Gas Station TV (GSTV) and Wayne, A GE Business and a global innovator of fuel dispensers and forecourt technologies, announced a new agreement that expands the availability of the inOvationTV media platform and its GSTV-exclusive TV content to any gas retailer nationwide, regardless of region or fuel volume, that purchases new Wayne Ovation fuel dispensers.
The expanded relationship provides GSTV and Wayne with programmatic growth, delivering new stations every month continuously. The expanded program will grow GSTV’s national presence by thousands of pumps and millions of viewers annually, enabling gas retailers and advertisers nationwide to help create deeper customer engagement.
“Our collaboration with GSTV exemplifies Wayne’s commitment to providing solutions that help enable retailers to enhance and differentiate their businesses,” said Jeffrey Lass, GM Software and Technology Solutions, Wayne. “The InOvationTV media program has been highly successful for fueling retailers in many regions across the country, and this nationwide expansion allows us to bring the combined benefits of Wayne and GSTV to even more customers.”
GSTV transforms the gas station forecourt into an entertaining and informative experience at many major fuel brands, such as ARCO, Sunoco, Mobil, Murphy USA, Chevron, ConocoPhillips, Gulf, Marathon, Shell, Speedway, and Valero, as well as many leading independent operators. GSTV is already watched by 45 million viewers across the country each month, further establishing video at the pump as the “new normal” for consumers, gas retailers and advertisers.
Real-time viewers are a hallmark of GSTV’s advertising value proposition, and they are key to creating meaningful, memorable engagements that drive c-store and broader sales consideration. The growth of the GSTV network provides an extended avenue for advertisers to easily scale promotional messaging to audiences nationwide. Numerous major brands, such as General Motors, Sprint, Wal-Mart and Mars, regularly employ GSTV to achieve national reach of captive viewers with hyper-local targeting.
“Capturing real-time viewers is becoming increasingly difficult in today’s on-demand media landscape,” said David Leider, CEO, GSTV. “By further increasing GSTV’s audience through our collaboration with Wayne, we are able to demonstrate the growing impact of video at the pump as an essential part of an effective media mix. Video at the pump reaches captive consumers and results in higher ad recall rates and, ultimately, higher ROI for marketers.”