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Courting Coffee Customers

Updated equipment, a sizeable counter area and multiple brew flavors can help position your chain as a coffee destination. By Erin Rigik, Associate Editor. The competition for coffee customers continues to brew among the various channels, with convenience stores feeling increased pressure from Starbucks, Dunkin’ Donuts and numerous QSRs—even Walgreens’ new superstore prototype in Chicago

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Ready-To-Drink Horchata

Rosa’s Horchata LLC has launched the first shelf-stable, premium-quality, branded Horchata throughout Chicagoland and Northern Illinois. This delicious milk and rice-based beverage, which is flavored with cinnamon and vanilla, is a staple of the Hispanic/Mexican-American household, and can now be enjoyed with the convenience of a single-serve, ready-to-drink, shelf-stable offering. Horchata is an authentic and

Living Essentials Launches 5-hour Energy Helps Amazing People Program

Program recognizes people who strive to make others’ lives better. Living Essentials LLC, the distributor of 5-hour ENERGY shots, announced the national launch of the “5-hour ENERGY Helps Amazing People program,” which recognizes outstanding people who, despite their own challenges, give their time and energy to make the lives of others better. Those who are

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Beverage Survey Reveals Trends

Food accompaniment grows as beverage occasion. Kantar Worldpanel, which maintains one of the largest continuous consumer survey panels in the world, recently analyzed the top trends driving the U.S. Beverage market. Its report Kantar Worldpanel 2013 Beverage Trends found customer needs are evolving, and they are drinking beverages to fulfill needs beyond the primary ones

Coca-Cola Acquires ZICO Beverages

Pioneering coconut water brand joins Coca-Cola family. The Coca-Cola Co. has acquired the outstanding ownership stake in ZICO Beverages LLC, makers of ZICO Pure Premium Coconut Water.   The acquisition will unlock more capability for ZICO, including marketing, selling, manufacturing, innovation and distribution opportunities. Additionally, The Coca-Cola Co. will gain a leading position in one

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HEINEKEN USA Introduces Bring Your Sunday Best Portfolio

“Big game party hosts everywhere are looking for solutions that take their guests experience to a new level,” notes director of trade development for HEINEKEN. This year, HEINEKEN USA, a leading importer of upscale beer brands, is bringing its game face with the Bring Your Sunday Best portfolio retail program featuring Heineken, Dos Equis, Newcastle

Corner Store Salutes Military With Free Beverage on Veterans Day

“Our Team Members have strong relationships with our customers and are excited to honor those who have served our country and community,” says CEO of CST Brands. In honor of Veterans Day on Nov. 11, Corner Stores across the U.S. are saluting military members and veterans by giving away any size Cibolo Mountain coffee or

XYIENCE To Sponsor Wheelchair Tennis Event

Event set for Nov. 23-24, 2013 at the Darling Tennis Center in Las Vegas. XYIENCE Xenergy, the official energy drink of the UFC, has announced its sponsorship of the 4th edition of the Las Vegas Wheelchair Open.  The newly named Las Vegas Xenergy Open will bring together some 40 tennis players, ranging in age from

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Navigating a Crowded Cold Vault

Energy drinks are boosting packaged beverage sales, while healthier drink options continue to show promise. By Erin Rigik, Associate Editor. Packaged beverages are a key driver for convenience stores and an area where they excel in relation to other channels. In fact, according to NACS State of the Industry (SOI) data, packaged beverages almost caught

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Tapping into Craft Beer

With customer demand growing for upscale brews, a growler program is one way to expand your craft beer segment. By Erin Rigik, Associate Editor. As the craft beer trend grows, convenience stores are capitalizing on consumer demand for emerging local and seasonal brews by growing their craft beer sections and, in some cases, adding a

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Sparkling Water Beverage

Coca Cola Co introduces DASANI Sparkling Water Beverage—with water, a hint of flavor and bubbles. DASANI Sparkling is unsweetened, has zero calories, is lightly carbonated and infused with natural flavors. The new product offers crisp, clean refreshment at any time of the day. DASANI Sparkling comes in four great-tasting flavors: Lime, Lemon, Berry and Apple

Starbucks Debuts Tea Bar

Starbucks has announced plans to debut its first “tea bar” in New York City, NY Daily News Online reported. Following the Starbucks acquisition last year of Teavana—a chain of about 300 stores—Starbucks is making good on its plans to use the acquisition to make tea a bigger part of American culture with the introduction of

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Ender’s Game Promotion

The ICEE Co. has announced the launch of its Ender’s Game Promotion, which includes a retail and online program with Ender’s Game Battle School Blastberry and Orbital Orange ICEE flavors, with a promotion featured on Ender’s Game themed ICEE cups and prominent signage in movie theaters, quick service restaurants and convenience stores nationwide. A sweepstakes

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XYIENCE Launches “How Do You Say XYIENCE?” Video Contest

One lucky winner will take home the grand prize, which includes a one-year supply of Xenergy, a XYIENCE backpack, T-shirt and other swag. Facebook fans encouraged to submit an original video for a chance to win a one-year supply of Xenergy along with a XYIENCE backpack filled with goodies and gear. XYIENCE Xenergy, the official

Fans cozy up to the Most Interesting Man In The World at the Dos Equis Masquerade.

Dos Equis Celebrates Masquerade Program

On Oct. 16 in Los Angeles, The Most Interesting Man in the World and over 2,000 of his biggest fans donned costumes and masks to celebrate this year’s Masquerade program Dos Equis style.  The event, hosted by Los-Angeles-based Love Hope Strength Foundation and sponsored by Dos Equis, presented revelers with an evening of mystery, intrigue,

Emily Roff of Dallas checks out the new line-up of wines at a 7-Eleven store in an affluent area where its customers are inclined to buy pricier varietals.

7-Eleven Expands Wine Category for Fall

C-store giant introduces fine wines—most rated 90 points and priced for less than $20. 7-Eleven Inc. has added four high-demand A-listers to its lineup at its top wine-selling stores – “A” as in wines that have scored 89-90 points in oenophile publications like Wine Spectator and Wine Enthusiast. The ultra-premium varietals—La Crema Chardonnay, Louis Martini

C-store Non-alcoholic Beverages Up in Q3

Beverage manufacturers Using “Everything Must Go” pricing to drive volumes, reports Wells Fargo. Wells Fargo has reported that c-store non-alcoholic beverages were up +3% in the third quarter (Q3) of 2013, with Energy strength offsetting weakness in other catgories. Wells Fargo recently conducted a survey of beverage retailers representing more than 15,000 C-Store locations across

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“Berry” Up the Holidays

In its first favor innovation since 2005, Sprite is launching all-new flavor Sprite Cranberry and Sprite Cranberry Zero.  The new products will be available for a limited time through the holidays. Both products take the refreshing taste of traditional Sprite and combine it with a splash of sweet and tart cranberry notes. The new flavor

Budweiser’s Project 12 sampler packs will be available beginning Oct. 28.

Budweiser Brewmasters Introduce Three New Brews

Last year’s inaugural ‘Project 12’ program created Budweiser Black Crown. This year, Sampler Pack is set to hit shelves Oct. 28. Budweiser’s Project 12—the brewmaster innovation platform that resulted in the introduction of Budweiser Black Crown—is back with three new beers named for the ZIP codes where the beers were brewed, beginning Oct. 28. The

Newcastle

Newcastle Launches Black Ale And Social Responsibility Program

Newcastle Cabbie and Taxi Magic partner to encourage safe travel. Newcastle Brown Ale has announced the upcoming release of Newcastle Cabbie this November. Newcastle’s newest limited edition, Cabbie, is a deep, dark black ale that has a soft hoppy aroma and subtle fruit notes that lead to bittersweet tastes of dark malt, chocolate, coffee and

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Inspirational Design

In a nod to Taylor Swift’s inspirational sayings and award-winning lyrics, Diet Coke has created a collector’s edition can in celebration of extraordinary individuals across the country. The limited-time Diet Coke Taylor Swift can six-pack will be on beverage aisles nationwide in October and November, and is sure to catch the eye of people who

ENERGY

Raspberry Flavored Energy Shot

Living Essentials LLC continues to support breast cancer causes with the introduction of a new, limited edition, specially marked raspberry flavor of 5-hour ENERGY. Through Dec. 31, 2013, Living Essentials will donate five cents from the sale of every bottle of specially marked raspberry flavored 5-hour ENERGY to Living Beyond Breast Cancer (LBBC), a national

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Root Beer Flavored Malt Beverage

SpinDoktor is bold new root beer flavored, malt-based beverage (8% ABV) that recently launched in the Cleveland & Akron markets in Ohio.  The beverage was created by D-Spin Beverages LLC, which was founded by Northern Ohio natives Blanton Unger and Dana Pawlicki. The beverage has a smooth root beer taste with an overtone of vanilla

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Heineken Announces “Celebrate Together” Holiday Program

“Upscale beer drives category growth during the holiday period,” says Heineken brand director. HEINEKEN USA, an upscale beer importer, has announced this year’s “Celebrate Together” holiday program scheduled to hit retail outlets beginning Nov. 1. At the center of the program, celebratory limited edition bottle labels and promotional packaging on Heineken Lager 12 packs will

Hispanic Consumers Crucial To Adult Beverage Industry

Technomic study shows Hispanic spirits, wine and beer preferences and purchase habits will influence trends. At nearly 33 million, U.S. Hispanics of legal drinking age (LDA) are important adult beverage consumers, and their influence will expand rapidly. By 2015, Hispanics will account for 15% of the total U.S. LDA population. By 2045, one-quarter of the

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