7elevenstore

Black Friday + Red Bull = Free 7-Eleven Coffee

7-Eleven helps holiday shoppers stock up on energy for their Black Friday shopping sprees. For shoppers who plan to hit the stores early on Black Friday and shop ‘til they drop, 7-Eleven Inc. is offering a one-two energy punch. 7-Eleven customers, who purchase any size Red Bull Energy Drink, including the three new Editions flavors,

blue-bottle-and-can

BAWLS Guarana Reports Steady Growth

Company welcomes Jon Gunnerson as CEO and managing partner. BAWLS Guarana has reported steady growth and strong results at the close of its second full fiscal year in operation. This can be attributed to the BAWLS distribution network being strengthened through the addition of 13 new DSD partners. The mission of BAWLS is to manufacture

5-hour-energy-berry

Counterfeit 5-hour Energy Operation Shut Down

Retailers and distributors that might have counterfeit products can check lot numbers to identify counterfeit products. Living Essentials LLC, distributor of 5-hour Energy, recently discovered counterfeit 5-hour Energy products circulating in the marketplace. Living Essentials LLC, acted swiftly to identify and halt the counterfeiting operation and filed suits in U.S. Federal District courts in both

campbells2

Home Beverage Carbonation System

Campbell Soup Co. and SodaStream International Ltd. announced an agreement to license Campbell’s V8 Splash and V8 V-Fusion brands for the SodaStream home beverage carbonation system. SodaStream is a manufacturer and distributer of home beverage carbonation systems, which transform tap water into sparkling water and soda. The system includes a soda maker, a CO2 carbonator,

pouches

Proving Profitable with Adult Beverages

Squeezable pouches, which have been the preferred packaging on children’s products for many years, are emerging as a big hit for alcohol marketers. By Howard Riell, Associate Editor. Retail dollar sales of alcoholic beverages in pouches were only $12 million for the 12-month period ending August 2010, according to Nielsen. For the same period ending

COFFEE

How to Win the Battle of the Brews

Suddenly everybody’s a coffee expert, even the neighborhood pharmacy. So what are c-stores doing to maintain customer loyalty as the competition over brewed beverages heats up? By Marilyn Odesser-Torpey, Associate Editor. Et tu, Walgreens? With the opening earlier this year of a new Upmarket Café in Walgreens’ new Chicago flagship store, shoppers can have a

beverage

Coca-Cola Introduces Shopper Experience Innovation Center

High-tech facility features realistic scale, customizable retail and foodservice facilities to incubate and test solutions. The brightest new star in the world of shopper marketing is not a renowned expert or an insightful study. It’s The Coca-Cola Co.’s recently launched Shopper Experience Innovation Center (SEIC) which contains two retail environments that can morph like a

Coffee, Cumberland

Cumberland Farms’ Free Coffee Fridays Returns

Cumberland Farms is so certain customers will love its coffee it’s giving it away for free on Fridays in November to entice customers to return for more.   Cumberland Farms’ Free Coffee Fridays are back, beginning Friday, Nov. 9. Cumberland Farms says its Farmhouse Blend coffee is “so surprisingly delicious” it dares customers to give

A-Bwater

Anheuser-Busch Aids Areas Affected by Hurricane Sandy

Brewer’s foundation announces $100,000 donation to American Red Cross for relief efforts. Anheuser-Busch is packaging 44,000 cases of emergency drinking water—or 1,056,000 cans—this week for residents impacted by Hurricane Sandy and other natural disasters.  More than 4,000 cases of canned water are already en route to Anheuser-Busch distributors Harrison Beverage in Pleasantville, N.J., and Ritchie

Xyience_barcode

Xenergy Named Best Energy Drink Finalist at InterBev Awards 2012

In the brand’s 2012 research survey of energy drink consumers, taste checked in as the leading motivator for purchasing Xenergy among the brand’s consumers. XYIENCE Xenergy was honored at a special gala dinner celebrating the finalists and winners of the InterBev Awards 2012 on Wednesday, Oct. 17, 2012 at the Encore at Wynn in Las

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Touchscreen Coffee Brewers

Developing revolutionary coffee equipment solutions for 25 years, FETCO has  introduced the EXTRACTOR Airpot Touchscreen Series Coffee Brewing System. The perfect hot beverage solution for high-volume self-service environments, such as convenience stores, cafeterias, specialty coffee shops or office coffee service, FETCO’s new Airpot Touchscreen Coffee Brewing System takes the simplicity of coffee brewing to a

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The Growing Popularity of Growler Beer

Craft on draft is showing up in more and more convenience stores as consumers drive the demand for this niche brew program. Pat Pape, Contributing Editor. Despite restrictions on where and how it can be sold, growler beer is a rapidly growing segment of the beer category, and convenience store operators are getting in on

coffee cup

Businesses Celebrate National Coffee Day

Freebies and deals abound. National Coffee Day is this Saturday, Sept. 29, and many businesses are kicking off the celebration early to maximize a chance to sample their brew to customers. While not all coffee chains have climbed on the National Coffee Day bandwagon—Starbucks, for example, has yet to announce its participation this year—many c-stores,

coffeeLARGE

Study Shows Hispanics Drink More Coffee

The Hispanic demographic outpaces other coffee consumers by 12%. In original research published on Sept. 20, 2012, the National Coffee Association (NCA) finds that Hispanic-Americans drink significantly more coffee than their non-Hispanic neighbors. The report, Ethnicity and Coffee, reveals that 74% of Hispanic-Americans drink coffee daily, 12% more than other Americans. The Hispanic-American coffee edge

drink

Freezing Out the Competition

Establishing an effective frozen beverage offering helps drive customers across all demographics. Megan Wilkinson, Assistant Editor. Frozen beverages have been helping convenience store operators create stronger relationships with younger consumers, but there is an opportunity in this category with all age groups. According to Mintel’s 2012 Convenience Store Foodservice report, frozen beverages ranked as the

coffeeLARGE

Beverages Booming

“Innovative operators are creating value by crafting new and unique beverages,” says Technomic spokesperson. Technomic’s Beverage Consumer Trend Report found seven out of 10 consumers (71%) now purchase beverages away from home twice a week or more often, up from 66% in 2010. As the economy stabilizes from the recession, restaurants and retail foodservice locations

coffee-bar

Coffee Driving Bakery Sales

To capture a greater share of the breakfast business, retailers are developing fresh bakery programs extensive enough to make their products destination-worthy in the morning and throughout the day. By Marilyn Odesser-Torpey, Associate Editor. Few, if any, local supermarkets or mom-and-pops in the Iowa, Minnesota or Wisconsin market areas where Kwik Trip has its 358

slurpee

Dispensing Variety and Value

When it comes to dispensed beverages, customers are still looking for new and unique products that provide them with instant gratification. By John Lofstock, Editor. Dispensed cold and frozen beverages are proving to be not just popular year-round products—sales are strong and getting stronger as summer approaches—but excellent tools for driving traffic through promotions and

ExtraMile1-Cooler

Healthy Trends Extending to the Cold Vault

New products and core beverages will always drive cold vault sales. So when is the right time—and how often does that right time come—for category managers to reset them? “We do cold vault resets twice a year, which means we’re making fairly minor adjustments all the time,” said Richard Ginther, category manager for Kum &

beers

Beer Bounces Back

It’s always nice when a general statistical look at an industry can be confirmed locally, and that is the case with convenience store beer sales as 2011 closes. The Beer Institute confirms that the convenience channel is one of the most important for beer. The category accounts for 30% of total U.S. industry volume. A

water

Solid Growth Projections for Bottled Water and Sports Drinks

Water continues to briskly flow into and out of convenience stores. The key for retailers is to cut through the clutter and put together the most profitable set possible. Bottled water volume overall grew a little over 4% in 2011, according to preliminary tracking figures from the Beverage Marking Corp. (BMC). The single-serve retail PET

acquisition

Anheuser-Busch Announces Personnel Moves

Anheuser-Busch has announced personnel changes in its National Retail Sales organization, led by Chris Williams, vice president NRS. Effective April 2, 2012 Manny Zayas will become the vice president and team lead, Walmart, Sam’s Club and Walmart International. Zayas joined the organization last year as vice president of convenience and successfully merged the c-store and

ENERGYSHOT1

Energy Shot Sales Expect to Grow in 2012

Energy shots showed remarkable growth in 2011 and are on the same meteoric rise that energy drinks experienced four years ago, but they appeal to a different demographic. That was the uplifting news in a 2011 report on energy shots from Chicago-based research firm Mintel International. For example, the largest consumer group of 5-hour Energy,

ENERGYDRINKS

Customers Energized About Energy Drinks

The energy drink market has been on an upward growth trajectory since 2010 and with the improvement in the economy is expected to continue on this positive growth path, according to Chicago-based research firm Mintel International. Energy drink sales were up about 16% in 2011 in convenience stores, as well as up about 16% across

Weigel'sTea

Customers Crave Premium and Value-Priced Teas

As customers seek more healthful beverages options, look for robust tea sales in 2012 and beyond. Packaged Facts projected that the retail tea market is set to grow from approximately 6.6% in 2012 to 8.7% in 2014, reaching $8.3 billion in that year. Tea was up 5.1% in 2011, according to Chicago-based research firm Mintel

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