distributor, which plans to market, install and

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7-Eleven Offers New Red Bull Flavors

Cranberry, lime and blueberry flavors debuting on 7-Eleven shelves now are scheduled to launch nationally in March 2013. Until the end of the year, 7-Eleven Inc. will be the only retailer to offer its customers the three new Red Bull Editions flavors at its participating stores. In red, silver and blue cans, the Red Bull

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Black Friday + Red Bull = Free 7-Eleven Coffee

7-Eleven helps holiday shoppers stock up on energy for their Black Friday shopping sprees. For shoppers who plan to hit the stores early on Black Friday and shop ‘til they drop, 7-Eleven Inc. is offering a one-two energy punch. 7-Eleven customers, who purchase any size Red Bull Energy Drink, including the three new Editions flavors,

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BAWLS Guarana Reports Steady Growth

Company welcomes Jon Gunnerson as CEO and managing partner. BAWLS Guarana has reported steady growth and strong results at the close of its second full fiscal year in operation. This can be attributed to the BAWLS distribution network being strengthened through the addition of 13 new DSD partners. The mission of BAWLS is to manufacture

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Counterfeit 5-hour Energy Operation Shut Down

Retailers and distributors that might have counterfeit products can check lot numbers to identify counterfeit products. Living Essentials LLC, distributor of 5-hour Energy, recently discovered counterfeit 5-hour Energy products circulating in the marketplace. Living Essentials LLC, acted swiftly to identify and halt the counterfeiting operation and filed suits in U.S. Federal District courts in both

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Home Beverage Carbonation System

Campbell Soup Co. and SodaStream International Ltd. announced an agreement to license Campbell’s V8 Splash and V8 V-Fusion brands for the SodaStream home beverage carbonation system. SodaStream is a manufacturer and distributer of home beverage carbonation systems, which transform tap water into sparkling water and soda. The system includes a soda maker, a CO2 carbonator,

pouches

Proving Profitable with Adult Beverages

Squeezable pouches, which have been the preferred packaging on children’s products for many years, are emerging as a big hit for alcohol marketers. By Howard Riell, Associate Editor. Retail dollar sales of alcoholic beverages in pouches were only $12 million for the 12-month period ending August 2010, according to Nielsen. For the same period ending

COFFEE

How to Win the Battle of the Brews

Suddenly everybody’s a coffee expert, even the neighborhood pharmacy. So what are c-stores doing to maintain customer loyalty as the competition over brewed beverages heats up? By Marilyn Odesser-Torpey, Associate Editor. Et tu, Walgreens? With the opening earlier this year of a new Upmarket Café in Walgreens’ new Chicago flagship store, shoppers can have a

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Coca-Cola Introduces Shopper Experience Innovation Center

High-tech facility features realistic scale, customizable retail and foodservice facilities to incubate and test solutions. The brightest new star in the world of shopper marketing is not a renowned expert or an insightful study. It’s The Coca-Cola Co.’s recently launched Shopper Experience Innovation Center (SEIC) which contains two retail environments that can morph like a

Coffee, Cumberland

Cumberland Farms’ Free Coffee Fridays Returns

Cumberland Farms is so certain customers will love its coffee it’s giving it away for free on Fridays in November to entice customers to return for more.   Cumberland Farms’ Free Coffee Fridays are back, beginning Friday, Nov. 9. Cumberland Farms says its Farmhouse Blend coffee is “so surprisingly delicious” it dares customers to give

A-Bwater

Anheuser-Busch Aids Areas Affected by Hurricane Sandy

Brewer’s foundation announces $100,000 donation to American Red Cross for relief efforts. Anheuser-Busch is packaging 44,000 cases of emergency drinking water—or 1,056,000 cans—this week for residents impacted by Hurricane Sandy and other natural disasters.  More than 4,000 cases of canned water are already en route to Anheuser-Busch distributors Harrison Beverage in Pleasantville, N.J., and Ritchie

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Xenergy Named Best Energy Drink Finalist at InterBev Awards 2012

In the brand’s 2012 research survey of energy drink consumers, taste checked in as the leading motivator for purchasing Xenergy among the brand’s consumers. XYIENCE Xenergy was honored at a special gala dinner celebrating the finalists and winners of the InterBev Awards 2012 on Wednesday, Oct. 17, 2012 at the Encore at Wynn in Las

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Touchscreen Coffee Brewers

Developing revolutionary coffee equipment solutions for 25 years, FETCO has  introduced the EXTRACTOR Airpot Touchscreen Series Coffee Brewing System. The perfect hot beverage solution for high-volume self-service environments, such as convenience stores, cafeterias, specialty coffee shops or office coffee service, FETCO’s new Airpot Touchscreen Coffee Brewing System takes the simplicity of coffee brewing to a

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The Growing Popularity of Growler Beer

Craft on draft is showing up in more and more convenience stores as consumers drive the demand for this niche brew program. Pat Pape, Contributing Editor. Despite restrictions on where and how it can be sold, growler beer is a rapidly growing segment of the beer category, and convenience store operators are getting in on

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Businesses Celebrate National Coffee Day

Freebies and deals abound. National Coffee Day is this Saturday, Sept. 29, and many businesses are kicking off the celebration early to maximize a chance to sample their brew to customers. While not all coffee chains have climbed on the National Coffee Day bandwagon—Starbucks, for example, has yet to announce its participation this year—many c-stores,

coffeeLARGE

Study Shows Hispanics Drink More Coffee

The Hispanic demographic outpaces other coffee consumers by 12%. In original research published on Sept. 20, 2012, the National Coffee Association (NCA) finds that Hispanic-Americans drink significantly more coffee than their non-Hispanic neighbors. The report, Ethnicity and Coffee, reveals that 74% of Hispanic-Americans drink coffee daily, 12% more than other Americans. The Hispanic-American coffee edge

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