Even if managing phone calls isn’t a top priority, c-store owners should consider the advantages that a voice over Internet protocol (VoIP) system can provide. In addition to providing freedom from escalating phone company bills forever, VoIP can make tasks easier and provide services that may be harder to get or more expensive using a [...]
Finding the right loyalty program “fit” involves a lot more than simply signing up with the first supplier partner you find. Successful c-store retailers need an up-to-date loyalty solution that fits their budgets, their POS systems and their stores. “We’re just gas people—we don’t understand this stuff,” said Gene Tish, vice president and chief operating [...]
Anyone who’s ever tried to satisfy an urge to snack with a bag of salty chips knows that you have to have a drink to do it right. That, of course, is the basis of cross-marketing: linking the desire for one product to a perceived need for another—and offering customers cost-saving deals that combine their [...]
No one sells food that is both fresh and convenient in the U.S., sniffed a retailing analyst quoted by the London Economist last year. “The typical American convenience store consumer is Homer Simpson.” Oh, really? Tell that to the hundreds of customers who stood in line waiting for giant British food retailer Tesco’s first Fresh [...]
The influx of people moving to western North Carolina from the Northeast and Florida—both areas where Dunkin’ Donuts does a booming business—was one reason Citizens Fuel Co. is excited these days to be adding Dunkin’ franchises to at least three of its 10 Citi Stop c-stores. “We felt it was a huge opportunity to fill [...]