Inspirational Design

Diet-Coke-Taylor-Swift-Can-201x300In a nod to Taylor Swift’s inspirational sayings and award-winning lyrics, Diet Coke has created a collector’s edition can in celebration of extraordinary individuals across the country. The limited-time Diet Coke Taylor Swift can six-pack will be on beverage aisles nationwide in October and November, and is sure to catch the eye of people who enjoy Diet Coke every day to stay on their “A” game. Seven-time Grammy-winner Swift is known for always staying true to herself, whether in the recording studio, on the red carpet or performing on stage, and her extraordinary individuality serves as the inspiration behind the collector’s edition Diet Coke can. Each 12-ounce can is adorned in hand-written style with one of her most popular sayings: “If you’re lucky enough to be different, don’t ever change.” The collector’s edition is the latest evolution in Diet Coke’s multi-year partnership with Swift as the centerpiece of the brand’s iconic Stay Extraordinary platform. Brought to life by San Francisco-based agency Turner Duckworth, the bold design features Swift’s popular quote handwritten in Diet Coke red along with the singer’s logo, which wraps the 12-ounce can. In-store and point-of-sale advertising inspired by Swift also will support the launch of the new can.

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