John Matthews, founder and president of Gray Cat Enterprises Inc. “It’s the most wonderful time of the year . . .” Ah yes, the annual business planning cycle is upon us. The time of the year to huddle all of your business colleagues in a room to hash out the key initiatives for the upcoming [...]
By John Matthews, founder and president of Gray Cat Enterprises Inc. Establishing a Franchise Advisory Council (FAC) as a formal communications system to ensure franchisees input with regard to store marketing & operations is a natural stepping-stone for a growing franchise operation. FAC representatives are an indispensable part of the communication system in that they [...]
By John Matthews, founder and president of Gray Cat Enterprises Inc. It is time to create a stir. Some excitement. Some passion. Go ahead, pound your chest a bit. It is time to make yourself known. It’s Showtime! All too often, store operators – after their grand opening—sit back and wait for the phone to [...]
By: John Matthews, founder and president of Gray Cat Enterprises Inc. Public relations can often be overlooked as a powerful tool in communicating your store and its brand throughout the community. Whether you are creating news, sponsoring an event or contributing to a charitable organization, a prudent public relations strategy can create the following benefits [...]
By John Matthews, founder and president of Gray Cat Enterprises Inc. Growing up in Michigan, I was a part of a very prestigious high school baseball team– the Plymouth Canton Chiefs. Year in and year out, our team was highly ranked and continually vied for the state championship. Playing on this team was a sign [...]
By John Matthews, president and founder of Gray Cat Enterprises Inc. “The productivity of work is not the responsibility of the worker, but of the manager.” – Peter Drucker. I remember my first managerial job in retail foodservice. The year was 1987, and I was a manager trainee for Little Caesars Pizza. I had just [...]
By John Matthews, founder and president of Gray Cat Enterprises Inc. With the introduction of social media in the last five or so years, networking and expanding your relevancy in your community has never been more productive. Unlike most advertising and media, social media enables you to create a two-way communication with your network contacts [...]
By John Matthews, founder and president of Gray Cat Enterprises Inc. Whether this is your first industry convention or you are a seasoned pro, I am a firm believer that establishing a well-thought out plan in advance of attending an industry convention is key for maximizing results. Many conventions can be daunting with thousands of [...]
The debate has gone on for many years–should you implement an existing branded foodservice program or are you better off developing your own unique proprietary brand? The answer to both is YES! There is no right or wrong answer as both have their pros and cons. Branded foodservice offers the quickest path to implementation since [...]
By John Matthews, founder and president of Gray Cat Enterprises Inc., www.graycatenterprises.com. In today’s tough economy, the fight for share-of-customer by retail stores to effectively capture sales has never been fiercer. Retail stores that sit back and wait for the economy to improve will have a very long road to recovery. Aggressive retailers that go [...]