Ad Vantage Point::Why Advertise?

The answer to the question “Why Advertise?” seems to be quite simple: “To increase general public awareness of the products and services that my company offers to our customers and thereby create more traffic…(and ultimately ,more SALES)…” Where this simple answer gets complicated is within the actual process of identifying an advertising opportunity — then

Top Shelf by CSD Editor John Lofstock

Welcome! After many, many hours of research and development and countless hours in organizational meetings, we are proud to launch the redesigned CSDecisions.com. To say developing this site was a team effort would be an understatement. This site is the culmination of the wonderful combined efforts of CSD’s staff editors and the brilliance of our

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