Scandinavian Tobacco Group Lane has introduced PIPA, a product that will make it easier than ever for cigarette and cigar smokers to explore the world of pipe tobacco. Each package comes with 1.5 ounces of Vanilla Cavendish pipe tobacco, a free corn cob pipe, a free sticker, and a free ‘Pipe Smoking 101’ instruction booklet—all for a suggested retail price of $5.49.
“There are scores of adult smokers who are curious about pipe tobacco,” said Leonard Wortzel, the company’s brand manager for pipe and RYO. “Their biggest barrier is often the cost and complication of choosing a pipe. PIPA gives smokers an incredibly affordable way to explore the pipe smoking hobby.”
The first thing consumers will likely notice about PIPA is the packaging itself, which stands in stark contrast to the more traditional branding of most pipe tobaccos. Currently available in Vanilla Cavendish, STG Lane will launch additional PIPA blends in early 2013.
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