R.J. Reynolds To Begins National VUSE Rollout

VUSE Product LineVUSE Digital Vapor Cigarette to hit stores nationwide on June 23.

R.J. Reynolds Vapor Co. will expand distribution of its VUSE Digital Vapor Cigarette nationally beginning June 23.

Selected retail outlets across the country will be carrying VUSE as of that date, and additional stores will be added to the distribution throughout the rest of the year.

“We are proud to expand our distribution of VUSE and offer adult smokers across the nation the most technologically advanced and best-performing digital vapor cigarette on the market,” said Stephanie Cordisco, president of RJR Vapor Co. “VUSE is a game-changer in the e-cigarette category, providing an innovative product that meets the expectations of adult tobacco consumers.”

Designed and assembled in the U.S. using high-speed automated equipment, VUSE provides the perfect puff, first time, every time, because it contains Smart Technology—a digital microprocessor that works in conjunction with a memory chip to control major aspects of product performance from vapor delivery to battery management.

Since expanding with full marketing support to Colorado in July 2013, and earlier this year to Utah, VUSE quickly became the best-selling vapor product in both states, with high levels of repeat purchase. The VUSE Solo includes a flavor cartridge in original or menthol, a rechargeable VUSE PowerUnit and a USB charger.

Replacement cartridges are sold in packs of two—each VUSE cartridge lasts about the equivalent of one pack of traditional cigarettes. Depleted cartridges and PowerUnits can be returned to RJR Vapor Company through a convenient pre-paid mailer available at VuseVapor.com (access restricted to those age 21 and over) and are recycled free of charge.

“VUSE is redefining enjoyment for adult tobacco consumers, and offers a truly satisfying alternative to traditional cigarettes,” said Cordisco. “The brand’s nationwide expansion is an important step as we position VUSE as the vapor authority, and continue our efforts to lead the transformation of the tobacco industry.”

 

 

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