Cold and frozen dispensed beverages are undergoing some major changes these days that continue to make the category one of the hottest in the convenience store industry. By Marilyn Odesser-Torpey, Associate Editor. Spring has sprung and with it comes a renewed focus on cold, frosty and refreshing beverages. For Pat Kelly, purchasing director for Hanover, [...]
Fans can reserve a refillable cup online and start their RooCup summer one week early. Kangaroo Express, operated by The Pantry Inc. has announced that fans of its RooCup can now pre-register to reserve, or rather “ROOserve,” their refillable cups for the summer. The RooCup, a collectible cup refillable with any fountain and frozen beverage [...]
“With a limited supply available at each participating ampm location, collectors will be challenged with the mission of acquiring a complete set,” says ampm marketing vice president. Convenience store chain ampm has joined forces with Blizzard Entertainment to offer customers an exclusive set of collectible cups based on StarCraft II: Heart of the Swarm, which [...]
Multi-tiered sponsorship contract includes specialized point of sale merchandise. Strike Ten Entertainment (STE), the bowling industry’s marketing and sponsorship division, has struck up a partnership with Miller High Life, a cornerstone of the MillerCoors portfolio, to become the “Official Beer of Bowling.” Strike Ten Entertainment and Miller High Life have inked a new two-year agreement [...]
Sports drinks manufacturers are keeping pace with consumers who are seeking added benefits in their beverages. Gatorade enhanced its brand lineup—not just with new packaging—but blends that promote specific health benefits. Their efforts are paying off with increased sales. According to SymphonyIRI, sales of single-serve sports drinks in convenience stores jumped a healthy 8.85% to [...]
Customer demand for cold beverages is heating up and few categories grew as much in 2012 as juices and teas. Sales of canned and bottled teas surged 8.52% to $1.22 billion for the 52 weeks ended Dec. 31, 2012, according to SymphonyIRI. AriZona and Lipton were the two most popular brands in convenience stores, accounting [...]
While domestic beer brands account for the bulk of c-stores sales in alcoholic beverages, smart and aggressive convenience store operators who haven’t already done so will begin to put more mental energy and elbow grease behind building their craft beer business. Many will face the same stigma they had to overcome with food: too many [...]
Group of legal-drinking-aged friends to win cross country adventure. Vince Vaughn and Owen Wilson are taking on a dream internship this summer. They’re not the only ones. Miller Lite is partnering with 20th Century Fox’s summer comedy movie “The Internship,” which arrives in theaters everywhere June 7 and stars Vaughn and Wilson. Inspired by the [...]
During the latest 52 weeks ended Jan. 27, 2013, dollar sales for energy drinks increased 13% and volume sales grew 23.9%, said Jamil Satchu, a partner with Symphony Consulting, part of the SymphonyIRI Group. Not surprisingly, he noted, Red Bull and Monster were the biggest drivers of growth in this category. Despite widely publicized health [...]
Between 2008 and 2012, the energy shots category took off like a rocket, experiencing 168% growth over that period, said a recent report from Rockville, Md.-based Packaged Facts research company. But, as with most products, growth has begun to slow down as the category has been maturing. Proof of that maturation can be seen in [...]
Today’s huge selection of drink choices is taking a toll on the sale of packaged carbonated beverages. In 2007, packaged carbonated drinks made up 25.4% of the U.S. beverage segment, but that figure dropped to 22.1% by 2012, according to Beverage Marketing Corp. (BMC). “The category has been soft for a number of years, and [...]
Frozen and cold dispensed beverages are in demand, with operators appealing to new audiences with product innovation. “The No. 1 reason that consumers go to a convenience store for foodservice is for the dispensed beverages. This is the primary draw,” said Tim Powell, director of c-store programs at Technomic. In 2012, cold dispensed beverages sales [...]
Sales of coffee dominate sales of hot beverages, making up 83.3% of the total hot beverage market in the U.S. Coffee consumption is expected to increase through 2015 at an average annual rate of 2.7%, while tea consumption is expected to increase through 2015 at an average annual rate of 3.1%, according to the National [...]
The Maxwell House portfolio offers solutions to deliver Maxwell House coffee for more than one brewing system within an operation to satisfy all brewing needs. Roast and Ground options include Fractional Packs, Whole Bean, Shuttle Packs, Filter Packs, In-room Filter Packs and Urn Packs. On-demand formats include Frozen Liquid Coffee Concentrate, Shelf Stable Liquid Coffee [...]
Minute Maid has introduced four all-new light juice drinks. Minute Maid Pure Squeezed Light No Pulp Orange Juice Beverage is another choice for people seeking a lighter way to enjoy the great taste of orange juice from a brand they trust. Never from concentrate, Minute Maid Pure Squeezed Light No Pulp Orange Juice Beverage has [...]