Kwik Chek & McCraw Oil Co. Choose PriceAdvantage

Kwik Chek stores to manage fuel pricing more efficiently with automation.

McCraw Oil / Kwik Chek has chosen PriceAdvantage SMART Fuel Pricing, a fuel price management solution, for their Kwik Chek company operated stores and dealer stores throughout Texas.

Kevin Smartt, CEO of Kwik Chek and Bill Wilson, president of McCraw Oil, were looking for a fuel pricing solution that could find additional margins and efficiencies in their business. Smartt and Wilson needed a tool to reduce the time it takes to get data from the stores and then quickly turn around a price change to their Gilbarco and VeriFone POS systems. After months of evaluating various solutions, they decided that PriceAdvantage SMART Fuel Pricing was the best in class. They found that PriceAdvantage, a division of Skyline Products, not only automated this process but also provided the price change confirmation feedback that was critical.

“We selected PriceAdvantage because their team understands our business needs and ultimately provides the best out-of-the-box solution giving us optimal fuel pricing control and management,” said Smartt.

“With our dealer locations we were experiencing delays in getting our pricing strategies implemented in a timely manner. PriceAdvantage allows us to be proactive to market changes, and gives us the pricing accountability and efficiency we need. This will allow us to capture additional profit for both our dealers and for McCraw Oil,” said Wilson. “We’re excited to begin the roll-out and look forward to a quick implementation.”

“We are delighted to welcome McCraw Oil / Kwik Chek to our customer family,” said Chip Stadjuhar, CEO of Skyline Products. “They are an influential and growing organization that will see increased performance with PriceAdvantage and we are eager to help them prosper with improved business processes and profitability.”

PriceAdvantage SMART Fuel Pricing, patented technology licensed exclusively to Skyline Products, is a highly specialized retail fuel pricing solution for the convenience store industry. Designed to maximize fuel profits, PriceAdvantage provides automation for the entire fuel pricing process from collection of competitive surveys, to sophisticated analysis for best price determination, to rapid speed-to-the-street price change execution with price change confirmation feedback. 

Kwik Chek Food Stores is based in Bonham, Texas, northeast of Dallas, and has locations throughout Texas and Oklahoma.

 

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