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Red Bull Launches Flavors

The Red Bull Editions, available nationwide, provide the energy and effect of Red Bull with the taste of cranberry, lime and blueberry. In the most anticipated category launch since the modern energy drink was introduced to the U.S. in 1997, Red Bull Energy Drink today is rolling out three new flavors available nationwide.  In new

STAR BEER

Heineken Launches New “Star Bottle” In the U.S.

New bottle, same high quality taste legendary around the world. Heineken has announced the U.S. debut of its premium Star Bottle packaging for Heineken and Heineken Light. The new Star Bottle design, Heineken’s first package change in nearly two decades, represents a more modern take on the brand’s iconic green bottle that will further reinforce

ENERGYDRINKS

Cleveland Weighs Energy Drink Ban For Minors

Energy drinks containing certain levels of caffeine would be banned completely. Citing the “dangerous” health effects energy drinks have on children and young adults, an ordinance proposed by the Cleveland City Council this week aims to ban minors from buying energy drinks within the city, WKYC Online reported. The emergency ordinance would make it illegal

Sharon Porter

Insight Beverages Welcomes New Director of National Sales

Accomplished industry leader, Sharon Porter to direct new business initiatives. Insight Beverages has announced that Sharon Porter will join the company as director, national sales effective Feb. 25, 2013.  Porter is an accomplished executive with exemplary sales, marketing and business development experience.  She has a track record of increasing sales and profitability, with specific expertise

Anchoring the food program at Bolla Market's in New York City is its new coffee initiative, a complete line of organic, Fair Trade brews marketed under the Bolla brand. Harry Singh, company president and CEO, rolled the program out to stores in December.

Brewing an Upscale Coffee Strategy

Consumers are trading up to higher margin, premium coffees and teas. By Marilyn Odesser-Torpey, Associate Editor. While coffee remains the workhorse of the morning daypart, a growing number of consumers are looking for their cups to come with a pedigree. The New York-based National Coffee Association (NCA) reported that almost half (46%) of all cups

xl energy

Energy Boost

XL Energy Drink, the vibrant and tasty, lightly-carbonated drink, hit the U.S. market in New York in 2006. Today, XL is represented in more than 50 countries all over the world, including the U.S., major European countries as well as in Africa and Latina America, selling over 130 million cans per year. In January XL

beerpour

Pennsylvania Governor Fights For Liquor Law Change

Pennsylvania and Utah are the only states that continue to run a monopoly on alcohol sales since Prohibition was repealed in 1933. Lt. Governor Jim Cawley announced last week that the time has come to get government out of the business of selling alcohol and put it in private hands, providing consumers with greater convenience

dosequis

Dos Equis Celebrates Cinco De Mayo

At retail, Dos Equis is providing tools and compelling offers that will keep shoppers coming back for more. This spring, Dos Equis is extending the season of Cinco de Mayo with a five-week program that includes exclusive content and inspiration taken from chapters of the Most Interesting Man in the World’s unpublished memoirs. This collection

bud bottles

Budweiser’s Baby Clydesdale Gets Name

Following 60,000+ suggestions 21-day-old female foal named ‘Hope.’ She’s 21 days old, already weighs 200 pounds and starred in an award-winning Super Bowl XLVII commercial for Budweiser seen by more than 108 million people during the broadcast and millions more online. And now she has a name: “Hope,” a nod to the optimism and happy

Coca-cola

Coca-Cola Big Game Drives Over 11 Million Fan Engagements

The chase may have concluded Sunday night, but “Mirage” characters will live on. While the team from Baltimore took home the championship Sunday night, a cast of Showgirls raced to a victory of their own. They bested their desert rivals, the Cowboys and the Badlanders, in a quest to be first to reach an ice-cold

COORS

Coors Teams With Recyclebank

Two pioneers in recycling unite to reward consumers for their environmental efforts. Coors Brewing Co., inventor of the first 100% recyclable aluminum can, has kicked off its latest sustainability initiative by announcing a partnership with Recyclebank, the company that rewards people for taking every day green actions with discounts and deals. The program, Coors Recycles,

Frozen-Beverage-Dispensers300x300

Frozen Dispensed Beverages Lead Growth

Insight Beverages launches on-trend mix of traditional and unique frozen beverages. Frozen dispensed beverages were a $408 million category in 2011 and have continued to grow faster than Convenience Store Foodservice overall, according to Technomic. Frozen coffee growth is expected to remain in the double digits at 22%. To capitalize on a growing product category,

bud bottles

Budweiser’s First-Ever Tweet

Announces birth of baby clydesdale featured in Super Bowl XLVII commercial. Budweiser has launched its first-ever Twitter account: www.twitter.com/budweiser. The account went live on Jan. 27. The iconic brand marked the occasion with another “first” involving the Budweiser Clydesdales—tweeting the first  photo of a member of the elite ”Budweiser Clydesdales Class of 2013,” a beautiful

Coca-cola

Taylor Swift Partners With Diet Coke

Collaboration gives fans exclusive opportunities and extraordinary access. Thanks to record-breaking album sales, Taylor Swift is often associated with the colors gold and platinum, but now she’s officially adding some silver to her collection. Diet Coke has announced a long-term partnership with the superstar, making her a centerpiece of the brand’s iconic Stay Extraordinary platform,

Newcastle

Newcastle Introduces “No Bollocks” Campaign

“No Bollocks” first quarter retail program offers to drive secondary displays and higher basket rings for retailers. Newcastle Brown Ale, a leading imported ale in the U.S., is kicking the year off in high gear with the next wave of its popular “No Bollocks” campaign. The candid and engaging “No Bollocks” retail program is designed

Beer_at_a_cstore

Building a Winning Beer Business

The near-term future of beer sales in convenience stores involves flavor, value and craft products geared toward specific age groups. By Howard Riell, Associate Editor. The good news about beer for c-stores is that consumers absolutely love it. The bad news is that consumers love lots of different types of beer—and there are more places

redbull1

New Products Fuel Energy Drink Sales

A handful of big brands own the  market, but they’re not resting on their laurels as new players enter the arena with new flavors and formats. By Marilyn Odesser-Torpey, Associate Editor. The company whose name is synonymous with energy drinks worldwide is still showing that it is bullish on the American market. For the first

Coca-cola

Coke Offers Interactive Commercial Campaign

Fans choose who wins the Coke, during Big Game commercial series. During the most hotly contested gridiron game next month, teams on the quest for the ultimate refreshment will be battling online rather than on the field. This year, Coca-Cola is “gamifying” the Big Game. Through an unprecedented second screen experience, fan engagement within digital,

Wolfgang

Flavored Iced Coffee

Wolfgang Puck Iced Coffee offers four fl avors created by Chef Wolfgang Puck and Executive Pastry Chef Sherry Yard at Spago, Beverly Hills: Cafe au Lait, Crème Caramel, Double Mocha and Vanilla. The iced coffee has only 120 calories, is organic and cold brewed, a process which eliminates the bitter taste coffee can have. Statistics

xyience

New Hydration Line

XYIENCE has introduced three innovative non-carbonated beverages that combine energy with other beverage formats: hydration, tea and lemonade. New Xenergy + True Hydration, Xenergy + Tea and Xenergy + Lemonade, which debuted at at the 2012 NACS Show in Las Vegas. The beverages are packaged in Xenergy’s signature 16-ounce silver can that’s been modifi ed

WILBURCURTIS

Freshly-Brewed Coffee

Wilbur Curtis has developed a revolutionary way to keep decanters ready to serve freshly brewed coffee. The FreshTrac digital freshness indicator, available only on Curtis Alpha GT brewers, utilizes a fl ashing, visual indicator that tracks the freshness of coffee right from the point of brewing. It alerts the operator when coffee is no longer

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Stella Artois Unveils New Campaign

Campaign shot by legendary photographer Annie Leibovitz. Stella Artois has announced that photographer Annie Leibovitz has harnessed her legendary creative talents on behalf of the iconic Belgian beer. Leibovitz recently shot a new campaign for Stella Artois that will be formally unveiled at the 2013 Sundance Film Festival. “Annie Leibovitz’s work marries artistic genius with

BlackCrown

Anheuser-Busch Announces Brand Lineup For Super Bowl XLVII Ads

Viewers will see a mix of traditional favorites and the debut of new brands. Anheuser-Busch has announced it will debut four-and-a-half minutes of new ad creative during CBS’s broadcast of Super Bowl XLVII on Sunday, Feb. 3.  Super Bowl icons Bud Light and Budweiser will share the spotlight in this year’s game with Anheuser-Busch’s two

MyTop

Bean Street Coffee Debuts Whipped Topping

Mytop Whip Topping Machine expands coffee customization options. The Pantry Inc.’s Kangaroo Express convenience stores are introducing whipped topping to its Bean Street Coffee customization options, at no costs to its guests. Since Kangaroo Express introduced its new and improved Bean Street Coffee, guests have been invited to build their own brew at the Roo

7-ELEVEN, INC. LOGO

7-Eleven Launches Dollar Coffee Wednesdays

Retailer launches darkest Brazilian roast coffee with mid-week $1 any-size offer. To encourage coffee-lovers to try its latest, darkest roast coffee, 7-Eleven Inc. is holding Dollar Coffee Wednesdays this month, when every size cup of coffee will cost just $1. The new Brazilian Dark Roast is the leading convenience retailer’s richest, most full-bodied coffee to

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