Kretek International Inc., exclusive importer and marketer of Djarum and Cuban Rounds Cigars, Cig2o, EZ Cig and Voodoo e-vapor products, DjEEP lighters and VirMax performance products, has named Eric Heiberg as Northeast region sales director.
Heiberg will report to Kretek Field Sales Vice President Russ Mancuso, and will be responsible for business development and retail growth of Kretek brands through its distributor and broker networks. Kretek’s redrawn Northeast region will extend across New England, New York, New Jersey and Delaware, plus Pennsylvania, West Virginia and Ohio.
“Eric brings a wealth of contacts and experience to Kretek in tobacco products and e-cigarettes. We are pleased that he agreed to come on board,” noted Mancuso.
Heiberg’s responsibilities include Kretek’s regional sales team and brand development in all retail channels, most recently driven by the dynamic e-vapor category, along with Kretek’s long-time position in OTP. His prior experience includes regional sales management positions at Gamucci, Commonwealth Brands, Fleming Companies, and American Tobacco Co. He attended University of New Hampshire and makes his home in Duncansville, Pa. He can be reached at email@example.com or by phone at (805) 315-6045.