Parker’s Completes Integration To PriceAdvantage And OpenStore

Expands customer loyalty marketing with managed fuel pricing.

Parker’s has successfully deployed the integration of PriceAdvantage fuel price management and OpenStore media marketing at its 29 convenience stores.

Parker’s stores also utilize PriceAdvantage to feed price changes to the VeriFone POS systems, pump, and Skyline electronic price signs with the one click technology that is unique to PriceAdvantage.

“We are excited to be among the first to have the PriceAdvantage and OpenStore integration at all of our stores as it gives us managed fuel pricing from headquarters to the customer,” said Greg Parker, CEO, Parker Cos.  “Parker’s stores strive to be recognized for quality products at competitive prices and now we can communicate our fuel prices faster and easier in a matter of minutes through PriceAdvantage and OpenStore, both at the store and online.”

“PriceAdvantage and OpenStore together give fuel retailers, like Parker’s, greater control in managing prices, from the review process to implementation at the store and online,” said Chip Stadjuhar, CEO of Skyline Products. “This allows retailers to make fuel pricing changes with more flexibility, and to make sure the prices online are always the most accurate, making the most of their marketing efforts.”

PriceAdvantage SMART Fuel Pricing is a highly specialized retail fuel pricing solution for the convenience store industry. Designed to maximize fuel profits, PriceAdvantage provides automation for the entire fuel pricing process from collection of competitive surveys, to sophisticated analysis for best price determination, to rapid speed-to-the-street price change execution with price change confirmation feedback.

 

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