DASANISparkling

Sparkling Water Beverage

Coca Cola Co introduces DASANI Sparkling Water Beverage—with water, a hint of flavor and bubbles. DASANI Sparkling is unsweetened, has zero calories, is lightly carbonated and infused with natural flavors. The new product offers crisp, clean refreshment at any time of the day. DASANI Sparkling comes in four great-tasting flavors: Lime, Lemon, Berry and Apple

Starbucks Debuts Tea Bar

Starbucks has announced plans to debut its first “tea bar” in New York City, NY Daily News Online reported. Following the Starbucks acquisition last year of Teavana—a chain of about 300 stores—Starbucks is making good on its plans to use the acquisition to make tea a bigger part of American culture with the introduction of

EndersGame_Easel2

Ender’s Game Promotion

The ICEE Co. has announced the launch of its Ender’s Game Promotion, which includes a retail and online program with Ender’s Game Battle School Blastberry and Orbital Orange ICEE flavors, with a promotion featured on Ender’s Game themed ICEE cups and prominent signage in movie theaters, quick service restaurants and convenience stores nationwide. A sweepstakes

xyience

XYIENCE Launches “How Do You Say XYIENCE?” Video Contest

One lucky winner will take home the grand prize, which includes a one-year supply of Xenergy, a XYIENCE backpack, T-shirt and other swag. Facebook fans encouraged to submit an original video for a chance to win a one-year supply of Xenergy along with a XYIENCE backpack filled with goodies and gear. XYIENCE Xenergy, the official

Fans cozy up to the Most Interesting Man In The World at the Dos Equis Masquerade.

Dos Equis Celebrates Masquerade Program

On Oct. 16 in Los Angeles, The Most Interesting Man in the World and over 2,000 of his biggest fans donned costumes and masks to celebrate this year’s Masquerade program Dos Equis style.  The event, hosted by Los-Angeles-based Love Hope Strength Foundation and sponsored by Dos Equis, presented revelers with an evening of mystery, intrigue,

Emily Roff of Dallas checks out the new line-up of wines at a 7-Eleven store in an affluent area where its customers are inclined to buy pricier varietals.

7-Eleven Expands Wine Category for Fall

C-store giant introduces fine wines—most rated 90 points and priced for less than $20. 7-Eleven Inc. has added four high-demand A-listers to its lineup at its top wine-selling stores – “A” as in wines that have scored 89-90 points in oenophile publications like Wine Spectator and Wine Enthusiast. The ultra-premium varietals—La Crema Chardonnay, Louis Martini

C-store Non-alcoholic Beverages Up in Q3

Beverage manufacturers Using “Everything Must Go” pricing to drive volumes, reports Wells Fargo. Wells Fargo has reported that c-store non-alcoholic beverages were up +3% in the third quarter (Q3) of 2013, with Energy strength offsetting weakness in other catgories. Wells Fargo recently conducted a survey of beverage retailers representing more than 15,000 C-Store locations across

Sprite-cranberry

“Berry” Up the Holidays

In its first favor innovation since 2005, Sprite is launching all-new flavor Sprite Cranberry and Sprite Cranberry Zero.  The new products will be available for a limited time through the holidays. Both products take the refreshing taste of traditional Sprite and combine it with a splash of sweet and tart cranberry notes. The new flavor

Budweiser’s Project 12 sampler packs will be available beginning Oct. 28.

Budweiser Brewmasters Introduce Three New Brews

Last year’s inaugural ‘Project 12’ program created Budweiser Black Crown. This year, Sampler Pack is set to hit shelves Oct. 28. Budweiser’s Project 12—the brewmaster innovation platform that resulted in the introduction of Budweiser Black Crown—is back with three new beers named for the ZIP codes where the beers were brewed, beginning Oct. 28. The

Newcastle

Newcastle Launches Black Ale And Social Responsibility Program

Newcastle Cabbie and Taxi Magic partner to encourage safe travel. Newcastle Brown Ale has announced the upcoming release of Newcastle Cabbie this November. Newcastle’s newest limited edition, Cabbie, is a deep, dark black ale that has a soft hoppy aroma and subtle fruit notes that lead to bittersweet tastes of dark malt, chocolate, coffee and

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Inspirational Design

In a nod to Taylor Swift’s inspirational sayings and award-winning lyrics, Diet Coke has created a collector’s edition can in celebration of extraordinary individuals across the country. The limited-time Diet Coke Taylor Swift can six-pack will be on beverage aisles nationwide in October and November, and is sure to catch the eye of people who

ENERGY

Raspberry Flavored Energy Shot

Living Essentials LLC continues to support breast cancer causes with the introduction of a new, limited edition, specially marked raspberry flavor of 5-hour ENERGY. Through Dec. 31, 2013, Living Essentials will donate five cents from the sale of every bottle of specially marked raspberry flavored 5-hour ENERGY to Living Beyond Breast Cancer (LBBC), a national

Spindoc

Root Beer Flavored Malt Beverage

SpinDoktor is bold new root beer flavored, malt-based beverage (8% ABV) that recently launched in the Cleveland & Akron markets in Ohio.  The beverage was created by D-Spin Beverages LLC, which was founded by Northern Ohio natives Blanton Unger and Dana Pawlicki. The beverage has a smooth root beer taste with an overtone of vanilla

heineken

Heineken Announces “Celebrate Together” Holiday Program

“Upscale beer drives category growth during the holiday period,” says Heineken brand director. HEINEKEN USA, an upscale beer importer, has announced this year’s “Celebrate Together” holiday program scheduled to hit retail outlets beginning Nov. 1. At the center of the program, celebratory limited edition bottle labels and promotional packaging on Heineken Lager 12 packs will

Hispanic Consumers Crucial To Adult Beverage Industry

Technomic study shows Hispanic spirits, wine and beer preferences and purchase habits will influence trends. At nearly 33 million, U.S. Hispanics of legal drinking age (LDA) are important adult beverage consumers, and their influence will expand rapidly. By 2015, Hispanics will account for 15% of the total U.S. LDA population. By 2045, one-quarter of the

beer

The Rise of Craft Beer at Retail

Craft beer sales have doubled in the past six years and are set to triple by 2017, according to a Mintel report.  By John Lofstock, Editor. While the economic downturn has affected consumer spending across many sectors, craft and craft-style beers are defying recessionary trends with an impressive upward trajectory. Indeed, latest research by Mintel

beverage

Driving Frozen Beverage Sales

Convenience store operators who are cashing in on frozen dispensed sales are combining new and exciting flavors with popular promotions, good equipment maintenance and a strong foodservice offering. By Howard Riell, Associate Editor. Frozen beverages are widely regarded as a high-growth category, and convenience store operators looking for more of a good thing are complementing

COFFEE

Connecting With Coffee Customers Gets Personal

While some c-stores are adding barista-staffed bars to compete in the coffee arena, most are finding simpler ways to make brew buying a more personalized experience for their customers. By Marilyn Odesser-Torpey, Associate Editor. With about 11,000 chain and 14,000 independent cafes in the U.S., according to the Specialty Coffee Association of America (SCAA), consumers

ICEECO

Five Calorie Per Ounce ICEE

The ICEE Co. has introduced a new five-calories per ounce ICEE. This exciting new flavor is 33% less calories than the original ICEE, which qualifies as “light.  A 12-fluid ounce serving of ICEE five-calories per ounce is 60 calories compared to 95 calories for 12 ounces of original ICEE. The five calories per ounce makes

C-Store Beverage Sales Grow Over Labor Day

Strong results bring optimism for Q3 earnings. Wells Fargo Securities LLC recently conducted a survey of beverage retailers representing more than 10,000 c-store retail locations across the country to measure beverage trends over the recent Labor Day holiday. Survey results indicated that c-store beverage sales growth was up a strong +4% for Labor Day 2013,

Turbo_Energy

Sunny Sky Products Acquires Turbo Energy Drink

Expands bar and nightclub division. Sunny Sky Products LLC, a manufacturer and distributor of specialty dispensed beverages, has completed the acquisition of Turbo Energy Drink LLC in an all cash transaction. The acquisition will expand distribution of Sunny Sky Products’ beverage offering further into the on-premise (Bar & Nightclub) channel. Turbo Energy Drink is the

Strongbow

Strongbow Cider Strikes Gold

Strongbow Cider, the No. 1 global cider brand, has the 2013 holiday season of entertaining and celebration clearly in its sights. Retail program elements, along with a digital overlay, will foster consumer interest, drive shopper traffic and increase sales rate from September through December. At retail, a cohesive program combining a range of elements will

Energy And Beer Categories Show Solid Sales

The energy category posts 7.4% growth in dollar sales. A Wells Fargo Securities report noted that carbonated soft drink (CSD) sales excluding energy drinks, at c-store have softened, while the energy and beer categories posted positive results. Total CSD (excluding energy) dollar sales in the U.S. C-store channel increased 1.3% (versus +2.0% last month) during

BAWLS Expands Distribution

BAWLS Guarana is expanding distribution of its products in the U.S. and abroad. Distribution of the BAWLS Guarana line of products in Canada has been recently expanded due to a rekindling relationship between the brand and a former distribution partner, Beverage World of Ontario.  The company was founded in 1999 by Stefan Kergl to be

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Casey’s To Card For Energy Shot Purchases

The Midwestern c-store chain looks to prevent teens from consuming the shots irresponsibly. Casey’s General Stores  is now requesting ID with the purchase of energy shots and pills.   Brian Johnson, Vice President of Finance for Casey’s General Store, told CBS News St. Louis that the chain will not sell energy shots and pills to

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