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Energy Products Stimulating Store Sales

Though they come in small bottles, liquid energy shots continue to deliver a big sales punch on convenience store counters. By Howard Riell, Associate Editor Despite widely publicized health concerns about some of the ingredients in energy drinks, Bob Falkenberg founder of Alpharetta, Ga.-based BeveragePulse.com research firm, said he expects sales to continue to increase

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Strong Growth for Frozen Dispensed Beverages

Consumer demand is surging as operators continue appealing to new audiences with new flavors and product innovations. By Howard Riell, Associate Editor. Everyone agrees that frozen beverage sales are strong and the outlook for the category remains extremely positive for the next few years. For 2012, the NACS State of the Industry report found that

MADE

Bold Organic Look

The MADE line of organic teas and lemonades is sporting a new bold organic look. In a distinct departure from the previous brand dress, the new MADE logo is a clean, classic design featuring a soft cursive font. The MADE line also expanded to include two new flavors: MADE Honey Green Tea with Ginseng and

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Camouflage Design

Living Essentials, the distributor of 5-hour Energy products, is adding a new flavor to its successful line of Extra Strength energy shots. New Sour Apple Extra Strength 5-hour Energy will make its debut in September 2013. The new offering will bear a camouflage wrapper, and target hunters, fishermen and other outdoor enthusiasts. The company is

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Brand Redesign

Boyd Coffee Co. has launched its comprehensive strategic rebrand featuring new brand identity, retail coffee packaging and foodservice merchandising for convenience stores. The grocery and foodservice launch is just the first development in a company-wide rebranding campaign undertaken by the 113-year old coffee company.  The brand imagery connects Boyd’s rich history of innovation and passion

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Beverage Carbonation Solution

Xylem Inc., a provider of global water technology, has launched the Flojet brand V-Jet series rotary vane pump heads for beverage carbonation. The V-Jet series low flow, high pressure positive displacement rotary vane pump heads were developed for applications including beverage carbonation, water dispensing, water boosting, espresso or coffee machine operations and coolant recirculation systems.

7-ELEVEN, INC. TRY IT ON FOR SIZE

7-Eleven Debuts Soda Shaq

Named for Shaquille O’Neal, the new cream soda line is set to be a big hit with customers. One of pro-basketball’s biggest stars (literally and otherwise) Shaquille O’Neal is getting his own soda namesake: Soda Shaq. 7-Eleven Inc. has announced the national rollout of AriZona Beverages’ new, all-natural line of cream sodas, now chilling at

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Rutter’s Dairy Introduces New Low-Calorie Tea

Just in time to round out National Iced Tea month, Rutter’s Dairy introduces its latest iced tea flavor: Cherry Pomegranate. Rutter’s cherry pomegranate iced tea is not only the perfect summer thirst-quencher, but also a figure-friendly choice, having just 40 calories per serving. The new flavor comes in the half gallon size and is now

LemonDaze

7-Eleven Debuts Lemon Daze

“Lemonade drinks are one of the fastest-growing beverage segments,” says merchandising vice president for 7-Eleven. 7-Eleven is adding Snapple Lemon Daze lemonades, available only at participating 7-Eleven stores this summer for a limited time. 7-Eleven’s latest cold beverage offer comes in three all-natural flavors:  Lemonade, Pink Lemonade and an all-new Mango Lemonade in bottles with

freal

Cake Batter Milkshake

f’real foods, maker of classic milkshakes, real-fruit smoothies and gourmet frozen coffees, is celebrating its 10 year birthday by bringing back its popular Cake Batter Milkshake.  This best-selling Limited Edition flavor brings back childhood memories of cake batter straight from the bowl, in a rich, creamy milkshake.  It is now available through Labor Day in

Rutters

Rutter’s Celebrates National Dairy Month

Fresh off its eleventh consecutive year as the winner of  Best Milk in the York Daily Record/Sunday News’  annual Best of York reader’s poll, this June, Rutter’s Dairy celebrates National Dairy Month. Central Pennsylvania’s love affair with Rutter’s milk has been a long one—92 years to be exact—beginning in 1921 when George and Bud Rutter

sodapalooza

Soda Ban Fight Continues in Appeals Court

Judges hear arguments on whether a size limit on some sugary drinks should be allowed in NYC. After a judged rejected the legitimacy of a soda ban— that looked to outlaw most sweet beverages over 16-ounces at city-licensed eateries—in March, the city has appealed. On Tuesday four justices from a state appeals court looked to

sodapalooza

Sodapalooza And New Value Menu Greet RaceTrac Customers

RaceTrac customers can enjoy an affordable way too off this summer with Sodapalooza beverage promotion. RaceTrac is celebrating Sodapalooza 2013, which officially kicked off in all Georgia, Florida and Texas stores and is sure to add a little ‘pop’ to everyone’s day by offering fountain (32 ounce) and frozen (16 ounce) beverages for only 69

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7-Eleven Celebrates National Iced Tea Day

All week long, 7-Eleven customers can enjoy Snapple Iced Tea discounts. Today, June 10, is National Iced Tea Day, but the party for cold tea-lovers lasts through Saturday, June 15. For the next six days, guests can celebrate with free Snapple Iced Tea offers at participating 7-Eleven stores while supplies last. Each day, a mobile

Folgers

Cappuccino Fall Flavors

Folgers is giving cappuccino drinkers reasons to fall for the season by offering two new flavors: Caramel Macchiato and Pumpkin Spice from Folgers—the 2013 Coffee Brand of the year, according to 2013 Harris Poll EquiTrend. Over 40% of consumers say their beverage preferences change with the seasons, according to the Technomic 2012 Beverage Consumer Trend

budweiser

Budweiser Using Augmented Reality App

By ‘Blipping the Bowtie,’ smartphone users could help direct which U.S. states get scholarships through ‘Folds of Honor’. For more than 150 years, Anheuser-Busch, its employees and family of wholesalers have supported America’s armed forces through numerous programs and philanthropic efforts.  These include lending resources, raising funds for veterans and assisting dependents of military families.

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7-Eleven Launches Summer Slurpee Days

Features 49-cent drinks on Memorial Day weekend. Although the first official day of summer isn’t until June 21, 7-Eleven is kicking off the Slurpee season when most people arguably go into summertime mode— Memorial Day weekend. The convenience retailer’s #Awesummer Summer Slurpee Days officially begins Memorial Day weekend—with a 49-cent medium-size Slurpee drink deal that

Kangaroo squareWeb

Roo Cup Campaign Recognized

Public relations agency wins Best in Show for the second year in a row with Kangaroo Express Roo Cup campaign. Largemouth Communications, a full-service public relations firm based in Raleigh-Durham, earned “Best in Show” for the second year in a row—this year for its creativity and meaningful client results around the Kangaroo Express Roo Cup

beer

IPCA Sues Indiana For Right To Sell Cold Beer

While c-stores in the state can sell cold wine, with a higher alcohol content than beer, they are currently restricted from selling cold beer. The Indiana Petroleum Marketers and Convenience Store Association (IPCA) and three of its member companies have filed a lawsuit against the State of Indiana for the right to sell cold beer.

Coca-cola

Coca-Cola To Help Fight Obesity

“We are committed to being part of the solution,” says Coca Cola Co. CEO. The Coca-Cola Co. has announced four global business commitments to further contribute to healthier, happier, and more active communities.  These commitments, which apply to the more than 200 countries where the soft drink giant does business, are to:  • Offer low- or

cidar

Stella Artois Uncorks ‘Stella Artois Cidre’

Distinctive European-style cider offers new option to meet growing U.S. demand.  Stella Artois, the best-selling Belgian beer in the world, is introducing Stella Artois Cidre to the surging U.S. cider market.   Stella Artois Cidre is a crisp, distinctive European-style cider made with apples hand-picked from wine growing regions. Initially it will be available in

budweiser

Budweiser Sold Through July 4 To Benefit Military Families

Folds of Honor Foundation to receive up to $1.5 Million. Since 2010, Budweiser has raised more than $5 million for the Folds of Honor Foundation and provided more than 1,000 educational scholarships to the families of soldiers killed or disabled in service. In 2013, for every case of Budweiser sold from May 5 to July

candy

LTO Café Flavors

Insight Beverages has introduced the 2013 Limited-Time Offer (LTO) flavors in its Café Supreme line, providing operators on-trend flavors and high quality soluble cappuccino and cocoa beverages at an affordable price point. New flavor Double Mocha, is also being launched as part of Insight Beverages’ core line of products.  All products are available for order

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2013 RooCup Now Available At Kangaroo Express

Unlimited 25-cent refills, combined with new customization options, promise “ROO-diculous” summer of deals & fun. Kangaroo Express, operated by The Pantry Inc., announced its RooCup, a collectible cup refillable with any fountain and frozen beverage for only 25 cents, is now available in stores. The RooCup has captured the hearts of thirsty guests and will

beer-wine

Millennials Driving Wine Comeback

“The Millennial generation offers the wine industry the kind of growth potential not seen in 30 years.”  C-store retailers can gain points with Millennials and Boomers alike by appealing to a growing love of wine that includes a trend toward flavorization. A breakout session on the wine category, presented by E&J Gallo Winery, at the

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