A handful of big brands own the market, but they’re not resting on their laurels as new players enter the arena with new flavors and formats. By Marilyn Odesser-Torpey, Associate Editor. The company whose name is synonymous with energy drinks worldwide is still showing that it is bullish on the American market. For the first [...]
Fans choose who wins the Coke, during Big Game commercial series. During the most hotly contested gridiron game next month, teams on the quest for the ultimate refreshment will be battling online rather than on the field. This year, Coca-Cola is “gamifying” the Big Game. Through an unprecedented second screen experience, fan engagement within digital, [...]
Wolfgang Puck Iced Coffee offers four fl avors created by Chef Wolfgang Puck and Executive Pastry Chef Sherry Yard at Spago, Beverly Hills: Cafe au Lait, Crème Caramel, Double Mocha and Vanilla. The iced coffee has only 120 calories, is organic and cold brewed, a process which eliminates the bitter taste coffee can have. Statistics [...]
XYIENCE has introduced three innovative non-carbonated beverages that combine energy with other beverage formats: hydration, tea and lemonade. New Xenergy + True Hydration, Xenergy + Tea and Xenergy + Lemonade, which debuted at at the 2012 NACS Show in Las Vegas. The beverages are packaged in Xenergy’s signature 16-ounce silver can that’s been modifi ed [...]
Wilbur Curtis has developed a revolutionary way to keep decanters ready to serve freshly brewed coffee. The FreshTrac digital freshness indicator, available only on Curtis Alpha GT brewers, utilizes a fl ashing, visual indicator that tracks the freshness of coffee right from the point of brewing. It alerts the operator when coffee is no longer [...]
Campaign shot by legendary photographer Annie Leibovitz. Stella Artois has announced that photographer Annie Leibovitz has harnessed her legendary creative talents on behalf of the iconic Belgian beer. Leibovitz recently shot a new campaign for Stella Artois that will be formally unveiled at the 2013 Sundance Film Festival. “Annie Leibovitz’s work marries artistic genius with [...]
Viewers will see a mix of traditional favorites and the debut of new brands. Anheuser-Busch has announced it will debut four-and-a-half minutes of new ad creative during CBS’s broadcast of Super Bowl XLVII on Sunday, Feb. 3. Super Bowl icons Bud Light and Budweiser will share the spotlight in this year’s game with Anheuser-Busch’s two [...]
Mytop Whip Topping Machine expands coffee customization options. The Pantry Inc.’s Kangaroo Express convenience stores are introducing whipped topping to its Bean Street Coffee customization options, at no costs to its guests. Since Kangaroo Express introduced its new and improved Bean Street Coffee, guests have been invited to build their own brew at the Roo [...]
Retailer launches darkest Brazilian roast coffee with mid-week $1 any-size offer. To encourage coffee-lovers to try its latest, darkest roast coffee, 7-Eleven Inc. is holding Dollar Coffee Wednesdays this month, when every size cup of coffee will cost just $1. The new Brazilian Dark Roast is the leading convenience retailer’s richest, most full-bodied coffee to [...]
Survey shows 57% probably won’t purchase the cup, but seven in 10 think it’s a good idea. More than a quarter of Americans (28%) have already bought or plan on purchasing one of Starbucks’ new $1 reusable coffee tumblers aimed at cutting down on paper cup waste, according to a YouGov Omnibus survey taken Jan. [...]
First TV spot to be featured during Super Bowl XLVII. It started with a bold experiment. A year ago, Budweiser asked its 12 brewmasters to envision their own unique version of one of the world’s most iconic beers. After 12 recipes, six beers brewed for national sampling, and 25,000 opinions, the experiment has resulted in [...]
Takes sports viewing to a more interesting level. Dos Equis, one of the fastest growing upscale import brands in the U.S., is taking the sports-viewing experience to a more interesting level at retail and on-premise with the debut of the Dos Equis Game Changer activation. Running January through March, Game Changer inspires adults to take [...]
The coffee giant aims to sell 5% of all beverages in reusable cups by 2015. Starbucks Corp. is encouraging customers to be more environmentally-friendly with the rollout of its $1 reusable plastic cup, which is available at cafes this week. The Seattle-based coffee chain has long rewarded customers with a 10-cent discount when they [...]
A portion of Chill Zone beverage sales are set to support the new library building fund. Cumberland Farms announced that the Granby Public Library will be the beneficiary of a month-long fundraiser to support the construction of the new library and its programs for all populations of Granby, from preschoolers through seniors. For four weeks [...]
Come Together campaign targets Washington lawmakers. Starbucks launched a political campaign this week aiming to attract the attention of Washington policymakers who have been unable to reach a deal to avoid the fiscal cliff, CNN Money reported. Starbucks Chief Executive Howard Schultz sent a letter to employees at its approximately 120 D.C.-area stores to write [...]