Phillips 66 Partners With OpenStore

“We are excited to align with the well-recognized GasBuddy brand,” says president of global marketing for Phillips 66.

OpenStore by GasBuddy, a multi-channel digital marketing solution for convenience store chains, has partnered with Phillips 66, owner of gas station brands Phillips 66, Conoco and 76.

OpenStore will be launching new Websites and mobile apps for each of the brands in May of this year.

The new Websites will each be fully integrated with a branded mobile app to create a complete experience for 76, Conoco, and Phillips 66 consumers at more than 7,000 branded stations. The apps and Websites will allow consumers to access updated gas prices, in-store promotions, send feedback, and more.  Customers will be able to send feedback from their mobile phone, search for locations, and receive time-sensitive electronic mobile coupons.

With this partnership, individual Phillips 66 Marketers, Resellers and dealers can also sign up with OpenStore, allowing them to create their own unique Phillips 66, 76, or Conoco-branded Website. These locations will also be able to create store deals to post on their website and provide coupons to send to app users.

“Customers love the convenience of using apps and being rewarded for their loyalty as a customer,” said Jason Toews, Co-founder and CEO of OpenStore by GasBuddy. “OpenStore helps our clients optimize the customer experience. We’re thrilled to have Phillips 66 Company on board, and we are proud to be part of their continued success.”

“We are excited to align with the well-recognized GasBuddy brand,” said Andy Viens, president of global marketing for Phillips 66. “Consumers today are depending on their mobile devices for special deals and promotions and the OpenStore product allows our customers to uniquely promote their businesses to these mobile savvy consumers.”

 

 

 

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