The ICEE Co. has announced the launch of its Ender’s Game Promotion, which includes a retail and online program with Ender’s Game Battle School Blastberry and Orbital Orange ICEE flavors, with a promotion featured on Ender’s Game themed ICEE cups and prominent signage in movie theaters, quick service restaurants and convenience stores nationwide. A sweepstakes overlay gives consumers a chance to win an Astronaut Training Experience supported through retailers and social media. Directed by Gavin Hood, ENDER’S GAME takes place in the near future; when a hostile alien race called the Formics have attacked Earth. ENDER’S GAME opens in theaters and IMAX Nov. 1, 2013.An exclusive Ender’s Game online game continues the fun on the ICEE Website.
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