5-hour ENERGY Sponsors Mexican Soccer Star

5-hour-energy-berryLiving Essentials, the distributor of 5-hour ENERGY shots, announced the sponsorship of Mexican soccer star Oribe Peralta, marking the company’s first major advertising campaign focused exclusively on Hispanic consumers. 

Peralta, striker for the Mexican National Team and MX Santos Laguna team, is a top scorer in the CONCACAF Champions League and was the 2013 CONCACAF Player of the Year.

“We are thrilled to have Oribe Peralta as part of 5-hour ENERGY’s growing roster of world-class athletes,” said Scott Henderson, president, Living Essentials. “With 2014 being a World Cup year, the timing is perfect for this sponsorship, which helps us reach one of the fastest growing demographics in the U.S. and presents tremendous sales growth opportunity for our retailers.”

Peralta will appear in print, broadcast and online advertisements, and will participate in various social media promotions for the company.

“I’ve been telling the guys on the field that 5-hour ENERGY helps me stay alert, and I’m looking forward to sharing that with a much larger audience,” said Peralta.

 

 

 

 

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