A sales promotion in Bay Shore, N.Y., by radio station 106.1 FM WBLI this week offered 106 customers at a LukOil gas station a massive discount on fuel, WABC news reported.

The average price for a gallon of gas in New York City this week was about $3.85 a gallon. The radio station offered a special promotion to the first 106 customers: 10 gallons of gas for $1.06 per gallon.

As you would expect, hundred of hopeful customers waited in line for hours to partake in the discount.