Kretek International Inc. has appointed Russell Mancuso as vice president of field sales, with responsibility for direction and focus of the Kretek national sales force for all Kretek brands.
Mancuso will report to Kretek National Sales Vice President Patrick Hurd. He joined the Kretek organization in September 2013 as vice president of business development for Kretek’s Tobacco Media Group, and has been participating in Kretek distributor meetings for the past several weeks.
“With Kretek’s entry into more product categories, it was the right time for changes in reporting and responsibilities,” noted Kretek CEO Mark Cassar. “Russ’s new focus will allow us to improve our sales planning and policies moving forward in new areas.”
Kretek is the exclusive importer and marketer of Cig2o and EZ Cig Electronic Cigarettes, Voodoo E-Vapor products, Djarum Cigars, Cuban Rounds Cigars, DjEEP lighters and VirMAX male enhancement products.
Mancuso’s initial focus will be to insure that Kretek’s national sales force continues to partner with distributor customers as changing assignments occur in response to new product introductions.
Prior to joining the Kretek organization, Mancuso served as senior vice president of national accounts at Commonwealth Brands. He was previously general manager of RBA, and director of sales for Liggett Group. He is a graduate of Lewis University and currently makes his home in Raleigh, N.C.