Gen Z preferences are influencing alcoholic beverage trends in 2024. Gen Z is gravitating toward the flavored alternative “beyond beer” category, and subsequently, hard teas and convergence brands — i.e. Monster Beast Unleashed, Arizona Hard, etc. — are seeing growth, noted Michelle Abdollah, category manager of alcoholic beverages for Extra Mile convenience stores, which operates…
Strawberry Lemonade-Flavored Beverage
Guayakí Yerba Mate has introduced its latest flavor innovation — Berry Lemonade. This summer beverage is a balanced blend of tart lemon and sweet strawberry flavors derived from real fruit juices for a refreshingly low-calorie drink with just 20 calories and two grams of sugar. Guayakí Yerba Mate is brewed with naturally caffeinated leaves from […]
Fruit-Flavored Energy Drink
CELSIUS has launched its newest flavor innovation, CELSIUS Sparkling Raspberry Peach. The newest sparkling flavor offers consumers a refreshing, sweet blend of freshly picked raspberries and juicy ripe peaches. The uplifting combination of sweet, luscious peaches and tangy raspberries will become an instant favorite with each sip, providing a great option for consumers seeking a […]
Stewart’s Shops Finalizes List of Seasonal Ice Cream Flavors
Stewart’s Shops has announced that it has finalized its list of seasonal ice cream flavors, with one fan favorite making a return and five new flavors making their debut. The flavors will roll out one at a time, each week, starting in March. Every year, Stewart’s Shops’ Ice Cream Creators start with 50-100 unique flavor…
New Coke Flavor
Coca-Cola has added a new permanent offering to its iconic North American portfolio: Coca-Cola Spiced, which is also available in Zero Sugar. Coca-Cola Spiced blends the iconic taste of Coca-Cola with a burst of refreshing notes from raspberry and spiced flavors, offering an uplifting taste experience unlike any other. Coca-Cola Spiced and Coca-Cola Spiced Zero […]
7-Eleven Names Celsius Supplier of the Year, Non-Alcohol
At the 7-Eleven Experience 2024 conference in Las Vegas Tuesday, the company named Celsius as its 2023 7-Eleven Supplier of the Year, Non-Alcoholic. The award recognizes outstanding suppliers for being exceptional partners, collaborating across sales and marketing and providing products that add value to the customer experience. “It’s an honor for us to be recognized…
Casey’s Teams Up With Buffalo Trace Bourbon for Third Year
Casey’s has partnered with Buffalo Trace Bourbon for the third year to offer customers in central Illinois the chance to purchase a select number of special release bottles. Now, Casey’s guests can find a limited amount of Buffalo Trace Single Barrel Select Bourbon in 375-milliliter bottles available at 73 of its stores in the area.…
Are Customers Searching for Wine at C-Stores?
Are consumers searching for wine in convenience stores? The short answer is yes, for a couple of reasons, assuming the wines being stocked are good quality at popular price points, line up with current trends, offer a choice of packaging, are merchandised attractively and spoken of favorably by store personnel. One reason is that visiting…
Category Mixology
In mid-December, Empirical Spirits captured headlines and people’s curiosity with the debut of Doritos Vodka. The limited-edition 84-proof novelty spirit purports to smell and taste like the top-selling nacho chip. It is sold in select New York and California markets as well as online at a retail price of $65 for a 750-milliliter bottle. While…
Mini Ice Cream Bars
Magnum White Chocolate and Cookies Mini Ice Cream Bars are crafted with velvety vanilla ice cream swirled with a decadent chocolate ganache, dipped in luscious white chocolate, and coated with rich dark chocolate cookie pieces for only 150 calories per bar. The Magnum White Chocolate and Cookies Mini Ice Cream Bars are available now at select retailers nationwide for […]