50,000 Shoppers Select M&M’S Brand Snack Mix as most innovative product in the candy & snacks category.
The brand accepted the award during a special ceremony in New York City last week.
M&M’S Brand Snack Mix features three core varieties:
• M&M’S Brand Milk Chocolate Candies Snack Mix includes M&M’S Brand Milk Chocolate Candies, mini chocolate chip cookies, peanuts and mini pretzel twists.
• M&M’S Brand Dark Chocolate Candies Snack Mix features M&M’S Brand Dark Chocolate Candies, raisins, almonds and mini pretzel twists.
• M&M’S Brand Peanut Chocolate Candies Snack Mix includes M&M’S Brand Peanut Chocolate Candies, mini shortbread cookies, almonds and mini pretzel twists.
“Product of the Year recognition is especially sweet since it’s decided by consumers,” said Roy Benin, chief consumer officer, Mars Chocolate North America. “We think it’s a great addition to our product line-up as it satisfies those looking for a creamy, crunchy, sweet and salty snack, all in one bag.”
Hosted in 32 countries, Product of the Year is the world’s largest consumer-voted program that recognizes innovation in consumer-packaged goods. Finalists for Product of the Year were judged on four key elements: appeal of innovation, usage, satisfaction and purchase intent. M&M’S Brand Snack Mix was selected winner of the Candy & Snacks category by securing high marks across the board, particularly in satisfaction. Consumers cited the combination of roasted peanuts, oven-baked mini cookies and golden pretzel twists as the perfect sweet and salty addition to any party.
This marks the fifth year that Product of the Year was conducted in the U.S., with over 50,000 American shoppers voting on products in a survey conducted by TNS, the world’s largest custom research agency. According to the 2011 Product of the Year US Shoppers Survey, 68% of shoppers say a consumer voted award means more for a new product than an expert’s opinion.
M&M’S Brand Snack Mix is just one of many M&M’S iconic varieties including Milk, Peanut, Peanut Butter, Dark Chocolate, Dark Chocolate Peanut, Coconut, Almond and the most recent addition, Pretzel. Consumers can find M&M’S Brand Snack Mix nationwide in the candy aisle in drug, grocery, mass, specialty and value stores now.