xl energy

Energy Boost

XL Energy Drink, the vibrant and tasty, lightly-carbonated drink, hit the U.S. market in New York in 2006. Today, XL is represented in more than 50 countries all over the world, including the U.S., major European countries as well as in Africa and Latina America, selling over 130 million cans per year. In January XL

beerpour

Pennsylvania Governor Fights For Liquor Law Change

Pennsylvania and Utah are the only states that continue to run a monopoly on alcohol sales since Prohibition was repealed in 1933. Lt. Governor Jim Cawley announced last week that the time has come to get government out of the business of selling alcohol and put it in private hands, providing consumers with greater convenience

dosequis

Dos Equis Celebrates Cinco De Mayo

At retail, Dos Equis is providing tools and compelling offers that will keep shoppers coming back for more. This spring, Dos Equis is extending the season of Cinco de Mayo with a five-week program that includes exclusive content and inspiration taken from chapters of the Most Interesting Man in the World’s unpublished memoirs. This collection

bud bottles

Budweiser’s Baby Clydesdale Gets Name

Following 60,000+ suggestions 21-day-old female foal named ‘Hope.’ She’s 21 days old, already weighs 200 pounds and starred in an award-winning Super Bowl XLVII commercial for Budweiser seen by more than 108 million people during the broadcast and millions more online. And now she has a name: “Hope,” a nod to the optimism and happy

Coca-cola

Coca-Cola Big Game Drives Over 11 Million Fan Engagements

The chase may have concluded Sunday night, but “Mirage” characters will live on. While the team from Baltimore took home the championship Sunday night, a cast of Showgirls raced to a victory of their own. They bested their desert rivals, the Cowboys and the Badlanders, in a quest to be first to reach an ice-cold

COORS

Coors Teams With Recyclebank

Two pioneers in recycling unite to reward consumers for their environmental efforts. Coors Brewing Co., inventor of the first 100% recyclable aluminum can, has kicked off its latest sustainability initiative by announcing a partnership with Recyclebank, the company that rewards people for taking every day green actions with discounts and deals. The program, Coors Recycles,

Frozen-Beverage-Dispensers300x300

Frozen Dispensed Beverages Lead Growth

Insight Beverages launches on-trend mix of traditional and unique frozen beverages. Frozen dispensed beverages were a $408 million category in 2011 and have continued to grow faster than Convenience Store Foodservice overall, according to Technomic. Frozen coffee growth is expected to remain in the double digits at 22%. To capitalize on a growing product category,

bud bottles

Budweiser’s First-Ever Tweet

Announces birth of baby clydesdale featured in Super Bowl XLVII commercial. Budweiser has launched its first-ever Twitter account: www.twitter.com/budweiser. The account went live on Jan. 27. The iconic brand marked the occasion with another “first” involving the Budweiser Clydesdales—tweeting the first  photo of a member of the elite ”Budweiser Clydesdales Class of 2013,” a beautiful

Coca-cola

Taylor Swift Partners With Diet Coke

Collaboration gives fans exclusive opportunities and extraordinary access. Thanks to record-breaking album sales, Taylor Swift is often associated with the colors gold and platinum, but now she’s officially adding some silver to her collection. Diet Coke has announced a long-term partnership with the superstar, making her a centerpiece of the brand’s iconic Stay Extraordinary platform,

Newcastle

Newcastle Introduces “No Bollocks” Campaign

“No Bollocks” first quarter retail program offers to drive secondary displays and higher basket rings for retailers. Newcastle Brown Ale, a leading imported ale in the U.S., is kicking the year off in high gear with the next wave of its popular “No Bollocks” campaign. The candid and engaging “No Bollocks” retail program is designed

Beer_at_a_cstore

Building a Winning Beer Business

The near-term future of beer sales in convenience stores involves flavor, value and craft products geared toward specific age groups. By Howard Riell, Associate Editor. The good news about beer for c-stores is that consumers absolutely love it. The bad news is that consumers love lots of different types of beer—and there are more places

redbull1

New Products Fuel Energy Drink Sales

A handful of big brands own the  market, but they’re not resting on their laurels as new players enter the arena with new flavors and formats. By Marilyn Odesser-Torpey, Associate Editor. The company whose name is synonymous with energy drinks worldwide is still showing that it is bullish on the American market. For the first

Coca-cola

Coke Offers Interactive Commercial Campaign

Fans choose who wins the Coke, during Big Game commercial series. During the most hotly contested gridiron game next month, teams on the quest for the ultimate refreshment will be battling online rather than on the field. This year, Coca-Cola is “gamifying” the Big Game. Through an unprecedented second screen experience, fan engagement within digital,

Wolfgang

Flavored Iced Coffee

Wolfgang Puck Iced Coffee offers four fl avors created by Chef Wolfgang Puck and Executive Pastry Chef Sherry Yard at Spago, Beverly Hills: Cafe au Lait, Crème Caramel, Double Mocha and Vanilla. The iced coffee has only 120 calories, is organic and cold brewed, a process which eliminates the bitter taste coffee can have. Statistics

xyience

New Hydration Line

XYIENCE has introduced three innovative non-carbonated beverages that combine energy with other beverage formats: hydration, tea and lemonade. New Xenergy + True Hydration, Xenergy + Tea and Xenergy + Lemonade, which debuted at at the 2012 NACS Show in Las Vegas. The beverages are packaged in Xenergy’s signature 16-ounce silver can that’s been modifi ed

WILBURCURTIS

Freshly-Brewed Coffee

Wilbur Curtis has developed a revolutionary way to keep decanters ready to serve freshly brewed coffee. The FreshTrac digital freshness indicator, available only on Curtis Alpha GT brewers, utilizes a fl ashing, visual indicator that tracks the freshness of coffee right from the point of brewing. It alerts the operator when coffee is no longer

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Stella Artois Unveils New Campaign

Campaign shot by legendary photographer Annie Leibovitz. Stella Artois has announced that photographer Annie Leibovitz has harnessed her legendary creative talents on behalf of the iconic Belgian beer. Leibovitz recently shot a new campaign for Stella Artois that will be formally unveiled at the 2013 Sundance Film Festival. “Annie Leibovitz’s work marries artistic genius with

BlackCrown

Anheuser-Busch Announces Brand Lineup For Super Bowl XLVII Ads

Viewers will see a mix of traditional favorites and the debut of new brands. Anheuser-Busch has announced it will debut four-and-a-half minutes of new ad creative during CBS’s broadcast of Super Bowl XLVII on Sunday, Feb. 3.  Super Bowl icons Bud Light and Budweiser will share the spotlight in this year’s game with Anheuser-Busch’s two

MyTop

Bean Street Coffee Debuts Whipped Topping

Mytop Whip Topping Machine expands coffee customization options. The Pantry Inc.’s Kangaroo Express convenience stores are introducing whipped topping to its Bean Street Coffee customization options, at no costs to its guests. Since Kangaroo Express introduced its new and improved Bean Street Coffee, guests have been invited to build their own brew at the Roo

7-ELEVEN, INC. LOGO

7-Eleven Launches Dollar Coffee Wednesdays

Retailer launches darkest Brazilian roast coffee with mid-week $1 any-size offer. To encourage coffee-lovers to try its latest, darkest roast coffee, 7-Eleven Inc. is holding Dollar Coffee Wednesdays this month, when every size cup of coffee will cost just $1. The new Brazilian Dark Roast is the leading convenience retailer’s richest, most full-bodied coffee to

Starbucks Reusable Cups

Customers Mixed On Starbucks’ Reusable Cup

Survey shows 57% probably won’t purchase the cup, but seven in 10 think it’s a good idea. More than a quarter of Americans (28%) have already bought or plan on purchasing one of Starbucks’ new $1 reusable coffee tumblers aimed at cutting down on paper cup waste, according to a YouGov Omnibus survey taken Jan.

BlackCrown

The ‘King of Beers’ To Unveil Budweiser Black Crown

First TV spot to be featured during Super Bowl XLVII. It started with a bold experiment. A year ago, Budweiser asked its 12 brewmasters to envision their own unique version of one of the world’s most iconic beers. After 12 recipes, six beers brewed for national sampling, and 25,000 opinions, the experiment has resulted in

FINAL_GameChanger_

Dos Equis Introduces Game Changer Program

Takes sports viewing to a more interesting level. Dos Equis, one of the fastest growing upscale import brands in the U.S., is taking the sports-viewing experience to a more interesting level at retail and on-premise with the debut of the Dos Equis Game Changer activation. Running January through March, Game Changer inspires adults to take

Starbucks Reusable Cups

Starbucks Introduces Reusable Cup

The coffee giant aims to sell 5% of all beverages in reusable cups by 2015. Starbucks Corp. is encouraging customers to be more environmentally-friendly with the rollout of its $1 reusable plastic cup, which is available at cafes this week.   The Seattle-based coffee chain has long rewarded customers with a 10-cent discount when they

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Cumberland Farms Fundraiser Aids Granby Public Library

A portion of Chill Zone beverage sales are set to support the new library building fund. Cumberland Farms announced that the Granby Public Library will be the beneficiary of a month-long fundraiser to support the construction of the new library and its programs for all populations of Granby, from preschoolers through seniors. For four weeks

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