Seizing on the business opportunity of the fast-growing e-cigarette category, R.J. Reynolds Vapor Company (RJRV), a subsidiary of Reynolds American Inc. (RAI), is bringing its VUSE Digital Vapor Cigarette to retail outlets throughout Colorado.
At a press conference today at Pier 59 Studios in New York City, R.J. Reynolds announced the rollout of the VUSE Digital Vapor Cigarette, which was created with three key objectives in mind: to replicated the smoking experience of cigarettes, to meet high internal stewardship standards and to offer a cost effective product.
“This is a game-changing product in the e-cigarette category,” said Stephanie Cordisco, president of RJRV. “There is strong awareness of the category among adult smokers and many are trying e-cigarettes, but few adult smokers are switching to them entirely. That’s because the products currently on the market aren’t providing everything adult smokers are looking for. We believe VUSE will change that.”
Designed in-house by R.J. Reynolds R&D experts, VUSE is designed using innovative digital technology, ensuring it delivers consistent flavor and a satisfying vapor experience.
“VUSE is powered by Smart Technology, which is designed to monitor and regulate the power, heat and cartridge performance to ensure a perfect puff first time, every time,” Cordisco said. “To date, adult smokers who have tried e-cigarettes haven’t found a product that performs consistently. With its digital technology, VUSE gives adult smokers considering e-cigarettes an innovative, high-quality product from a leading tobacco company.”
Unlike other e-cigarettes currently on the market, VUSE is completely designed and assembled in the U.S., and, as an additional quality step, VUSE incorporates automated manufacturing to ensure a consistently reliable cartridge every time. VUSE will be sold in a rechargeable format.
“VUSE has been designed to offer the affordability and convenience of a disposable e-cigarette, while providing on-going cost savings and reduced environmental impact by being rechargeable,” Cordisco said.
The VUSE Solo and VUSE System will be sold in retail outlets in Colorado beginning in July. VUSE Solo includes a flavor cartridge, original or menthol, a rechargeable VUSE PowerUnit and a USB charger. The VUSE System includes three flavor cartridges, two original and one menthol, a rechargeable VUSE PowerUnit, both a USB charger and an AC wall adapter, and a carrying case.
VUSE cartridges will also be sold separately at retail outlets. Depending on use, a cartridge lasts about as long as one pack of traditional cigarettes. Every VUSE Digital Vapor Cigarette comes pre-charged and ready to use right out of the pack. The price for a VUSE Solo will be around $10, the VUSE System will likely cost around $30 and cartridges will be sold in two-packs for around $6.
“As the preferences of adult tobacco consumers change, we are leading the transformation of the tobacco industry, providing high-quality products for them to consider,” Cordisco said. “Some Wall Street analysts have predicted significant growth for the e-cigarette category during the next few years. With our VUSE Digital Vapor Cigarette, we intend to be a market leader in the category.”
VUSE Digital Vapor Cigarettes use rechargeable technology to minimize waste for adult tobacco consumers and to help minimize its environmental impact. The VUSE Solo provides the same convenience and affordability as disposable e‐cigarettes in the market, but with cost savings and opportunity for future use. Every VUSE Digital Vapor Cigarette comes pre‐charged and ready to go right out of the pack. The USB charger included with all VUSE Digital Vapor Cigarettes lets adult tobacco consumers who enjoy VUSE continue doing so by simply purchasing replacement Cartridges. This affords cost savings for adult tobacco consumers and helps reduce the environmental impact from the disposal of Lithium Polymer batteries. As of mid‐2013, the e‐cigarette market is about 72% disposable.
What’s more, VUSE is offering an entirely cost‐free and environmentally-friendly way to dispose of depleted VUSE PowerUnits and Cartridges. To participate in the VUSE Recycling Program, consumers need only to visit VUSEvapor.com/recycling or call a toll‐free number to register. The company will then send a pre‐paid mailer so that, when ready, adult tobacco consumers can return VUSE PowerUnits and Cartridges to the company for recycling.