As part of its ongoing effort to better service the convenience store industry, Lettieri's has partnered with one of the channel's leading foodservice brokers, Ultimate Sales & Services, a Fredericksburg, Va.-based group that specializes in convenience store foodservice.

"We are very excited to have Ultimate Sales & Services represent Lettieri's," said Greg Dornbach, senior vice president of sales and marketing for Lettieri's. "Ultimate has a tremendous reputation in the convenience store industry and represents some of the most respected foodservice companies in the industry. We are confident they will continue to expand the reach and presence of the Lettieri's brand."

According to Dornbach, Ultimate Sales & Services will blanket the East Coast market with its 12 foodservice representatives. The states in which Lettieri's will be represented by Ultimate Sales & Services include: Alabama, Arkansas, Delaware, Florida, Georgia, Louisiana, Maryland, Mississippi, New Jersey, North Carolina, Pennsylvania, South Carolina, Tennessee, Virginia and West Virginia.

"We feel that Lettieri's is a great strategic fit for our company we are excited to represent such an innovative company with super quality products," said Wes Stone, president of Ultimate Sales & Services.